Saltanat K Email & Phone Number

United Kingdom

Kazakhstan

• reKassa is a dynamic fintech start-up dedicated to transforming payment solutions for businesses, with a base of 700,000 entrepreneurs. (Resident of Astana Hub)
• Conducted comprehensive research in collaboration with product analysts to strategically develop new products and features.
• Successfully led the redesign of the application and website, ensuring adherence to UX/UI principles
• Developed strategies for joint marketing and integration initiatives with key partners such as Beeline, TTK, IT analytics, Freedom Life, Freedom Insurance, Yandex Kazakhstan, and others.
• Established and implemented dashboards to track key business metrics in collaboration with the data analytics department, facilitating in-depth analysis of the target audience.
• Managed the company's PR strategy and execution of PR campaigns, as well as coordinated interactions with the media.

• Planned, implemented, and evaluated marketing projects with meticulous attention to detail and strategic alignment
• Conducted comprehensive market research to guide strategic decision-making and enhance market positioning.
• Redesigned digital marketing strategies, optimized websites for multiple brands, and created compelling content to significantly increase qualified leads through social media.
• Efficiently managed marketing budgets and conducted sales forecasts, achieving reduction in annual costs while maximizing profitability.
• Supervised and motivated in-house marketing teams to achieve exceptional results.

Astana, Kazakhstan

• Redesigned the site with a sales-focused structure to optimize conversions, and devised a comprehensive social media marketing (SMM) strategy and content plan across key platforms.
• Implemented website user behavior tracking through tag implementation
• Developed and executed comprehensive marketing and advertising campaigns, overseeing digital platforms such as SEO/SEM, marketing databases, social media, and display advertising.
• Analyzed and reported on the effectiveness of digital marketing initiatives, benchmarking results against key performance indicators and ROI metrics.

• Developed and implemented sales strategies that targeted specific markets, resulting in increased revenue and market share.
• Managed and grew social media presence by creating engaging content, increasing follower count, and enhancing brand visibility.
• Coordinated internal and external communications, ensuring consistent messaging across all channels and improving public relations efforts.
• Planned, coordinated, and oversaw the production of advertising campaigns, ensuring high-quality and creative outputs that aligned with brand objectives.
• Identified opportunities for business growth and expansion, establishing new locations and forming strategic partnerships to extend market reach.

• WHM is a leading provider of outsourced marketing services, collaborating with prestigious companies across diverse industries.
• Managed advertising campaigns across 80 stores for Al Hokair Group, overseeing brands such as Accessories, Top Shop, GAP, Monsoon, ALDO, La Senza, Ziddy, and others.

Astana, Kazakhstan

• EF Education First is a global leader in international education, providing language training, cultural exchange, and academic programs with over 500 schools and boarding schools around the globe.
• Managing full-time staff by providing regular coaching, developing a regional strategy, and pushing towards weekly and quarterly targets.
• Achieving annual placement goals

Kazakhstan

Master'S Degree, International Economics

Bachelor'S Degree

Financial Management