My recent transition to Fashion Designer at NRF has been a seamless blend of innovative design and strategic business acumen. With a Bachelor of Arts in Fashion Design from prestigious universities, I bring a multifaceted perspective to the modern fashion landscape. My designs prioritize functionality, marrying comfort with contemporary aesthetics, a testament to our commitment to reinventing casual, evening and medical apparel.My tenure as an Associate Merchandiser and Creative Director at Rossi, Kiddy and Minimal honed my ability to lead cross-functional teams and manage the full spectrum of product development. The skills in CADs, Adobe Creative Suite, Microsoft Outlook, Excel and research developed there are now instrumental in delivering high-quality, market-responsive collections. Fluent in English, Arabic, and French, I navigate diverse markets with ease, ensuring our designs meet global standards.
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Head Fashion DesignerJe-XGizeh, Al Jizah, Egypt -
Fashion StylistBedouin Films Aug 2024 - PresentEgyptBelgian and Egyptian regroup for shooting a belgian series
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Fashion DesignerWateen Ksa Jul 2024 - Sep 2024Saudi Arabia- Conceptualized and developed cutting-edge scrub and lab coat styles that prioritize ease of wear, lightness, and comfort, while infusing them with fresh, modern aesthetics- Created comprehensive tech packs, including detailed pattern pieces and specifications, to ensure seamless production and quality control- Meticulously selected high-performance medical fabrics that meet the rigorous demands of the healthcare setting- Provided in-depth cost analysis, bills of materials, profit… Show more - Conceptualized and developed cutting-edge scrub and lab coat styles that prioritize ease of wear, lightness, and comfort, while infusing them with fresh, modern aesthetics- Created comprehensive tech packs, including detailed pattern pieces and specifications, to ensure seamless production and quality control- Meticulously selected high-performance medical fabrics that meet the rigorous demands of the healthcare setting- Provided in-depth cost analysis, bills of materials, profit margin projections, and 3D digital renderings to drive informed business decisions- Collaborated cross-functionally with the production, procurement, and marketing teams to bring my visions to life and deliver an exceptional customer experience. Show less
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Business Owner And Fashion DesignerSelf-Employed Dec 2021 - Aug 2024El Sheikh Zaid, Al Jizah, Egypt
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Associate Merchandiser, Fashion Designer, Buyer, Pattern Maker, Production Team LeaderRossi (International Wholesale Brand) Mar 2023 - Apr 2024New Cairo, Cairo, EgyptPlayed a pivotal role in solidifying Rossi's position as a leading wholesalebrand in the Egyptian fashion marketManaged the entire product development lifecycle, from trend analysis andconcept creation to tech pack development, sampling, and productioncoordinationLed a team of pattern makers, sample sewers, and quality control personnel,ensuring on-time delivery of high-quality garmentsSpearheaded the graphic design team, overseeing the development of… Show more Played a pivotal role in solidifying Rossi's position as a leading wholesalebrand in the Egyptian fashion marketManaged the entire product development lifecycle, from trend analysis andconcept creation to tech pack development, sampling, and productioncoordinationLed a team of pattern makers, sample sewers, and quality control personnel,ensuring on-time delivery of high-quality garmentsSpearheaded the graphic design team, overseeing the development of brandcollateral, packaging, and visual merchandising materialsServed as the in-house creative director, defining the brand's aesthetic andcoordinating photoshoots, fashion shows, and other brand-building initiatives Show less
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Fashion Designer, Assistant Buyer, Merchandiser, Production Team LeaderKiddy Wholesale Brand Jul 2020 - Mar 2023Cairo, EgyptDesigned my first kids' clothing collection for "KIDDY" brandResponsible for end-to-end product development, including trend research,concept development, fabric and trims selection, and creating technicalspecifications and patternsWorked closely with the production team to oversee sampling, fit adjustments,and timely delivery of the collectionActively participated in market research, sales meetings, and customerpresentations to gather insights and feedback for… Show more Designed my first kids' clothing collection for "KIDDY" brandResponsible for end-to-end product development, including trend research,concept development, fabric and trims selection, and creating technicalspecifications and patternsWorked closely with the production team to oversee sampling, fit adjustments,and timely delivery of the collectionActively participated in market research, sales meetings, and customerpresentations to gather insights and feedback for future collections Show less
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Graphic And Fashion DesignerKidpix Apr 2018 - Feb 2019Egypt• Created and updated trend boards, investigated changing conditions and recommended strategic adoptions to capitalize on projected changes.• Developed creative design for marketing packages, including print materials, brochures, banners and signs.• Worked with clients to gather and define requirements, establish scopes and managing project milestones.• Developed, implemented and managed marketing and design of different brand items.• Coordinated, created and scheduled content… Show more • Created and updated trend boards, investigated changing conditions and recommended strategic adoptions to capitalize on projected changes.• Developed creative design for marketing packages, including print materials, brochures, banners and signs.• Worked with clients to gather and define requirements, establish scopes and managing project milestones.• Developed, implemented and managed marketing and design of different brand items.• Coordinated, created and scheduled content, designs and periodic updates to company Facebook page.• Used Adobe Photoshop to create images and layouts for over 30 projects.• Built corporate brands by designing cohesive looks between elements such as logos and letterheads.• Capitalized on talents in field to support promotions with product, logo and page designs.• Met with customers to present mock-ups and collect information for adjustments.• Contributed design ideas in early planning stages with customers and project managers.• Completed in-depth product design tests with help of different software, models and design systems.• Saved 20% from the total cost of the company by recycling old clothes that weren't sold so implanted cost-saving initiatives that addressed long-standing problems.• Resolved conflicts and negotiated mutually beneficial agreements between parties.• Sketched artistic and fresh designs for consideration.• Achieved costing and aesthetic goals for seasonal fabric palette for Kidpix and kiddy brands.• Created innovative design tools and strategies for presenting merchandise. Show less
Salma Amir Education Details
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Ba With Honors (Second Class, First Division) -
Interior Design, Fashion And Graphics
Frequently Asked Questions about Salma Amir
What company does Salma Amir work for?
Salma Amir works for Je-X
What is Salma Amir's role at the current company?
Salma Amir's current role is Head Fashion designer.
What schools did Salma Amir attend?
Salma Amir attended University Of Bedfordshire, Modern Sciences And Arts University.
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Salma Amir
Student At Faculty Of Business Information System At Modern Academy (Level 3)// Internship Trainee At Banque MisrCairo
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