⌘ Orchestrated a comprehensive digital marketing strategy:- Secured the No. 1 national ranking on SEO for our CBD category.- Maintained a prominent position within the top 3 global searches for SEO.- Successfully utilized targeted advertising online to reach over 1.6+ million eyeballs, accumulating an impressive 3+ million screen time within a span of 6 months.⌘ Spearheaded the redesign of the website:- Cultivated a modern and professional online presence, elevating brand credibility.⌘ Optimized the WordPress platform:- Collaborated with UX builders(Elementor + UX Builder), amplifying visibility and enhancing user experience.⌘ Pioneered digital advertising campaigns:- Leveraged analytics to refine strategies for performance and impact.⌘ Implemented a data-driven approach:- Maximized tools like Google Analytics, Tag Manager, and AI prompt engineering, perpetually refining website and campaigns.⌘ Drove lead generation across digital channels:- Initiated a project resulting in 100+ dispensary reaches monthly and the acquisition of top-tier B2B clients, catalyzing seven-figure revenue contribution.⌘ Expanded horizons through active field sales participation:- Conducted firsthand market testing with the management team, fostering positive public relations and sealing multiple deals within a week.⌘ Fostered cross-functional collaboration:- Enhanced the digital presence and aesthetics of our website in tandem with the management team's input, shaping a roadmap for new product lines.⌘ Innovated in response to digital marketing trends:- Ensured our brand consistently pushed boundaries and explored.⌘ Nurtured impactful external partnerships:- Optimized collaborations for maximum brand impact.⌘ Ensured compliance with data privacy and security regulations:- Upheld the highest ethical standards in practice.⌘ Strategically optimized marketing budget impact:- Achieved an impressive 80% reduction in paid marketing expenses by renegotiating agency fees.

⌘ Led onsite A/B testing and optimization:- Implemented scientific testing methodologies to optimize the website's performance.- Built 45 day automation canvas on Braze(CRM) for segmented users⌘ Launched the first-ever new app user acquisition campaign:- Achieved a 12X increase in app downloads and a 7X surge in daily deposits.- Standardized the campaign as a benchmark for all global branches, setting a precedent for future app campaigns. ⌘ Constructed trigger-based automation canvases on Braze (CRM):- Developed and implemented advanced automation strategies for user acquisition and activation.⌘ Curated impactful visuals for the marketing website:- Selected compelling visuals to enhance the marketing website's effectiveness and appeal.⌘ Developed personalized communication plans for segmented users:- Crafted and managed targeted communication plans, ensuring personalized engagement with users.⌘ Formulated user segmentation-based campaign strategy planning and initiation:- Spearheaded the development of campaign strategies based on user segmentation insights.⌘ Conducted weekly onboarding sessions on martech tools:- Facilitated weekly onboarding sessions to educate teams on the effective use of martech tools.⌘ Identified and optimized underutilized martech tools:- Recognized and addressed unused tools, reducing monthly spending from the marketing budget on obsolete or irrelevant tools, thus streamlining costs.⌘ Collaborated with cross-functional teams:- Played a crucial role in cross-functional collaboration, working with Country teams, UX/UI, SEO, and commercial teams to ensure campaign success.⌘ Managed outsourced web developers:- Effectively managed external web development teams, ensuring successful project outcomes.⌘ Regularly utilized martech tools (Braze, Unbounce, Google Optimize, Google Analytics, Appsflyer, OptinMonster):- Demonstrated proficiency in utilizing a range of martech tools to address marketing challenges and drive results.

⌘ Operating and managing The Body Shop, GUESS, G2000 Thailand, Three Cosmetics websites on both e-commerce and digital marketing aspects.⌘ Managing Watchstation website, made to sell the top most watch brands in the market under the CMG umbrella. [I.E. Versace, Emporio Armani, Micheal Kors, Maserati, Perry Ellis, Fossil, Diesel, DKNY, D1 Milano]⌘ Maintaining an online presence for all the brands through all used channels & platforms⌘ Formulate, direct and coordinate marketing activities and policies to promote products and services.⌘ Overall planning, creation, coordination and success of digital marketing campaign promotions⌘ Exploring opportunities and facilitating campaigns through all available marketing channels (e.g. Paid Media, SEM, FB ads, Display, CRM- Email and Social media)⌘ Identifying strategic opportunities, facilitating change in order to hit certain KPIs⌘ Introducing new work applications to reduce workload and improve work effeciency⌘ Inspecting and understanding data gathered through Google Analytics, Google Ads and Facebook ads⌘ Co-creator of LeeYourStyle microsite | Made to customize limited edition "Jackets" & "Jeans" with laser print technology

Work Included:⌘ Developing marketing campaign plans for all online channels for both platforms ⌘ Oversee online channels for both Looksi & Outlet24⌘ Analyzing weekly reports from all channels including SEO, SEM, Social Media, Onsite, CRM, Application, Partnership among others⌘ Formulate constructive reports on "Tableau" to achieve highest understanding of sales & growth status⌘ Co-ordinate with graphics team to achieve best possible messages for customers⌘ Operate with sales team to get out the best possible deals for both business & customers⌘ Devise promotion plans to achieve specific targets⌘ Responsible to oversee marketing content before it goes live⌘ Building team work behavior

Work Included:⌘ Executing marketing campaign planning for all online channels⌘ Developing weekly marketing report⌘ Analyzing weekly campaigns with the whole team⌘ Co-ordinate with graphics team to achieve the clearest message for the customers⌘ Co-ordinate with graphics team to develop editorial photo shoots⌘ Operate with sales team to create the best possible campaigns⌘ Produced trend report/planning to keep a fresh look & feel⌘ Devise promotion plans to achieve specific target⌘ Oversee marketing content before it goes live

Work Included:⌘ Overseeing content writing team’s development⌘ Develop efficient quality checking process⌘ Organize sessions to improve English content daily⌘ Develop writing materials by introducing key words that make content writing clearer⌘ Produce a full-fledged English content team starting from one person to five in 8 months

Worked as an intern there - as a fashion student I needed as much experience I could get through the companies factory and marketing department. My learning curve went way over my expectation. I helped them developing their own blogging system through which they can take orders from abroad for other local brands other then just Picard (Germany) itself.

Started of as a contributor, writing for an English weekly magazine. Within a year or two I was writing two to three stories every week and at least one cover story for the month. Mostly my department of writing would be as you might have guessed by now, fashion produce, trends and all that there is going on in the fashion world. Sports would be my second option, and sometimes celebrity interviews were thrown down upon me since I was a pretty good pick when it came to making people talk.⌘ Work Included:⌘ Reporting on weekly national wide campus news & activities⌘ Feature writing articles regarding education sector⌘ Oversee a “Spotlight” cover story once every month⌘ Programmed celebrity interviews about their student life⌘ Built a working process to manage being also a part time contributor for the sports page⌘ Co-ordinate with graphics team to come up with best visuals for each story