As the Managing Director of Big Heads for Digital Marketing, I lead our agency's vision and operations. My role involves building strong client relationships, developing innovative marketing strategies, and ensuring our team consistently delivers outstanding results. I oversee project workflows, mentor our talented staff, and drive growth through effective leadership and collaboration. My focus is on helping our clients navigate the digital landscape and achieve their marketing goals.

In my role as Marketing Manager for El Galla Jewellery, I have played a pivotal role in shaping the brand's online presence through strategic content planning and production. By curating compelling and visually captivating content, I have effectively communicated the luxury brand's unique story and offerings to engage and resonate with our target audience. Additionally, I have led the development of the brand's online assets, including website enhancements, social media channels, and email marketing campaigns, to create a cohesive and impactful digital experience for customers. In parallel, I have successfully managed various offline marketing activities, such as events, collaborations, and partnerships, to further elevate the brand's visibility and reach. Through my creative vision and meticulous attention to detail, I have contributed to the growth and success of the brand in both online and offline marketing realms.

Helped shaping the brand's image and perception in the market through undertaking some key responsibilities:Developed and implemented a cohesive brand strategy that aligns with the company's overall goals and objectives. This included identifying the brand's unique selling points, target audience, and positioning in the market.Defined and maintained the brand's identity, including its visual elements, messaging, and tone of voice. Ensuring consistency across all communication channels to enhance brand recognition and recall.Collaborated with the design and product development team to create jewelry collections that resonate with the brand's identity and appeal to the target market.Planned and executed marketing campaigns to promote the brand and its products. This involved traditional advertising, digital marketing, social media campaigns, influencer partnerships, and more.Managed the brand's public image through media relations, press releases, events, and collaborations with key industry stakeholders. Building and nurturing relationships with media outlets and influencers to increase brand visibility.Conducted market research to understand consumer preferences, trends, and competitors. Using insights to refine the brand strategy and identify opportunities for growth.Worked closely with the sales team to develop sales tools and materials that effectively communicate the brand's value proposition to customers. Monitoring sales performance and adjust strategies as needed.Tracking and analyzing key performance indicators to evaluate the effectiveness of branding initiatives. Using data-driven insights to optimize strategies and drive continuous improvement.

• Build, manage and optimize effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups and strategic investment) across various search and social media networks, including Google, and Facebook• Generate and update online marketing reports (via tools and on an ad hoc basis)• Manage ongoing communication and workflows with different teams to help resolve issues, document challenges, facilitate collaborative product roadmap brainstorming sessions, etc.• Identify new opportunities and strategies for assigned markets that will assist with scaling our acquisition efforts for specific languages• Prepare new products concepts and presentations.• Design product screens (Mockups) and user experience.

Preparing Arabic and English entertainment content about different topics, including Fashion, Decor, Celebrities news and others, for different client and in various formats such as WEB, WAP, MMS, and SMS.