Scott Alperin

Scott Alperin Email and Phone Number

Principal Consultant @
Scott Alperin's Location
Portland, Oregon, United States, United States
Scott Alperin's Contact Details

Scott Alperin personal email

n/a
About Scott Alperin

I've been highly successful at matching technology to strategy and then building operations to make it work. My teams have built hugely successful new web sites and products in many industries, for all kinds of customers.Specialties: Digital strategy, marketing, cloud computing, product management, international operations and expansion, Internet advertising, technical sales, web sites, intranets

Scott Alperin's Current Company Details
Digital Strategy NW

Digital Strategy Nw

Principal Consultant
Scott Alperin Work Experience Details
  • Digital Strategy Nw
    Principal Consultant
    Digital Strategy Nw Jan 2021 - Present
    Portland, Oregon Metropolitan Area
    Consulting with clients on the best ways to interact with their customers on the web, social media, mobile and through all digital channels.
  • Peacehealth
    Director Of Digital Strategy
    Peacehealth Jan 2014 - Mar 2019
    Portland, Oregon Area
    Responsibilities of this role included operational and strategic leadership for uses of online technology in marketing, community engagement, and communications. - Rebuilt digital marketing practice including mix of in-house roles and improved agency management, resulting in 25% decrease in costs per conversion- Focused expansion of channels including local search, vertical display networks, programmatic and social- Modernized web infrastructure with responsive design, modern CMS, and modular database driven design- Ground-up development of a new intranet, integral to clinical and administrative life- Received Exceptional Leader award for the past three years, based on top-tier engagement survey scores from my team
  • Betanews, Inc.
    President & Coo
    Betanews, Inc. May 2010 - Jan 2014
    Oversaw all aspects of this online publishing and ad sales business.- Strategic planning- Hiring and coaching division managers- Establishing and managing business partnerships- Vendor selection and management- Marketing strategy- Budget and financial planning
  • Betanews, Inc.
    Svp Corporate Development
    Betanews, Inc. May 2008 - Jun 2010
    - Strategic planning for the growth of the business- Developing strong and beneficial partnerships- Ensuring stable growth in revenues- Providing product and marketing leadership
  • Cnet Networks
    General Manager, Cnet Media Partners
    Cnet Networks 2007 - May 2008
    - Responsible for managing operational and marketing teams.- Led the strategic planning initiative to establish post-merger direction.- Worked with senior management from sales, IS and other groups to define deliverables, needs and processes.- Managed migrations between TechTracker and CNET technology platforms.
  • Techtracker Media, A Division Of Cnet
    Senior Manager, Marketing And Business Development
    Techtracker Media, A Division Of Cnet Jun 2006 - Aug 2007
    Portland, Oregon Area
    My role included driving substantial growth in the advertising business. This included managing the Ad Operations and Marketing groups, as well as leading strategic planning for the unit.
  • Techtracker Inc.
    Product Manager, Online Advertising
    Techtracker Inc. Apr 2005 - Jun 2006
    Developed strategies for increasing the value of TechTracker's advertising businesss, including the launch of a vertical ad network that became a successful new business unit.
  • Trinity College Dublin, School Of Business Studies
    Consultant
    Trinity College Dublin, School Of Business Studies Oct 2003 - Nov 2003
    The school needed to link a strategic perspective to actual direct and interactive marketing experience. - Took over project management of the web-site redesign process and resolved problems with internal stakeholders and the relationship with the creative agency. - I helped the school develop a clear brief by distilling a set of core brand attributes and linking them to consumer (prospective students) expectations. - Recommended and launched new methods of targeted marketing for the MBA program such as targeted mail and Internet advertising.
  • Doubleclick, Inc.
    Emea Business Development Manager, Emerging Technologies
    Doubleclick, Inc. Aug 2000 - Jul 2001
    Responsible for managing the development and launch of advertising management products for the iTV and Mobile Internet industries in Europe.
  • Doubleclick, Inc.
    Senior Sales Engineer
    Doubleclick, Inc. Jan 1998 - Jul 2000
    I worked with a small team that enabled DoubleClick to take a dominant position in the publisher and advertiser markets for interactive advertising management systems.- Managed multinational implementation and integration projects for major advertisers and agencies.- Convinced executives from a wide variety of large and small companies to trust our products and services for key elements of their business.- Worked with client agencies to maximize effectiveness on many multi-million dollar media buys.

Scott Alperin Skills

Business Strategy Internet Strategy Marketing Management Product Management Marketing Public Speaking Online Advertising Marketing Strategy Project Management Online Marketing Advertising Social Media Marketing Communications Start Ups Email Marketing Direct Marketing Strategic Partnerships Social Media Marketing Strategy Business Development Management Leadership Crm Strategic Planning Interactive Marketing Public Relations Digital Marketing

Scott Alperin Education Details

Frequently Asked Questions about Scott Alperin

What company does Scott Alperin work for?

Scott Alperin works for Digital Strategy Nw

What is Scott Alperin's role at the current company?

Scott Alperin's current role is Principal Consultant.

What is Scott Alperin's email address?

Scott Alperin's email address is sa****@****lth.org

What is Scott Alperin's direct phone number?

Scott Alperin's direct phone number is +136072*****

What schools did Scott Alperin attend?

Scott Alperin attended Trinity College Dublin, Whitman College.

What skills is Scott Alperin known for?

Scott Alperin has skills like Business Strategy, Internet Strategy, Marketing Management, Product Management, Marketing, Public Speaking, Online Advertising, Marketing Strategy, Project Management, Online Marketing, Advertising, Social Media.

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