Spearheading marketing strategies for all AJMN channels and subsidiaries, I drive global brand growth by adapting to changing audience habits with innovative technology solutions. I champion the integration of AI marketing technologies to enhance personalized consumer engagements and facilitate new audience acquisition, supported by deep market insights and rigorous research. My focus is on expanding our reach, strengthening AJMN brands presence, and increasing market share across diverse geographies.

Leading Al Jazeera English international marketing campaigns.Planned and executed content marketing campaigns to promote AJE’s key programs across diverse geographies.Developed articulated creative and media briefs that warrants meeting campaign objective.Achieved a 20% reduction in agency rates through effective negotiation strategies, and secured an additional 10% of media inventory as added value.Reporting on campaigns performance across different platforms/mediums, highlighting ROI and key metrics such as CPV, CTR, VTR, CPMs, and engagement/ shareability metrics and providing recommendation for end users, internal creative team, and editorial producers.

Launched #DemandPressFreedom Campaign that went viral and achieved more than 35 million view within the first week of its launch with a minimal budget.Managed and executed media buying and PR strategy for the campaign to maximize the exposure and campaign coverage; it went viral on the internet and was picked up by more than 300 newspapers and publications globally and generated over 700K engagements in the first days of launch.

Establish and foster high-level partnerships with NGOs, governments, and other stakeholders to drive collaborative efforts in content creation, research, and humanitarian outreach.Direct and supervise research initiatives, driving innovation and insights into the media landscape and information ecosystem in Sudan.Design and implement humanitarian projects addressing pressing needs and challenges within Sudan, with a focus on sustainable development and community empowerment.Mobilize resources and manage project execution, monitoring, and evaluation to ensure the achievement of intended outcomes and impacts.Cultivate relationships with local communities, NGOs, government entities, and international partners to amplify our reach and impact.Advocate for the needs of vulnerable communities, representing their voices in various forums and platforms.Oversee the financial sustainability of the organization, managing budgets, fundraising, and resource allocation efficiently.Develop and implement operational policies, procedures, and standards to optimize organizational effectiveness and compliance.