Saloni Goyal Email & Phone Number

Jericho, New York, Us

Jericho, New York, Us

Jericho, New York, Us

Jericho, New York, Us

New York, Ny, Us

Led product innovation and strategy for CheapOair.com and OneTravel.com native iOS and Android mobile applications.• Managed scope and prioritization of product roadmap based on business vision, customer feedback, competitive analysis, market trends and performance data to inspire user engagement, drive retention and achieve estimated business KPIs • Recorded revenue growth year-over-year by 49%+ and constantly optimize conversion funnel through UI/UX usability studies and A/B testing the existing and ongoing product development to understand the user behavior and adoption of each effort• Instituted the push notifications strategy increasing the user engagement by 400% • Drove 5M+ app download growth and positioned CheapOair’s ranking as 36 in Travel Category (iTunes) by launching organic and paid app download campaigns and app store optimization processes• Discovered and implemented innovative solutions which boosted app store user rating to 4.8+ and suppressed percentage of negative reviews• Spearhead the business and design requirements for the development and design team by creating detailed user stories, wire-frames and revenue forecast • Managed high-quality, innovative and industry first products like CheapOair app on Apple TV, Apple Watch, features and enhancements • Partnered with Content Director, Creative Director and Director of Marketing on all content, editorial, promotional, and branding initiatives to ensure a consistent voice/message across service/product channels• Collaborated with Customer Response Team to identify, diagnose, and resolve live issues as they arise and streamline processes to improve customer experience • Educated and evangelize throughout the organization on emerging trends, new devices and other mobile-related news to understand areas of opportunity • Managed third-party vendor relationships and constantly explore vendors with innovative products

Jericho, New York, Us

As a lead Product/Business Analyst, played a key role in transforming a multiple, diverse, siloed e-commerce systems with a unified IBM WebSphere Commerce platform for facilitating cross-selling between Flowers and Food Brands by Agile Scrum Approach • Worked closely with business owners to determine business requirements for new Flowers website and defined detailed user stories with applicable acceptance criteria in collaboration with expertise of development team in Rally• Reviewed and thoroughly tested the new www.1800flowers.com FD4 website from front-end and back-end to identify any major issues and addressed them as per the priority before releasing it to internal and external stakeholders• Analyzed that the website is designed and ensured that it achieved high ranking from Search Engine Optimization (SEO) perspective with the help of Google/ Bing Webmasters • Achieved expertise in IBM Commerce Management Center to create, update and test catalog, marketing and promotions tools on the website. And monitored the performance of new website through Coremetrics to gain a real-time consumer interaction by calculating conversion rates and tracking the user ability • Lead and guided offshore team comprising of three Business Analysts and three Quality Assurance Analysts to achieve project objectives in defined time frames • Created and managed a backlog of clearly defined and prioritized user stories and defects in Rally. Wrote retrospectives to outline the wins and impediments at the end of three week sprints• Participated in UAT to communicate the progress of enhancing the new platform by continuously fixing defects • Responsible for migrating Flowers food brands such as www.fanniemay.com, www.cheryls.com, www.thepopcornfactory.com, www.1800baskets.com; onto the same FD4 platform • Acting as a liaison between BellMobi and development team to bring up Mobile Apps of 1-800-Flowers.com, Fannie May, Cheryls and The Popcorn Factory targeted to be live in 2014

Stamford, Ct, Us

Developed innovative solutions and services while working with suppliers and e-commerce retail business partners like Bashas’, AZ to promote Private Brands• Involved in analysis and recommendations that supported the development of category specific strategies to maximize sales and profits while increasing market share from 18% to 27% • Developed annual category business plans, business reviews, and new items presentations for Health, Beauty and Care, General Merchandise and Non- Foods categories in order to attain $12 Million annual budget in sales. Also, planned and designed all the weekly, monthly and yearly promotions related to these categories • Effectively analyzed store specific reports combining POS and syndicated data in order to obtain pertinent and accurate information and on the basis of evaluation, held meetings with Store Managers to discuss opportunity gaps • Acted as a liaison between 75 suppliers and Bashas’ Category Managers to understand, communicate and source the required products. Involved closely in designing the category schematics• Facilitated knowledge sharing processes by attending conferences with Daymon Associates focusing on market research and participated in store walks of competitors’ retail stores and brought the knowledge to the customer

Phoenix, Arizona, Us

• Acted as a liaison between the business teams and IS & T to redesign the existing curriculum and blackboard site for Fall 2009 and came up with the business requirements while working as a part of a 45 member team• Synthesized different stages of project requirements including design of user cases and class diagrams based on UML concepts using ERwin Data Modeler; integrated the requirements specification document by sending out to vendors• Evaluated 50 submittals through oral interviews for Blackboard contract and short-listed the most qualified vendors • Remodeled Microsoft’s SharePoint to increase its sharing ability and file storing efficiency• Conducted surveys to analyze and refine five years order lists of automotive tools to facilitate waste management• Evaluated opportunities and threats on adopting the new curriculum through an extensive student surveys

Bachelor Of Science (B.S.), Computer And Information Systems Security/Information Assurance

Education record