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A seasoned Digital Marketer with a demonstrated history of working in the Media Planning and Buying Department.With over 15+ years of knowledge in the Digital Media, Print Media & On-ground Activation with a unique skillset firmly anchored in Digital Media Marketing covers, Digital Media Outreach, Strategy, Planning and Buying. A specialist in enhancing and improvising brand footprint on the digital verse, I have chalked out award-winning media strategies for market leaders such as Coca-Cola, British American Tobacco, GSK-Consumer Health, Indus Motors Company (Toyota), Tetra Pak (Pakistan & GMEA Markets), National Foods, L'Oréal, UNICEF, Dalda Foods, Pizza Hut, Bisconni and many more. As a media planner, I won many prestigious accolades such as ‘Global Marketing Excellence Award (Best Implementation of Portfolio Management & Best In Show) for Coca-Cola’ in 2014 and 2016 and was a Jury member of “Dragons of Asia” and the 11th “Dragons of Malaysia” Marketing Communications Recognition Programmes. Expertise: Media Strategy, Media Planning and Buying, Reporting & Analytics, Social Media Split Testing, Display, Video and Search Ads, Media Trainings, B2B Lead Generation.
Essencemediacom
View- Website:
- essencemediacom.com
- Employees:
- 56
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Business Director- DigitalEssencemediacomKarachi, Pk
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Business Director- DigitalEssencemediacom Dec 2023 - PresentKarachi Division, Sindh, Pakistan• Directed the strategic management of a digital media portfolio valued at over USD 7 million, ensuring impactful and results-driven campaigns.• Effectively launched British American Tobacco's digital presence in the Middle East, overseeing a USD 1 million programmatic initiative for VUSE, GLO, and VELO campaigns in KSA, Kuwait, Jordan, and the UAE.• Led and mentored a high-performing team of 22 digital professionals, ensuring successful execution of digital strategies. -
Business Director- DigitalGroupm Oct 2023 - Nov 2023Pakistan• Fostered strong senior client/agency relationships, positioning GroupM as a strategic partner. • Led and mentored a team of 12 across diverse verticals, exceeded billing targets with innovative strategies. • Drove efficiency by introduced custom data dashboards, achieved significant time and cost savings, and collaborated with Specialist Group Partners to identify top talent. • Secured Middle East market for British American Tobacco, added USD 1Mn worth of business -
Associate Business Director- DigitalGroupm Feb 2023 - Sep 2023Pakistan• Collaborated with network agencies to provide specialised support and direction, ensuring smooth project delivery and achievement of key performance indicators (KPIs).• Led pitches for major clients, such as JS Bank, BAT MEC and L'Oréal, in collaboration with agency leadership to secure new business.• Implemented innovative marketing solutions that drive brand awareness, engagement, and sales, including cutting-edge solutions such as Dynamic coupons, Project Pegasus, Project Phoenix, and Cart Quest.• Mentor and support junior marketing professionals, fostering their growth and development.
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Head Of Digital MediaDigitz Digitas Mar 2019 - Jan 2023Karachi• Responsible for a PKR 0.85Bn+ worth of Media Planning and Buying portfolio• Delivered YoY growth of 140% in media billing.• Defined SOPs for smooth operations of responsible department and cross-functional teams.• Deployed training methodology for junior resources in the department to upscale their knowledge base.• Successfully launched VELO in Pakistan over digital media – delivering incremental value to campaigns and lift to the product using full funnel approach.• Secured PKR 25Mn+ worth of savings through vendor relations and smart planning.• Generated 150+ annual B2B leads for Tetra Pak, contributing to their Key Business Indicators.• Used precision marketing to deliver PKR 50 Mn+ worth of sales for L’Oréal on Daraz 11-11 and Online is Safe campaigns.• Won Dragons of Asia Silver Award 2019 for UNICEF Pakistan’s “#NoChutti” Campaign.• Won Dragons of Asia Black Award 2019 for Toyota’s “Conquer The Wild” Campaign. -
Senior Media PlannerDigitz Digitas Jul 2017 - Feb 2019Karachi• Mandated to setup department and team structure for uplifting organisation capabilities• Secured 9 additional markets for Tetra Pak: becoming their central media agency in the GMEA region• Overlooked campaign’s results analysis and help translate information into observations/lessons learned
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Digital Media PlannerDigitz Digitas Jul 2015 - Jun 2017Karachi• Working with the client and the account team to understand the client's business objectives and advertising strategy• Making decisions on the best form of media for specific clients and campaigns• Identifying target audiences and analyzing their characteristics, behavior and media habits
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Account ManagerDigitz Digitas Dec 2013 - Jun 2015Karachi• Creating a portfolio of client accounts and monitoring the ongoing social media activities related to them.• Create timely and engaging content optimised for platform used and intended audience.• Provides excellent customer service. Accurately performs registration process for new and existing clients
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Senior Marketing ExecutiveJehan Publications Oct 2012 - Aug 2013Karāchi, Sindh, Pakistan• Contributing to, and developing, marketing plans and strategies.• Evaluating marketing campaigns• Developed creative marketing strategies that will make an impact, support the brand and drive sales.
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Marketing ExecutiveCentury Publications Pvt Ltd Apr 2011 - Oct 2012Karāchi, Sindh, Pakistan• Identifying and establishing contact with potential customers proactively• Responding to sales inquiries from new and existing customers.• Meeting annual sales goals and targets. -
Marketing ExecutivePakistan Today/Profit Oct 2010 - Mar 2011Karāchi, Sindh, PakistanMust coordinate among all the different media sellers of his companyand see that no space is left un-utilised.To travel frequently to meet revenue targetsHad to make sure deadlines are met, targets are achieved and businessis brought to the company -
Operations SpecialistBlocks Communication Aug 2009 - Sep 2010Karāchi, Sindh, PakistanProvided assistance and coordination regarding company meetings andevents.Contributed in increasing team efficiency by giving support bothoperationally and administratively.Made innovations for the creation of company procedures and policiesas a means for improving company practice, work and organizationalstructure.
Salman Yahya Skills
Salman Yahya Education Details
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Business/Commerce, General
Frequently Asked Questions about Salman Yahya
What company does Salman Yahya work for?
Salman Yahya works for Essencemediacom
What is Salman Yahya's role at the current company?
Salman Yahya's current role is Business Director- Digital.
What is Salman Yahya's email address?
Salman Yahya's email address is sa****@****itz.com
What schools did Salman Yahya attend?
Salman Yahya attended University Of Karachi.
What skills is Salman Yahya known for?
Salman Yahya has skills like Marketing Communications, Advertising, Social Media Marketing, Brand Management, Online Advertising, Market Research, Digital Media, Market Planning, Media Planning, Digital Marketing, Magazines, Event Management.
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Salman Yahya
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