Auddy is a founder-led start-up in the podcast space which produces original and branded podcasts for consumer and business audiences. Key member of the leadership team in a highly entrepreneurial environment. Core responsibilities include setting the brand strategy and creative direction, leading and scaling all marketing campaigns (PPC, LinkedIn, Spotify, Social, Acast, SEO, Outbound lead gen, partnerships) to deliver results across the business. Developing and implementing marketing proposals for new and existing clients. Building marketing team capabilities and operating model at speed to scale-up and support business growth ambitions.• Engaged staff and leadership team in the development of global brand strategy and new brand identity in response to rapid changing business priorities to achieve success in the audio and podcasting space. Engagement on the website increased +40% following launch.• Implemented new website and SEO strategy which increased organic web traffic x10 in 12 months. Key search terms achieved top 10 organic positions in UK and top 25 in US.• Drove marketing integration of European company acquisitions to manage organisational change and to build brand presence in growth markets.

Marketing Consultant specialising in brand positioning and TTL marketing communications.

Led marketing teams (up to 15) for Sky Cinema, Sky Sports and Sky Store to define brand positioning, campaign strategy and creative delivery across full 360 media mix of brand and trading channels. Annual cash plus value budget of £60m. Led team to deliver > 30 integrated campaigns per year to drive subscription and retention targets. • Launched Sky Original films, a new proposition for Sky Cinema customers including positioning, film release campaigns (TTL, partnerships, social and PR) and theatrical distribution. Achieving 50% brand awareness in first 12 months. • Successfully demonstrated business impact of Original films to secure increased investment from 6 to 24 films p.a.• Led Sky Cinema marketing team to deliver highly impactful, yet efficient, campaigns to achieved a 10% increase in subscription upgrades yoy and improve ROMI from £1.22 to £2.02. • Delivered strongest performing Sky Cinema Christmas campaign on record, achieving exceptional campaign metrics (Star 4.0, Spike 1.49 and Brand Attribution 85%) and surpassing targets (Consideration +10%, Upgrades +37K). • Changed campaign approach from pure ‘content reel’ to insight-led campaign idea resulting in doubling recognition metrics and halving cost per recognition point.• Developed new brand positioning for Sky Cinema and also for Sky Sports which improved brand affinity.• Responded to Covid crisis with agility, replanning marketing strategy for Sky Sports at speed to retain customers.• Built strong, collaborative relationships with agencies and partners to deliver best in class campaigns.• Refocused strategic media mix to adopt a digital focus, resulting in an incremental 100K upgrades to Sky Sports.• Drove innovation beyond traditional media to engage and drive conversation through unique partnerships, sponsorships, influencers and experiential opportunities.• Effective team leadership of up to 15, providing clear direction, ongoing coaching and championing success.

Led a team of 12 to develop marketing strategy and implement TTL communications (TV, Digital, Web, Social, CRM, PR, Events) across Consumer, Dealer, Used Cars, Fleet, Events and Internal Communications.• Developed annual marketing plans and budgets in line with UK and European business and marketing objectives. • Led strategic and creative development for new model launches into the UK utilising both central and local assets.

Central marketing function responsible for developing and implementing brand and product TV, Press, Outdoor, Radio, Online, Brand Events, Social media and engagement campaigns across Barclaycard.• Strategic development, stakeholder management and integrated campaign delivery of new brand communications positioning ‘Ease’. Increased web traffic by 23% and booked accounts by 18%.• Launched the Bespoke offers service with clear comms strategy and campaign. Within 2 weeks of launch achieved 1.7m visits to website with 15% conversion, 50K paid downloads and 185K free downloads.• Instigated social influencer campaign, ‘Bespoke Ballads’ to target new audience for Bespoke Offers. 95 songs produced in 4 days. # used 5,000 times, 99.4% positive/neutral sentiment (vs 33% norm) and 6,534 Twitter mentions. Received Best Digital Campaign at Marketing Excellence Awards.• Leveraged partnership with TFL to drive contactless journeys across London by creating a unique contactless event starring Professor Green. Exceeded event attendees by 50%. Campaign generated 10x increase in merchant enquiries and contactless usage on buses increased to 25% from 5% of all journeys.

Reported into the CEO to define marketing strategy, brand identity and vision and implement through all channels.• Led marketing team to drive growth ambition for the business, presenting proposals to the board and restructuring the team to ensure that the business was set up for success.• Redesigned Everyman branding and rolled out through all cinemas and collateral.• Relaunched Everyman website and launched a loyalty programme to increase revenue generation and improve customer experience and engagement.• Launched the Everyman magazine, working with film studios and local businesses to sell advertising space to offset against print costs.

Strategic development, brand management and marketing communications across all channels for Touareg, Tiguan, Eos, Jetta, Film Partnerships and Fleet communications.• Launched the Tiguan, Volkswagen’s compact 4x4, into the UK market with an extensive integrated campaign. Annual sales targets (1,500 vehicles) achieved in only 8 months. Interactive Direct Mail achieved 5.8:1 ROI and 149 Tiguan sales. • Transformed Volkswagen’s film sponsorships by developing a strategic platform ‘See Film Differently’ to leverage activity and create key partnerships to reach key audience groups and build brand affinity. The campaign won a Gold Lion at Cannes (2010) and a Bronze Lion at Cannes (2008) and included cinema idents, microsites, press, in cinema activity and content creation.• Developed a social media campaign for Tiguan, ‘The People’s Reviewer’, rated as one of Volkswagen’s top 3 business successes in 2009. The campaign was rolled out across Europe and won a Gold award at One Show.• Revitalised Touareg SP3 sailing sponsorship with ‘King of Cowes’ event leading to £1m + PR coverage.

Reported directly to Group Account Director to develop strategic positioning and fully integrated communications solutions for nine Foster’s beer brands spanning across mainstream and premium portfolios. • Development of the strategic positioning and fully integrated communications solutions for nine Foster’s beer brands spanning across mainstream and premium portfolios. Communication production budgets ranged from $200,000 to $3,000,000p.a. • Gold Lion winner at Cannes and Best of Show at One Show in New York for Carlton Draught Brand TV campaign ‘Big Ad’.• Developed the Carlton Masterbrand strategy to support all line extensions within the Carlton brand.• Successfully managed extensive, award winning, TTL campaigns for VB, Carlton Draught, Cascade, Crown Lager, Carlton Mid, Carlton Cold, Carlton Premium Dry and wine brands.

Junior role across a range of clients including Diners Club International, Fairfax Publishing, Pauls Milk, Chrysler-Jeep, Mercedes-Benz, Sensis, Village Roadshow and Telstra.