Sally Webb Email & Phone Number

Carmichael, Ca, Us

Waltham, Ma, Us

• Develop and establish the vision and goals that drive growth in the core proteomics portfolio• Lead all aspects of the go-to-market strategy for the launch and support of OMICS workflows and new product introductions such as single cell proteomics and automated proteomics sample preparation • Identify, engage and manage OMICS market strategy with partner businesses both internally and 3rd party vendors/services• Build relations and coordinate KOL and collaborations across the WW regions• Manage and grow the Thermo Scientific brand equity; use VOC to validate change• Plan marketing campaigns to be deployed globally and regionally; gauge and improve marketing performance and ROI as well as overall revenues in the market• Partner with adjacent marketing functions to create and execute customer-centric content for the web, social and other digital channels; collaborate with digital marketing to drive web metrics • Conduct commercial sales training (key selling points, competitive counters) on a regular cadence to improve selling skills and proper positioning of OMICS solutions and workflows• Analyze and report out market, competitive, application trends as well as new opportunities in core OMICS segment across the chromatography and mass spec portfolio

Waltham, Ma, Us

•Evolve a team of MarCom Managers and MarCom Specialists to provide strategic Marketing and MarCom planning for CMD product portfolio and vertical markets,( Omics, Environmental & Food, Pharma/Biopharma and Clinical/Forensics) •Partner with business clients to brainstorm, develop and execute integrated communication plans. •Lead the CMD Design Center for creative design and production of assets for campaigns and tradeshows, in partnership with regional marketing. •Oversee the CMD Press Relations function, to plan, develop and executes PR stories to generate new business. •Review and implement process across CMD to label promotional materials within FDA guidelines with respect to Class I medical devices and clinical research/forensic toxicology

Santa Clara, Ca, Us

•Set-up an in-house Marketing Operations Group within Global MarCom, supporting both platform and segment marketing programs for the Life Sciences Group•Manage and direct a team of MarCom Specialists to optimize and execute targeted campaigns and various marketing materials for both print and web while supporting and maintaining the company’s brand equity. •Collaboration across matrix organization to improve upon best practices for a more thorough and efficient communication process.

Santa Clara, Ca, Us

•Manage a team of marketing program managers responsible for both the Life Science Group and Chemical Analysis Group (applied markets) •Oversee the both LSG and CSG marketing program budget•Oversee the planning and prioritization of market programs •Drive the integrated marketing strategy and mix•Direct interaction with advertising agency to develop concepts •Work with partners in global cross-functional matrix organizations

Santa Clara, Ca, Us

•Responsible for platform MS, proteomics, metabolomics , biopharma, automation solutions and academia marketing programs•Plan and prioritize market programs annually with other groups within Life Science Solution Unit and Chemical Analysis Solution Unit•Drive the integrated marketing strategy and mix•Create promotional offerings and programs to meet revenue goal and business objectives such as awareness and sales funnel nurturing activities•Direct interaction with advertising agency to develop concepts •Develop positioning documents and marketing messages with Product Line Managers for the ad agency•Drive product/applications collateral for publications, web and outbound marketing material•Determine launch/campaign elements to drive market launch programs•Work with partners in global cross-functional matrix organizations

Waltham, Ma, Us

•Plan and prioritize proteomics marketing activities with other Product Line Managers•Develop and implement product and applications positioning•Develop and implement sales collateral to strengthen the product portfolio to meet revenue goals•Assess and respond to competitive activities •Lead the worldwide & regional launch campaigns for new products•Work closely with Applications Marketing to define and generate data and proof statements for launch campaigns•Interact with Software, R&D, Testing, Quality Assurance, Technical Publishing and MarCom groups to bring new products to market and define new products•On-Site Customer visits to establish and set up reference sites

Framingham, Ma, Us

•Plan and prioritize global and regional proteomics marketing activities •Implement product positioning into and develop worldwide product and applications messaging •Lead the worldwide & regional launch campaigns for new products •Develop plans for lead generation programs •Develop competitive sales programs and training with product management •Direct interface / interaction / collaboration between worldwide sales, product management and Advertising /PR agencies

Framingham, Ma, Us

•Generate applications data on new integrated systems and proteomic workflows, eg. LC-MALDI, ICAT and iTRAQ Reagent workflows for marketing collateral such as application notes and brochures•Work closely with Product Managers and Technical Marketing across all proteomic product lines to define and generate data and proof statements for launch campaigns•Promote workflows and integrated systems in the field through participation in technical seminars, workshops, and tradeshows. Educate worldwide field sales organization on selling new workflows and integrated systems in key proteomic applications to strengthen the product portfolio to meet revenue goals•Travel worldwide and visit customers in their laboratories to establish and set up reference sites•Responsible for collaborations and relationships with internal and external opinion leaders to validate existing workflows and define new integrated systems, such as at Prolexys Pharmaceuticals and York University •Participates in strategic planning for business group by providing a thorough understanding of market applications such as development of quantitation assays

Framingham, Ma, Us

•Provide technical applications support for both external and internal customers on both MALDI and LC/MS product lines as well as proteomic chemistries •Provide applications/educational/training support in the form of seminars and workshops at customer sites, tradeshows and scientific meetings•Interact with other groups within Applied Biosystems such as service , customer support and product management in order to achieve goals/objectives

Framingham, Ma, Us

•Direct sales and field marketing activities for academic and industrial accounts in London and SE England•Initiate, execute and manage all aspects of the sales process•Achieve sales targets

Framingham, Ma, Us

•Set-up Technical Support in the UK•Provide support on all product lines (MALDI-TOF MS, Biochromatography and Peptide Synthesis )•Support sales by instrument demonstrations , seminars and workshops•Train external customers as well as internal personnel

Waltham, Ma, Us

•Demonstrate MALDI-TOF MS instrumentation to potential customers•Provide technical, applications and training support to customers•Write technical and application notes

London, Greater London, Gb

•Consult with other teams within the Institute as well as external customers prior to sample analysis.•Analyze samples using techniques such as : MALDI-TOF MS, electrophoresis, N-terminal protein sequencing , amino acid analysis, peptide synthesis and HPLC

Individual research on Porphyromonas gingival pathogens

Bsc Hons, Biochemistry

Education record