A consultancy providing strategic communications and marketing leadership to help grow startups and small and medium-sized companies. Expertise includes marketing campaign development and execution, membership marketing, brand marketing, social media strategy, digital media, messaging, marketing analysis, and event/meeting planning. Specialization in 50+ market.

• Set and implemented strategy and managed daily operations for membership and marketing department.• Grew membership by 7% in one year and achieved a 95% retention rate. • Leadership Team member responsible for setting organizational strategy. Spearheaded global expansion strategy.• Overhauled membership policies and processes to ensure greater efficiency and alignment with industry standards and organizational goals, cleaned member database and created a data reporting structure to inform leadership.• Developed and maintained relationships with 200+ corporate members and industry partners. • Led, mentored and developed the five-person membership and marketing team and promoted a culture of excellence, accountability, and professional growth. Managed external website and database vendors.• Led enterprise-wide initiative to improve website, including streamlining navigation and enhancing search function.• Brought Google Analytics 4 online to capture website and app data for a holistic view of the member and customer journey and to enable data-driven decisions for marketing and business development purposes.• Created organizational marketing strategy to improve brand awareness and member engagement, resulting in highest-ever attendance at 2022 conference. • Led cross-organizational initiative to re-engineer marketing processes—created accountability matrix to clarify roles and responsibilities, enhanced communication flow among staff, and streamlined editing process and content development pipeline to speed up distribution of resources to members and customers.

• Developed and implemented member growth and engagement strategy and managed $1.5M operating budget. • Increased total member count by 49% and dues revenue by 46% over tenure. Annually achieved 94%+ retention.• Recruited multiple high-profile tech (Google and Apple) and global medical device companies as members.• Led 18-month initiative, in partnership with CEO and board, to restructure membership resulting in 8% growth in dues revenue in one year, as well as a new dues formula, benefit offerings, and a mergers and acquisitions policy.• Established the product development team that launched a new digital platform to sell standards, resulting in $500,000 in new revenue annually.• Presented state of the membership at board meetings. Worked closely with CEO and board to prospect members.• Led implementation of business process improvements, leveraging technology and best practices to streamline operations and improve service delivery including cutting steps in join and renewal processes and rewriting all membership policies and processes.• Enterprise-wide technology team member responsible for migrating to a new association management system.• Established a sponsorship program, comprised of corporate members, to support a curated display of medical devices to showcase the field’s history and impact for visitors to the office headquarters.• Launched first online member community for resources and ideas exchange; recruited 600+ members in year one.• Senior member of annual conference team responsible for leading planning of member events and awards program.• Created the first AAMI Fellow Program to recognize high-achieving members.

• Recruited and trained 150 volunteers in six months to provide direct patient care at a new inpatient hospice.• Led an eight-person volunteer coordinator team and implemented a new training and coaching framework and key performance metrics, resulting in the recruitment of 185 new volunteers offering direct care to patients.• Created first leadership council of retired professionals to spearhead innovative patient-centered care initiatives, allowing paid staff to maximize focus on volunteer recruitment and engagement.

• Trained and managed a 17-person sales team to sell hospice and palliative care services to hospitals, individuals, and senior living communities. Oversaw annual operating budget of $2M. • Increased new patient count by 4% in one year and achieved the highest daily census of patients served in organizational history by enhancing sales team’s skills and motivation through training and regular coaching.• Provided thought leadership and created a communications strategy that shifted from print to digital media, saving the organization $100K in annual expenses. Served as communications/PR point of contact for organization.

• Set and implemented organizational strategy for civic engagement and was strategic lead and operational manager for a national tri-sector collaboration of government, corporate and nonprofits committed to leveraging adults 50+ for community service leadership.• Recruited and led a 20-member steering committee of community leaders from across America to develop and implement a strategic plan resulting in growing the network to 2,200 supporters in one year.• Secured $9 million in grants for a 44-site national research and demonstration initiative to develop new models for engaging adults 50+ in nonprofit capacity-building.• Led team that developed and disseminated nationally resources related to innovative models, practices, and principles for adult 50+ leadership engagement including best practice briefs, a capacity-building toolkit and a return on investment tool.

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