Attachée à la direction générale de l'institution, la direction marketing - communication et événementiel a pour ambition de soutenir les orientations de l'institution en adéquation avec les politiques ministérielles et plus précisément les missions relevant de la Direction des resssources humaines du MinArm. Elle est présente en amont dans les phases de réflexions stratégiques, pour assurer la mise en place d’outils tactiques homogènes afin de fédérer un positionnement de marque fort et considéré, en plus d’être très présente en phases de réalisation et de mise en marché des produits et services. Son apport structurant dans les relations institutionnelles et sa participation active dans le rayonnement tous azimuts de l’Igesa en font une clé de voûte solide de l’empreinte institutionnelle au sein de l’écosystème ministériel.➔MARKETING- B2C, B2B, B2B2C, B2G- Marketing stratégique et produits, proposition de vente et mise en marché- CRM, gestion des BdD, Contenus commerciaux: DM, RS...- Supports métiers, Hôtellerie, CVJ, Action Sociale, Etablissemenst Sociaux➔ COMMUNICATION ON & OFFLINE- Communications ministérielles, externes, internes.- Plannification, développement des stratégies de communications globales et sectorielles - Gestion des relations avec les acteurs ministériels, et opérateurs du Ministère des Armées- Plans de communication multicanaux institutionnels et serviciels pour la communauté des ayants-drots du ministère des armées- Contenus publiicitaires et éditoriaux: white papers, communiqués institutionnels, supports institutionnels, RS ➔ STUDIO DE CREATION ET DE PRODUCTION OFF & ONLNE- matériels corporatifs - campagnes d'acquisition et de fidélisation, - création artistique et copywriting- production imprimé et numérique- gestion de la commande publique (Appels d'offres - ...)➔ EVENEMENTIEL- lancement d'une division événementielle nationale pour répondre à la demande du Plan Famille de renforcer le lien famille-armées.

SAVVI is an independent agency covering all strategic, creative, tactical and operationalconsulting activities in marketing and communication on and off-line.→ Clients: IGESA, Ministère des Armées. Cossette Canada, Cameroon Telecommunications, Viaction Insurances, Agency of Corsican Tourism, Local Authorities, Di legnu (wood industry) Eulerian Canada-France-Italy…

Vice President's responsibilities- Managing the omni channel and integrated communications experts.- Leading and facilitating dynamic collaboration of the agency's integrated teams: +/- 30 people: Management, AI, DMS, eCom, SEO, Media, Data Intelligence, analysts, creatives, strategists, client services ...- Optimizing the agency's mission by supporting an innovative vision that highlights integrated strategic and creative thinking (AI partner management, DMS, TECH, CMS, etc.).- Maintaining positive, open and collaborative relationships by reaching executive clients goals and high quality service that drives growth and profitability.Management responsibilities- Building and leading a high performing team experienced in integrated communications.- Providing advice, mentorship to team members in charge of accurate expertises in order to optimize performance and provide growth opportunities.- Assigning tasks, setting goals and monitoring team performance.- Optimizing the team performance to achieve financial goals.Leadership in business development / organic growth- Proactively facilitating new business opportunities for the agency with existing and prospecting clients through relationship building and opportunity scouting.- Achieving revenue growth objectives established jointly with the Executive Committee.- Entrepreneurial spirit and keen sense of problem solving→ Main achievements: Head of the marketing and communication strategy for TOURISM MONTREAL, CAMEROON TELECOMMUNICATIONS, brand keeper and strategist in collaboration with creative and strategic directors, omnichannel tactics and management of operational deployments. Management of diverse and complex traditional brand and digital ecosystems.→ Clients: CAMTEL (Cameroon telecommunications), Telus telecom, Tourisme Montréal, Alliance de l’industrie touristique du Québec, Destination Canada, Alloprof, Blue Impact found, ViaRail…

