Kraft Crow is a dynamic, independent design studio renowned for its versatility and innovation. From brand identity and web design to strategic consulting and immersive experiences, we blend creativity with intelligence to deliver compelling solutions. What sets us apart is our unique structure: our founders are both creators and primary client contacts, embodying our belief in the power of personal dedication to craft exceptional designs. Our portfolio speaks volumes, showcasing a breadth of impactful work that reflects our commitment to creativity, intelligence, and unwavering dedication.

As a curator for Sofar Sounds in Lahore, I have the privilege of curating magical, intimate gigs in unique and secret venues. Working closely with talented local artists, we carefully select performers whose music resonates with Sofar Sounds' ethos. These handpicked artists take the stage in unconventional spaces, creating an enchanting atmosphere where music can be experienced in its purest form. From hidden gardens to tucked-away art studios, each secret venue adds an element of intrigue and discovery to our events.What made the Sofar Sounds gigs truly special is the sense of community they fostered. Attendees, artists, and organizers come together in a shared appreciation for music, forming connections and forging lasting memories. The intimate setting allows for a deeper connection between the artists and the audience, creating an atmosphere where the magic of live music truly came alive. The unique combination of carefully curated talent, secret venues, and a passionate community make each Sofar Sounds event an unforgettable and brand new experience in Lahore's music scene.

Ivory Bullet is an exclusive brand that designs and creates high-end notebooks and table stationary for businesses and consumers. Our products are exclusive and cater to clients who value quality, craftsmanship, and attention to detail. As the Chief Marketing Officer (CMO) at Ivory Bullet, I am responsible for overseeing all marketing activities for the company. I lead the development and implementation of marketing strategies that drive brand awareness, increase sales, and enhance the overall customer experience.Key Responsibilities:- Develop and implement comprehensive marketing strategies that align with company goals and objectives.- Conduct market research and analysis to stay up-to-date with industry trends and competitors.- Manage and lead a team of marketing professionals to execute marketing campaigns and initiatives.- Develop and maintain strong relationships with key stakeholders, including customers, partners, and vendors.- Oversee the development and execution of all marketing collateral, including website content, social media, email marketing, advertising, and public relations.- Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.- Monitor and analyze marketing performance metrics to make data-driven decisions and adjust strategies as needed.

Contributed significantly to the success of a prominent job hunting platform by implementing strategic design solutions that improved user engagement and optimized the application process. Instrumental in shaping the user interface and experience for a content network, enhancing navigation and elevating content presentation. Thrives in collaborative settings, dedicated to delivering innovative design solutions that align with both user requirements and overarching business goals. Open to networking and exploring opportunities for transformative digital design collaborations. Let's connect and discuss the potential for creating impactful user-centric solutions.

As a freelance designer, I worked with a range of restaurants and hotels, crafting their Instagram posts and developing brand identities. From small eateries to beach resorts, I tailored designs to capture each establishment's unique character and target audience. Collaborating closely with clients, I delivered visually compelling designs that enhanced their online presence and conveyed their desired message. Working on projects of various scales sharpened my creativity and expanded my expertise in visual storytelling, typography, and brand strategy, contributing to the success and growth of each establishment.

At our esteemed architectural firm, renowned for its commitment to excellence, we embraced regionalism as a guiding principle. Inspired by the rich culture and historical tapestry of our surroundings, we seamlessly melded modernity, sophistication, and tradition in our designs. By thoughtfully integrating indigenous materials, exquisite craftsmanship, and contextual architectural elements, we celebrated the unique identity of the region while maintaining a contemporary allure. Our pursuit of this delicate balance, where the legacy of the past meets the possibilities of the present, resulted in spaces that epitomized a harmonious fusion of tradition and innovation.

OCCO is a think tank dedicated to the study and analysis of Lahore’s urban environment. OCCO activities include mapmaking, academic and social outreach geared at promoting awareness about urban development issues, data collection, surveying, research, and the sensitive conservation of heritage buildings and neighborhoods.I have had the opportunity of working on multiple projects ranging from diagramming of public land encroachments to the increasing traffic issue and its impact on city air quality of the relationship of the city and footpath networks. The most important project I worked and lead was the revitalization of the most eminent and historical public space The Mall, where we documented and modeled every colonial and post colonial building existing on this pathway to every single detail, resurfaced the mall in a 3d model solving the existing issues.