Sally Moran Email & Phone Number

Dubois, Pa

Charged with the responsibility for achieving growth and profitability. Utilizing marketing and sales strategies, achieve the goals defined by our business plan. Manage and direct both sales and marketing professionals for personal as well as business growth. Work in conjunction with the business owners to establish a successful, engaged, customer-focused environment.

Tapped for new position as executive liaison to foster engagement between academia and industry. Assisted 38 companies and 20 entrepreneurs in developing innovative ideas, marketing 5 new products, and launching 3 new businesses.Collaborating with the Tri-County Keystone Innovation Zone, support existing companies and start-ups in new product development, idea generation, commercialization, marketing, and business plan creation for products that reduce costs, increase productivity, and meet new market demands. Hold additional role as Adjunct Marketing Instructor.Provide research and go-to-market strategies in the technical areas of powdered metals, biomass systems, solar energy, alternative fuel (compressed natural gas), unconventional natural gas (Marcellus shale), and food science across consumer product, medical device, service offering, and educational product industries.

Osram is a multibillion dollar manufacturer that spans 150 countries and is an international pacesetter in lighting technologies.Chosen by Executive VP to direct life cycle management and perform VP of Strategic Marketing functions uniting 3 incongruent groups. Managed ~$300 million in sales by driving strategic initiatives to ensure profitable customer engagement, retail presence, and after sale ratification. Initiated marketing projects to support operational productivity and accelerate complexity reduction activities.• Piloted development of sustainable products, meeting legislative energy requirements.• Organized first Technical Summit think tank for North America that helped instill unity of vision across internal partners and subsidiaries. • Streamlined cohesive approach to marketing that was not dependent on product line structure.• Expedited revenue stream by constructing business plan that accelerated introduction of replacement product for traditional lighting.• Achieved 20% reduction on complexity of commodity product line, eclipsing industry average.• Gained significant sales and volume increase with Lowes by maximizing customer value proposition.

St. Marys, Pa

Achieved monumental turn around of underperforming business unit to become EVA positive. Full P/L and Balance Sheet responsibility for mulitmillion dollar enterprise including two manufacturing plants.• Ignited phenomenal $18,000,000 profit improvement along with 15% sales growth.• Generated $30,000,000 in sales by out-marketing competitors with multiple product lines, improving sales mix 10%.• Sold over 100,000,000 units and doubled margin (+50%) with creation of consumer lighting product “Daylight.”• Launched first ever “green” incandescent lighting product, elogic™ mini. Designed comprehensive marketing campaign, including new packaging. Honored with award-winning TV commercial.• Proactive in addressing market voids by creating new products to grow business in stagnant cycles..

VP, Sales & Marketing, 1997-2001Headed all product development activities for North American automotive lighting operation. Led sales, customer service, market research, and communications efforts for synergistic product development and capital allocation. With worldwide colleagues, globalized Sales, Marketing, Account Management, and Strategic Planning. • Launched first ever global sales and marketing organization. Accelerated harmonization of product development and solidified international accounts. Oversaw key global account management and worldwide pricing.• Solicited prospective corporate officers and conducted discovery sessions resulting in dramatic increase of customer base.• Landed Advance Auto Parts, Wal-Mart, CSK, Ford Motor, Toyota, Hella, Visteon, and North American Lighting.Director, Distribution Sales & Marketing,1995-1997Presided over sales and marketing for North American automotive lighting division. Products designed for the automotive, aviation, and electronic industries. Improved profitability through long-term contracts with retailers, and the development of two high margin premium product families:• Heralded new era for OSRAM by aggressively pursuing aftermarket sales opportunities and persuaded as viable business growth engine. • Generated profits that continue to contribute to the bottom line today. • Created marketing communications program to reposition Sylvania in the consumer market.

Ba, History

Activities and Societies: Zeta Tau Alpha, Heinz Scholarship for Study Abroad

Mim, International Business And Marketing

Activities and Societies: InterAd Participant and Teaching assistant, Completed degree in Beijing, China

Executive Development, Business

Activities and Societies: Consortium for Executive Development

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