- Successfully launched the Your Esscentials Series Product Design to Elevate Daily Living, bringing a range of lifestyle products to market.- Created and executed content strategies to showcase all Home of Essential products online, ensuring cohesive branding and engaging visuals.- Established and upgraded the brand’s online presence by achieving Tokopedia Mall and TikTok Mall status, boosting visibility and credibility.- Prepared and executed the launch of key products, including Anywhere Reed Diffuser, Le Scent Eau De Parfum, Balance Bath Salt, and Relief Massage Oil.- Partnerships collaboration with brands and venues such as Senayan Golf, Belle & Kate, This Is April, Supermall Karawaci, and more for enhancing brand reach and engagement.

- Transitioned Your Essentials from a COVID-focused product line (sanitizers and disinfectants) to a lifestyle brand offering home products, ensuring sales remained steady during the shift.- Launched new products under the Home Essentials theme, repositioning the brand in the market.- Streamlined marketing operations by bringing ads management, creative briefs, and campaign execution in-house, creating a cohesive and efficient internal team.- Revamped team dynamics, transforming a previously disorganized setup into a well-structured and collaborative environment.- Initiated brand collaborations with local brand partners like Minimalist Yogi, Filmore, Platform Studio, Lettering and Life and more to boost visibility and engagement.- Boosted online sales by optimizing ad performance, achieving a ROAS of 2-5 across e-commerce platforms.- Exclusive events and bazaars, including one attended by the Mayor of Jakarta.

- Train the marketing team at Lencir Wellness Surabaya to create effective creative briefs and content that align with brand objectives.- Teach team how to analyze content sources and determine what makes content successful for marketing campaigns.- Provide training on how to design and execute ads, optimizing performance to achieve sales goals.- Educate the team on managing Key Opinion Leaders (KOLs), from collaboration strategies to maximizing exposure through partnerships.- Guide the team in developing strategies to boost sales through targeted campaigns and how to track progress effectively.- Train team on reporting methods and how to analyze performance against KPIs to drive continuous improvement in marketing efforts.

- Prepared the launch of Tinting Gel, managing the entire process from planning to execution, resulting in hundreds of units sold.- Created content for the “Gigi Putih dalam 14 Hari” campaign, ensuring cohesive messaging across platforms.- Collaborated with key opinion leaders (KOLs) to boost brand visibility and engagement for With Smiler before-after review.- Established and grew the Smile with Smiler community to build brand loyalty and foster customer interaction.

- Achieved a remarkable 920% increase in sales in 2023 through effective marketing strategies.- Collaborated with the team to create engaging content on Instagram and TikTok, resulting in 212 posts consistently meeting campaign calendar targets.- Maintained a Return on Advertising Spend (ROAS) of 3-10 on Shopee Ecommerce each month.

- Achieved a 300% increase in sales within 6 months as a Store Manager at a local store featuring over 30 renowned local brands.- Successfully trained and developed new teams, maintaining collaboration with them throughout the tenure.- Added over 20 new brands to the store's portfolio, enhancing product diversification and choices for customers.- Expanded partner network by approaching and establishing long-term business relationships with over 50+ brands, strengthening the store's position in the local industry. (Kemayu, CMYK, Le Bijou, Josephine Annie, Jarte, Senora, Renoa, Tututoe and many more)- Managed social media platforms and achieved a 50% increase in followers over 2 years without paid advertising.- Created an online shopping website integrated with Instagram Shop, enhancing the brand's digital presence and accessibility to customers.- Boosted engagement by 500% through consistent daily content strategies.

- Successfully acquired 100 members with registrations ranging from 3 months to 1 year within the first 2 months of opening.- Prepared detailed financial reports for the CEO, including budget analysis and revenue projections, contributing to informed decision-making and strategic planning.- Edited photos and videos for promotional purposes, resulting in a 30% increase in engagement on social media platforms.- Implemented effective strategies to improve branch performance, resulting in a 15% increase in sales and customer satisfaction scores.- Organized special events every 4 months, ensuring full attendance for each special class.