Recruited Digital Talent & helped build/develop The Univision Creator NetworkThe Univision Creator Network (UCN) is a multichannel network of social media influencers that provides creators with a community of support across all of their digital platforms. This also includes the opportunity to expand their audiences across Univision's owned and operated platforms like: TV, digital, radio and live events. One year after its launch, we positioned UCN as the #1 leading Hispanic focused MCN in the U.S. As the 2nd hire of UCN, I was given the opportunity to touch on all business aspects of our startup department within Univision, some of which include:• Digital Talent Recruitment – Signed 70% of UCN's YouTube channels resulting in +90Million additional views for the network.• Digital Talent Management & Channel Development (Optimization & Growth)• Campaign Management – Successfully executed influencer brand activations with Coca-Cola, Kia, 20th Century Fox, Procter & Gamble, BudLight, The Los Angeles Rams, Toyota, etc.• YouTube Audience Development & Growth Certified• Live Brand Activation's – At the Local & National level• Business Development Opportunities• Training and Hiring+ More

• Lead the development and execution of social and digital marketing for 10 to 20 campaigns monthly. Clients include Disney, Warner Music, Microsoft, Intel and various others.• Utilize tracking tools Keyhole, Nuvi and Omniture to report on social campaigns in order to meet/exceed KPIs, as well as, report on the overall campaign sentiment, hashtags and key influencers.• Responsible for developing, managing and meeting set program budgets and timelines.• Report the analytics and trends for social media platforms: Facebook, Twitter, Instagram and YouTube.• Provide clear direction to cross-functional teams ensuring that all conceptual and creative ideas align with key brand strategies.• Execute paid, earned and owned media, as well as, key influencers programs, promotions and social activations.• Create and execute media plans for all social campaigns.

• Endowed over $2.75 million in funds to startup companies for capital and business assistance services.• Prepared, submitted and managed grant proposals to foundation, government and corporate sources.• Provided written content for the quarterly newsletter, social media platforms and national press releases.• Managed various social media platforms, resulting in over 500,000 daily organic impressions.• Oversaw the design and placement of all digital advertisements and marketing collateral.

• Assisted in the production, branding and deployment of all email-marketing campaigns.• Prepared monthly sales reports of products/services sold online.• Scheduled promotions to broadcast via Univision Radio.• Managed the marketing and promotions calendars.• Maintained a consistent social media presence.

• Coordinated various stations events, including the auditions of the beauty pageant/reality show Nuestra Belleza Latina 2012.• Drafted memorandum of agreement forms for partnership agreements.• Created content calendars for Univision’s social media platforms – Facebook, Twitter, and Instagram.• Assisted with the product placement of Univision's paid sponsors.• Tracked multiple social media sweepstakes and assisted in prize fulfillment.