𝐀𝐬 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 & 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐯𝐞(𝐀𝐒) 𝐟𝐨𝐫 𝐖𝐚𝐜𝐤𝐞𝐧 𝐎𝐩𝐞𝐧 𝐀𝐢𝐫 (𝐖𝐎𝐀) 𝐚𝐧𝐝 𝐖𝐚𝐜𝐤𝐞𝐧 𝐌𝐞𝐭𝐚𝐥 𝐁𝐚𝐭𝐭𝐥𝐞 (𝐖𝐌𝐁), I am responsible for spearheading the biggest International marketing tool of the Wacken Open Air brand i.e the Wacken Metal Battle, while ensuring brand consistency across all channels and international markets. My role involves creating and fostering international relationships and driving the global expansion of Wacken Metal Battle. I work closely with international partners from 100 Countries to build the WOA brand's reputation worldwide and engage with the global heavy metal community.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Develop and execute strategic marketing campaigns that drive brand engagement via Wacken Metal Battle and international fanbase growth for Wacken Metal Battle.𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Maintain social media, web content and email marketing to ensure an engaging and cohesive online presence.𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: Ensure the Wacken Metal Battle and WMB brands maintain a consistent identity across all digital and physical platforms.𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐢𝐚𝐢𝐬𝐨𝐧: Build and maintain relationships with international partners, media outlets and WOA partners, serving as the key representative for WOA and WMB abroad.𝐖𝐚𝐜𝐤𝐞𝐧 𝐌𝐞𝐭𝐚𝐥 𝐁𝐚𝐭𝐭𝐥𝐞 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Drive WMB's global expansion, overseeing the inclusion of new countries and managing marketing efforts for regional events.𝐄𝐯𝐞𝐧𝐭 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧: Collaborate with local partners and international coordinators to ensure the successful execution and promotion of WMB events worldwide.

As a project lead for the Wacken Metal Battle Globally. I am responsible for the following. Develop and execute comprehensive marketing plans to drive awareness, engagement, and participation in the Wacken Metal Battle competition which happens across 78 Countries worldwide. Digital Marketing:Manage Wacken Metal Battle's online presence, including website content, social media channelsCreate compelling digital content (graphics, videos, articles) to capture the essence of the competition and attract participants and fans.Social Media Management:Craft engaging social media content, including posts, stories, and interactive elements, to foster a strong online community around Wacken Metal Battle.Collaborate with graphic designers, videographers, and content creators to develop visually striking and compelling marketing materials.Generate content that showcases the competition's unique aspects, participating bands, and the global metal music scene.Event Promotion:Coordinate marketing efforts for Wacken Metal Battle events, including local heats, regional finals, and international showcases.Work closely with promoters and partners globally for the promotion of the Wacken Metal Battle.Develop event-specific marketing collateral and strategies to attract attendees and participants.Analytics and Reporting:Track and analyze key marketing metrics, such as website traffic, social media engagement, and campaign performance.Partnership Collaborate with partners to maximize the visibility and engagement of the Wacken Metal Battle

Responsible for all online communication and networking for Wacken Metal Battle Product: Wacken World WideProduction of Event: Let Women Do The Talking

www.rocknrolloriginals.comRock N Roll Originals is India's Biggest Online Music Merch Store, curated by the Bangalore Open Air festival.Licensing Deals Featuring Over 250 + International Artists for exclusive merchandise in India. Notably Iron Maiden, Metallica, Judas Priest, Lamb of God, Megadeth. Slayer, Led Zeppelin and moreMerchandising Partners - Global Merchandise Service, Probity Merchandise, Bravado (Universal Music), The Thread Shop (Sony Music), Warner Music Artist Merchandise, Seasons of Mist Records, Nuclear Blast Records, Metal Blade Records, Manhead Merch, Kings Road Merch, EMG, Omerch, Tsurt, Razamataz

Founder of Bangalore Open Air (Powered by Wacken Open Air Germany)Bangalore Open Air (BOA) Is India's biggest Hard Rock & Heavy Metal festival Est in 2012Only Hard Rock & Heavy Metal Festival in India. Featured at No. 5 for Top 10 Music Festival in India by Yatra.comFeatured as top 10 Festivals in India and the only music festival on Lonely PlanetNotable Artists at the festival - Kreator, Iced Earth, Dark Tranquillity, Destruction, Napalm Death, Belphegor, Inquisition, Vader, Nile, Coroner, Overkill, Alcest, Immolation, Suffocation, Abbath, Supported by Top Brands - G-Shock (Casio), Monster Energy, Coca Cola, Pepsi, Kingfisher, Bacardi, Luxor, Oyo, Radio Indigo, Vh1www.bangaloreopenair.com

Premier Live Entertainment Company in India.Business DevelopmentRepresentative of Wacken Open Air Germany in India, Nepal, Bangladesh & Sri LankaThe promoter of Wacken Metal Battle in India, Nepal, Bangladesh & Sri Lanka. Partner - Goethe Institue Bangalore, promoting German Artists in IndiaPartner - Rikskonsertene for the Norwegian cultural exchange for promoting Norwegian Artists in IndiaPartner - Embassy of Israel New Delhi, Promoting Israel Artists in India, Was was felicitated by the ambassador of Israel, Mr Mark Sofer and culture attaché Sarah SoferPartner - Consulate General of The Federal Republic Of Germany New Delhi, And German Consulate Bangalore, for promoting German Artists in IndiaCurrently working with the Embassy of the United States Of America, New Delhi on a project for supporting women in rock & heavy metal in IndiaMarketingSuccessfully organized shows for Casio India (G-Shock) In Nepal, Bangladesh & Sri Lanka for their Watch brand. PAN-India activation for Monster Energy Drink. Launched, Monster Energy Ultra in 5 cities across India & End to end curation and execution for the launch.SponsorshipRaised Over 7 CR Sponosorhip for various events

Interacted with Larry King (American television and radio host)Represented India at the Global Metal Conference in Los AngelesSpeaker at the Infero Music Festival, Norway (Presented a report on Live Music in India)Delegate at the Hamburg Metal Days, Germany (Panellist on Event Management Business, India)Invited to as Judge for competitions at IIT Chennai, IIT Mumbai, IIT Kharagpur, NIT SuratkalInternational Jury Member at Wacken Metal Battle, GermanyGuest Lecture - BIMM Institute Germany

Managing and promoting India’s biggest Heavy Metal export KryptosBooked and toured music festivals across Germany, Netherlands, Austria, Hungary, Czech RepublicManaged India’s first Heavy Metal Act Millennium (Formed in 1983)

Institut für Auslandsbeziehungen (Institute for Foreign Cultural Relations, IFA) is Germany's oldest intermediary organization for international cultural relations. IFA particularly promotes art, learning and education on behalf of improved understanding among nations and also supports the development of structures in civil society, particularly in Central, Eastern and Southeastern Europe, through a programme for media assistance.I secured a full grant CrossCulture Programme (CCP) fellowship across 47 partner countries to work with a host organization based in Germany and intercultural linkages with multiple participants.I was selected along with 125 highly committed fellowship holders from 47 countries out of nearly 3000 applications, each with a very special and interesting backgroundHost Organization in Germany - Berlin Arts Institute

Entertainment Head – Vapour (Sarjapur & Indiranagar)• Programming of daily events (Live Music, Stand-Up Comedy, Corporate Activities)• Personnel management, • Crowd Management • Marketing activities• Artist Management

Releases2012Kryptos - The Coils Of ApollyonBevarSea - BevarSea