Sally Nelson Email & Phone Number

Warrington, GB

United Kingdom

United Kingdom

United Kingdom

Cambridge, United Kingdom

• Developed and launched Amino’s 5th generation of IPTV HD Set Top Boxes and their first range of 4K UHD products
• Understanding the market’s requirements and converting them into a specification that maintains a balance between product capability and cost
• Virtual management of cross-functional teams to deliver a product to market that meets customer requirements within target timeframes
• Collaboration with Amino’s engineering teams and external vendors to design and optimise cost-effective, quality products that satisfy market demand and are commercially viable
• Professional sales support including the creation of collateral, customer pitches and responses to RFI/RFPsAchievements:
• Set Top Boxes deployed in volume by large network operators in Europe, USA and LATAM

London, United Kingdom

• Developed and managed Getty Images' B2B video licensing products.
• Defined a product strategy across various global distribution channels selling into multiple target markets within agency, corporate and media segments
• Identified and assessed market opportunities to understand the potential benefits and alignment with overall strategy
• Developed and executed a product roadmap to deliver the strategy, that incorporates product development and market execution

Sydney, Australia

• Held full P&L and general management responsibility for all digital video services. Established strategic relationships with technology vendors and content providers. Developed the roadmap and content portfolio.
• Integration of video players across more than 80 online destinations resulting in an increase in video streams of more than 420%
• Negotiated new content deals and enhanced existing relationships resulting in a richer video offering. Special events (Masterchef, Australia’s Next Top Model), 4 new channels and strategic partners (MTV, ABC, Channel 7)
• Launched video on new devices including mobile, tablets and IPTV, resulting in video consumption by more than 10% of the Australian population. IPTV availability included Telstra’s T-Box, Smart TV’s (Samsung & LG) and.

Sydney, Australia

• Generated revenue from new and existing mobile media products and services. Created and led ninemsn’s mobile partner development business including all sales and development activity
• Developed products and services for top brands, generating in excess of $1m revenue in the first financial year from a zero base. Clients included HSBC, Disney, 20th CF and EMI
• Won the 2008 AIMIA Award for ‘Best Mobile Product or Service’
• Managed a suite of mobile entertainment guides, generating revenue of $1.2m

Sydney, Australia

Implemented operational improvements between AAPT and all major Australian carriers. Managed the issue resolution process for telecommunications provisioning and assurance and ensured that carriers complied with Service Level Agreements, Contractual obligations and Industry regulations.

Management of external business partnerships to enhance BT’s capabilities and accelerate the winning of business, particularly in new wave growth market areas. I developed strategic relationships with 5 external partners including Oracle and LogicaCMG. I also established BT’s relationship with Samsung to create joint Go-To-Market Propositions

Delivery of the most targeted and comprehensive competitor intelligence and benchmarking research ever held by BT Indirect Channels. In addition I developed the channel satisfaction measurement mechanism, resulting in an increased survey response rate of more than 200%.Masters Point Award Winner 2001-2 and 2002-3 (most highly acclaimed recognition award in.

Ensuring that BT had sufficient skilled resources to deliver Broadband and other products. This included gathering and analyzing large quantities of data and developing resource models, to produce fully integrated end-to-end resource plans.

Management of BT’s Resource Management Program, including change management of systems and working cultures.

Certificate In Marketing

Beng, Electronic Engineering

Education record

Education record

Education record