My background is strongly rooted in the world of search engine marketing & web development. I have spent the last several years combining my technical skills with the areas of search engine optimization (SEO) and social media optimization (SMO). My continuing goal is to effectively bridge the divide between search engine marketing, social media, and online businesses.SEO: Good experience in all aspects of search engine marketing and natural search optimization. In-depth knowledge of ethical techniques accepted by major search engines Google, Yahoo and Bing. Fluid understanding of what changes to websites can affect rankings within the Search Engines.PPC: Fair knowledge of paid search marketing, banner ads & parked domains.Social Media: Extensive background in Social Media and its use in Online Marketing. In-depth knowledge of utilizing the right types of social media for different types of clients and market spaces. Deep understanding of the use of Facebook, Twitter, Linked In and other social networking comminutes.Web 2.0: In-depth knowledge and experience of various Web 2.0 technologies and their relationships to Online Marketing strategies, Social Media and Search Marketing. Experience in leveraging Web 2.0 for corporate marketing efforts for projects and websites.Blogs: Deep knowledge of search marketing uses Blogs & RSS Feeds. Strategy for the creation of blogs as well as implementation and launch.Online Reputation & Brand Management: In-depth knowledge of online reputation and brand management by monitoring various outlets such as search engines, blogs, social communities. Expert in optimizing press releases for the web to maximize the exposure for the subject matter of the press release.Web Analytics: Extensive knowledge of web traffic analytical software such as Google Analytics, Omniture, Coremetrics, Webtrends, Urchin, etc. Thorough understanding of analyzing data reports for SEO, PPC and Social media.