Salman Faisal Email & Phone Number

Kuwait

• As senior team member in the company, craft strategic direction for the company, with complete marketing and business development plan.• Assisting in achieving solid double digit growth, while carefully managing the margins. • Redefining business via innovation with special focus on online and digital marketing.• Increased website traffic by 4 times and conversions by 7 times via SEO and by improving both UI & UX.• Project leader for forming franchising module, 3rd Party deliveries platforms (i.e. Carriage, Talabat, Deliveroo, V-Thru) and e-commerce website (ordercaesars.com).• Working very closely with the Operations and Sales teams to ensure the marketing plan is executed well.• Effectively managing Advertising and Promotional budget for achieving desired objectives.• Setting up new protocols for managing business during COVID-19 and played a pivotal role in increasing online business. • Working on Group-Level, assisting in marketing management of other subsidiaries in Health & Wellness, Engineering and FinTech.

Kuwait

• Designed Strategic Marketing, Business Development and Operational Plans for the company including, Route to Market, Channel Mix, launch activation plan, sales forecast, financial analysis.• Completed Business Planning and Commercial Management.• Developed comprehensive digital marketing strategy including website and social media platforms.• Through market research develop forward-thinking, creative marketing strategies aimed at generating leads, growing sales, and driving revenue streams.

Kuwait

• As a senior manager, reported to C-Level management for key strategic initiatives and business expansion projects for Kuwait and other GCC markets. • Branding, Packaging, Product Development & Production, Supplier Management, Marketing Strategies (Strategic & Tactical).• Prepared comprehensive Brand Communication Strategies including Traditional & Digital Campaigns, SEO, SEM, Social Media Marketing Strategies, worked with A Class Advertising, Online media agencies.• Initiated and developed Customer Loyalty Reward Program for the company.• Planned Sales and Supply Chain Forecast, Demand Planning ensuring OTIF.• Precisely planned and executed complete supply management of the brands ensuring optimum stock levels. • Managed P&L of the largest portfolio of brands in multiple categories (Frozen, Chilled and Ambient).• Developed Success Metrices and prepaid complete Trade Marketing and Team evaluation KPIs to ensuring brand objectives are met.• Worked with cross-functioning teams / stakeholders on projects from conceptualization to completion, overseeing all the stages of the project and delivering it within agreed time and budgets.Key Achievements:• Instigated a well-designed Business and Trade Marketing strategies, beating market growth at the rate of 12% - even in the face of intense competition and business activity slowdown. • Improved bottom-line by 15% through creation of a new structured brand recruitment criteria and smart management of trade investments.• Increased Category offerings by inducting new brands. Successfully launched Private Label brands with simultaneous launch in 4 countries at a same time.

Toronto, Canada

• As a key member of the Commercial Team, worked for Canada’s one of the largest food companies; reported to the VP of Business Development and Operations.• Developed Customer Loyalty Program & increased Customer Loyalty Index by 28 points via Digital Marketing and Social Media (Facebook, Instagram, Content Management, Twitter, Google Search Engine Optimization Marketing (SEO / SEM) and YouTube video optimization).• Successfully propelled 360 thematic campaigns including Digital and Experiential Marketing.• Created a brand social community of 25,000 followers.• Boosted Brand Health Tracking Score with the ATL & BTL Trade Marketing activities.• Continuously drove consumer-centric product innovation and new product launches.• Actively tapped into new markets and venues and delivered solid double-digit growth on YOY basis.• Acted as a face of the brand, lead CRM and Public Relations programs. • As Key Opinion Leader of Food industry conducted seminars, networked with members of the trade, government policy makers, and community leaders to achieve the desired objectives.

Kuwait

• Managed company’s largest category portfolio contributing over 85% of the company turnover. • Increased market share to 68% via aggressive marketing initiatives.• A-Z successful launch of “Catch of the Day” brand from conceptualization to product on shelf. • Originated and executed first of a kind marketing campaigns such as “Fly High with Sadia”.• Directed all the activities and functions associated with brand management across multiple marketing mediums, which included in-store, print, television mediums.• Provide leadership and inspiration to team members, ensuring employees take pride in their work.• Monitored market trend and recommended proactive and corrective actions to mitigate risks associated with external threats.

Karachi, Pakistan

• Worked for one of the biggest Pharmaceutical companies of the world.• Managed two global brands (Voltaren & Lamisil) and delivered remarkable growth of 21%.• Launched innovative campaigns and won most innovative campaign award from Global Brand office.• Produced TV and radio commercials, billboards, newspaper ads, and detailing aids, etc., to establish and cultivate the brand presence.

Fort Smith, Ar, Usa

- Assisted in crafting marketing strategies and plan by analyzing the market and proposed new services to the administration. - Collected and collated intelligence information on competition and formulate counter-strategies. Initiated Market Research and interpreted results for increasing revenue streams. - Introduced new programs such as 'Hospital Rebranding' and 'Leadership based Work Environment.'- Promoted hospital's services to doctors and regional community healthcare providers through organizing special events and fairs. - Composed monthly newsletter "Harbor View News".

Mba, Business Management, Gpa 3.6

Activities and Societies: Marketing Associate-Career Services. Graduate Student Senator-Student Government Association. Directory Student.

Bba, Marketing, Gpa 3.6

Activities and Societies: Who’s Who Among Students in American Universities and Colleges; Presidential Scholar; National Dean’s.