• Develop and implement social media strategies to increase brand awareness andd engagement.• Create, curate, and manage published content (images, video, and written) across social media platforms.• Monitor social media channels for trends, customer feedback, and engagement opportunities.• Analyze social media metrics and generate reports to measure success and inform strategy.• Collaborate with marketing, PR, and other departments to ensure brand consistency and messaging.• Engage with the online community by responding to comments, messages, and mentions in a timely manner.• Stay up-to-date with the latest social media best practices and technologies.• Conduct competitive analysis to identify opportunities and threats in the market.• Organize and participate in social media campaigns, contests, and events to boost engagement.