Sally Moriarty Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Washington D.C. Metro Area

• Manage strategic marketing engagements for non-profit, commercial and government clients in industries that span conservation, health, real estate, law, education and more. Over 4.5 years, grew experience across many.
• Served as the company's lead subject matter expert on SEO and Paid Search, establishing service offerings, contributing to proposals, training other strategists and servicing clients.
• As an analytics leader within the company, led the development of best practices, training programs, and servicing client needs such as implementation and management of Google Tag Manager, Google Analytics, and.
• Owned and led content strategy for multiple websites redesigns leading in-depth discovery activities such as content inventories, content audits, Google Analytics review, technical audits, and brand audits, and owning.
• Led many research projects covering various quantitative and qualitative research practices including: survey creation, dissemination strategy and analysis, stakeholder interviews, task prioritization, workshop.
• Built and fostered trusted relationships with internal and external stakeholders that was essential to client relationships and strategic team development.

Washington D.C. Metro Area

Washington D.C. Metro Area

• Opower was acquired by Oracle in June 2016
• Independently developed the Digital Strategy for the integrated marketing plan based on an analysis of the competitive landscape, historical information, and new initiatives.
• Managed the transition of Opower.com to Demand Generation team. Performs continuous maintenance in WordPress – building out new pages, updating information and resources and working with developers on coding work.
• Conducted keyword research and implemented all SEO components for Opower.com, advancing some keywords from being unranked to ranked in the top 5 in search results.
• Planning and executing all digital ad promotions for integrated marketing campaign, while managing the media vendor, and advertising vendor relationships and budgets.
• Builds out optimized landing pages for higher conversion rates of asset promotion such as white papers, webinars, videos etc.

Washington D.C. Metro Area

• Strategy
• Ensure that all digital marketing efforts are consistent and seamless across all levels; paid, earned and content distribution all stem from the same strategy and inform each other, and work together to create a.
• Identify client goals to make sure they are properly tracked and the proper channels are being utilized to meet them.Advisory
• Perform daily analysis, optimizations and reporting on campaign results.
• Analyze and optimize performance across device types and multiple product lines.
• Monitor competitive landscape and stay current with SEM and digital marketing trends.

Washington D.C. Metro Area

- Key player in the new business process including working with Soundbyte™, a social listening tool used to determine customer insights for target audiences- Lead of the weekly bulletin “Chatter”, highlighting innovations in the digital world of technology, marketing, and health, and contributor to the Insights & Innovation blog- Independently conducting a.

Annapolis Hall, University Of Maryland College Park

- Promoted to supervisor after raising $53,565 for the university over 2 years of calling- Manage a team of ten ambassadors through inspiration, motivation, and knowledge to improve individual as well as team performance- Supervise, monitor calls and confirm gifts during a nightly shift of about 30 ambassadors, while persuading prospects to increase gifts.

University Of Maryland College Park

- Coordinate alumni events including an alumni panel to bring together current and past members to spread knowledge of the business world-Work along side the events coordinator, and professional chair to increase the network for our fraternity and expand our alumni base

7676 New Hampshire Avenue, Takoma Park, Maryland

- Collaborated with the Executive Director to create and implement a marketing plan in order to promote the 130 business in the association- Spearheaded a marketing campaign with the Washington Gazette including designing the monthly ads that feature some of the members throughout the year- Contributed to the weekly newsletter, board meetings, event.