ONE-YEAR MISSION Primary missions- Overseeing all marketing & communication strategies, tactics and day-to-day operations.- Building a strong and solid mother brand ecosystem: Brand territory - Brand expression - Products architecture …- Redefining the marketing function in a corporate context where marketing is mainly a lead generation departement towards a more strategic definition.- Team management: 51 people in 3 main offices - Montreal (HQ) - London (UK) - Amsterdam.Tactical digital marketing - Acquisition-Nurturing-Brand digital footprint- Leading innovation and advancement of the overall digital marketing agenda through the development and execution of a multi-year roadmap.- Driving increased adoption of cross-channels attribution solutions to accelerate improvements in overall marketing efficiency and customer acquisition.- Managing marketing teams supporting the execution of omni-channel, personalized programs targeted to specific consumer segments.- Building a world-class digital marketing team through defining the optimal organization structure - necessary roles/headcount -.- Restructuring the whole content ecosystem, from an editorial standpoint to an efficient way of doing conversion./ Corporate website - U/X - U/I - conversion - A/B testing, Paid search - including brand and non-brand text ads and shopping campaigns, SEO, Affiliate marketing, Display - including core display and paid social media, (Facebook, Pinterest, Instagram, etc.), Organic Social Media, Consumer Insights…Performance goals and measures- Helping increase revenue growth and profit.- Supporting acquisition and fulfilling value goals for key businesses.- Retention and value measures. - 360-degree feedback from internal teammates; external customers feedback.- Growth in social media and PR KPIs.

Global, national business agency responsibilities:- Pitch leader / new bizz landing, nurturing, pursuing.- Senior on-boarder for major accounts and business relationships management. - Creator and P&L manager of brand-new divisions by implementing new expertises and ensuring a profitable business vision++ BRANDED CONTENT- up to 25 FTE / launched in 2011 ++ PERFORMANCE & ANALYTICS- up to 5 FTE / launched in 2012 - Act as a brand keeper by managing all agency teams (close and dynamic collaboration with heads of creation and strategy)- 360 degree approach - Advertising, Design, Architecture, Media, Content, DM, Mobility, U/X. - Branded content communication strategy development.- Media web (paid, owned, earned).- Analytics/Performance Expert Leader (awareness, conversion, SEO/SEM).- External Operations Partner Liaison.- Employee Manager (responsible for 50 people).→ Clients: VW World, Danone Canada, Tag Heuer, Facebook, Sephora, Videotron Telecom, National Bank of Canada, Canadian National, Cascades, Air Transat, Tourism Montréal, Quebecor, Bélairdirect, Bombardier, Rona/Lowe’s, Keurig, Simons, Van Houtte, Casinos du Québec, Loto-Québec- Awards – Lions Cannes / 'Grands prix BOOMERANG' / Grands Prix Créa / Grands prix Grafika / Webby awards / Marketing awards /++ SIDLEE MEDIA- Founder, managing partner. SidLee Media is a North American branch of Omnicom Media Group worldwide.Create a brand-new division by implementing a strong media USP.Recruit employees with the support of OMG – 2 offices – Montréal & Toronto.Integrate media planning in the brand agency process.Business relations management with clients and partners.→ Awards – 2015/2016 & 2016/2017 ‘Grand Prix Média for french Canada’

Brands - L’Oréal Paris Skincare, Garnier haircare and hair colour, Club Med, Accor.Establishing and solidifying a strong and trustworthy relationship with several clients (from Product Manager to EVP)Brand keeperTimelines, budgets, margins, operations management.

Brands include: Sofitel, Novotel, Mercure, CWLT, Europcar, Euresa- Main mandate: World soccer championship 1998- Organizing reception of all FIFA officials, Broadcast Media from all over the world, soccer teams- Press releases, gastronomic press kits and more.- Hotels rate go-to-market strategy, yield marketing. - Solidifying awareness and the pole position of the Sofitel banner in the hotel industry.

→ Client: Lafarge Ciments - creation of an interactive kiosk (terminal) for public consultation