Sally Stiel Email and Phone Number

- Develop and execute strategic marketing initiatives for LSU Alumni Association, The Cook Hotel and Gift Shop, focusing on increasing membership, sponsorships, engagement, occupancy and revenue through targeted campaigns and strategic partnerships.- Spearhead the Traveling Tigers LSU sports, education and leisure alumni travel program, oversee trip planning, promotion, and budget management, which resulted in significant revenue growth and enhanced the overall travel experience.- Cultivate, negotiate and secure partnerships with leading affinity, corporate & travel companies like Bank of America, USI Insurance, Collette, Gohagan, Go Next, Sports Entertainment Travel & Premier. - Drive sponsorships and expand the association's network, expanding corporate affinity partner and alumni travel options and boosting customer satisfaction.- Formulate and implement comprehensive growth plans for the LSU Alumni Association, driving year-over-year increases in chapter-affiliated members and donations through targeted marketing and event planning strategies.- Planning, execution, and promotion of high-profile travel-focused events, including the LSU Alumni Hall of Distinction Gala, NCAA National Championship events, and Washington DC Mardi Gras, significantly enhancing alumni engagement.- Manage the LSU Alumni Magazine, leading staff, editorial direction, budgeting, and advertising strategies to capitalize on growth opportunities.- Lead a multifaceted marketing department, orchestrating all aspects of print, digital, radio, television, OOH, social media/web, SMS, signage, collateral, direct mail, online crowdfunding, email communications, and public relations for the LSU Alumni Association, The Cook Hotel and Conference Center, and the alumni gift shop.- Provided quarterly reports on departmental progress to the LSU Alumni Association national board of directors, ensuring alignment with organizational objectives.

- Drove significant growth across key metrics, including alumni membership, chapter affiliation, sponsorships, donations, and hotel occupancy through targeted growth plans.- Collaborated with corporate and tourism entities to create and execute partnership and brand package activation opportunities, both in-state and out-of-state, enhancing the LSU Alumni brand.- Directed marketing strategies for the LSU Alumni Association and alumni-owned hotel, ensuring cohesive and impactful campaigns that contributed to increased occupancy and revenue.- Oversaw a multifaceted marketing department- Managed the LSU Alumni Magazine, driving editorial direction, budget oversight, and advertising growth opportunities.- Organized and executed high-profile events, including Heisman Trophy ceremonies, National Championship events, and Washington D.C. Mardi Gras, enhancing alumni engagement and brand recognition.- Planned and managed the Traveling Tigers LSU travel program- Spearheaded the strategic planning process for the LSU Alumni Association's 5-year plan, leading initiatives that aligned with long-term organizational goals.- Launched the LSU alumni online professional networking platform powered by Graduway, expanding professional opportunities for alumni.- Developed a toolkit of marketing resources for chapter leadership volunteers, standardizing and enhancing chapter-level marketing efforts.- Supervised a diverse team of full-time staff, student workers, and part-time staff, fostering collaboration and high performance.- Engaged with LSU leadership across colleges, athletics, and foundations, contributing to university-wide initiatives and marketing plans, including capital campaign planning.- Represented the organization as a spokesperson, promoting its for-profit, charitable, and philanthropic efforts.- Managed the Tiger Advocates legislative advocacy, organizing events and driving legislative engagement.

- Manage the development & execution of advertising, recruitment & branding strategy for new AAA 4 Diamond casino & hotel development launched in Sept 2012.- Oversee print, digital, radio, television, OOH, social media/web, SMS, in­room tv, digital & print signage, collateral, direct mail, email communications and public relations for casino, hotel, entertainment and meetings venues, nightclub & four culinary outlets.- Primary liaison with advertising, creative & direct mail agencies, media, printing vendors, & internal operational departments on all advertising & branded communication.- Manage & execute corporate driven loyalty marketing campaigns.- Creation & distribution of press releases & media follow­-up for hotel, casino, entertainment, culinary outlets & executive team. Manage press relationships, media lists, editorial & advertorial opportunities to drive branding awareness & traffic. Conduct post­-coverage reporting & presentations.- Lead corporate team responsible for rebranding & promotional planning for sports bar & grill concept across six casino properties nationally.- VIP special events, promotions, culinary & casino event support.- Negotiate & manage advertising, community sponsorships & promotional relationships with Visit BR, Tour Louisiana, LTA, Louisiana State University, New Orleans Saints, New Orleans Pelicans, Jazz Fest, Wednesdays in the Square, Festival Internationale & Rhythms on the River. Organize local street teams and develop content for in-game/event promotions, coupon redemption and bounceback campaigns. Culinary community sponsorships & events including NOWFE, LA Seafood Board, Fete Rouge, Craw Fete, Bella’s Ball and LA Marathon. - Coordinate state, local & international media FAM tours at property.- Creation, planning, marketing execution of Red Stick Food Fest with LA Hospitality Foundation.- Coordinate on-property production shot schedules, facility,AV scouts,regulatory approvals & execution for Miss USA 2014, 2015.

SK+G Advertising, Las Vegas, NV - Managed media budgets for multiple key accounts with an annual spend of up to $15 million.- Conducted media research, planning and placement negotiations for regional and national print, radio, TV, digital, and outdoor advertising.- Supervised and trained Media Coordinator.- Participated in planning and implementation of client experiential and public relations events, including the grand opening of Lagasse Stadium at the Palazzo Hotel and Ethel M Chocolates Cactus Garden annual holiday lights celebration.- Personal customer accounts: L’Auberge Casino Hotel Baton Rouge, L'Auberge Casino & Resort Lake Charles, Belterra Casino Resort & Spa and Fixtures Living

Borgata Hotel Casino & Spa - Atlantic CityThe Water Club - Atlantic CityMontage Laguna BeachMontage Beverly HillsCable Beach/Baha Mar - Nassau, BahamasEchelon Las VegasTrump International NYC -2006

Marketing/PR/Social Media consultant for daiquiri bars on the Las Vegas strip.

Planned alumni watch events in Las Vegas and marketing LSU football games, group events including partnerships with the Las Vegas 51's and annual crawfish festival.Sponsorship outreach for annual crawfish festival.

Assistant Account Executive / Media Buyer (June 2003­- January 2004) Assistant Media Planner/Buyer (April 2002­ - June 2003)Assistant PR Account Executive (March 2001 - ­April 2002)Intern (May 2000­- March 2001)- Planned and monitored media budget planning, buying and follow­up for twelve PODS (Portable on Demand Storage) franchises nationally.- Managed placement of TV, radio, and print ads.- Assisted Senior A.E. with multiple account public relations, media planning and supervision.- Responsible for media contact lists, distribution, follow­up and post analysis for all clients.- Drafted grand opening press releases and managed media distribution and follow­up.- Acted as supervisor for office interns.