RPG designs, develops, and manufactures products, displays, and environments.It’s all about the product, and that’s exactly where we start. At RPG, product development and merchandising are the first call to action. We create cohesive consumer experiences from ideation through activation. With headquarters in Manhattan and global manufacturing facilities, RPG delivers outstanding design and vertical supply chain services that elevate and reinforce the power of brands.Founded in 1991, RPG is widely recognized for our award-winning design and build of displays and environments. We also now deliver the highest standards in turnkey solutions, including trend forecasting, brand strategy, formulations, packaging, filling, and analytics. We create products and spaces that connect people, tell a story, communicate brand personalities, and evoke a mood.

Drove global sales of intimate apparel by developing high-impact strategies for department and chain store brands. Conceptualized and flawlessly executed campaigns in key global markets. Supervised agencies and directed internal design team to develop compelling advertisements, packaging, trade/consumer marketing materials, and product displays. Named brands/collections and wrote all copy. Provided design direction for domestic and international trade show booths. Determined risk and marketability of potential products by ensuring thorough market research and trend analysis. Led and motivated cross-functional teams to peak levels of performance. Managed and optimized a multi-million dollar budget.

Drove strategies for 13 national, derivative, and licensed brands while focusing on innovative in-store programs. Strongly influenced consumers' in-store buying behavior by working closely with high-level research consultants to understand point-of-sale decision making. Initiated high-impact PR activities to increase interest, demand and brand recognition. Developed brand identities and integrated marketing plans to launch brands into major department stores. Skillfully managed $10 million budget.

Significantly increased sales of derivative brands by developing and implementing all advertising, special events, packaging, and promotional programs. Strengthened brand identity across all channels including Walmart, Target, Costco, and Sears. Directed domestic/international marketing communications, outside advertising agencies, and internal marketing management team.

Successfully launched brand in Taiwan, Hong Kong, the UK, the UAE, and Australia. Traveled to and penetrated new markets; kept abreast of industry trends, prepared local launches, and met unique needs of each market. Delivered impactful business presentations to internal/external partners. Analyzed business opportunities and need gaps. Managed strategic sharing process among Tony&Tina, Anna Sui, marketing, P&G Prestige's subsidiaries, and external business partners. Generated POS, press, and training materials. Drove comprehensive marketing communication strategies, supervised advertising agencies, and managed $5+ million budget.

Implemented and led business direction for fashion merchandising, public relations, special events, and visual merchandising. Allocated and optimized finances for events, press, trend projections, and executive development. Planned and successfully executed events, publicity opportunities, and fashion forecasting. Increased profit contributions by $100,000+ annually.