Creating experiences that maximizes customer engagement through media and technology.

Provide expert advisement for this public relations and marketing firm in the areas of: hospitality, media, social networking, and non-profit management.Consult on rate setting, client relationship, new customer strategies, and key projects.

Oversees the mobile applications and mobile website operations for Mopar, including all of the mobile owner applications, for the vehicle brands (Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, and Mopar.) Responsible for creating strategies that support "on-the-go" content for FCA vehicle owners.Authored User Experience and Technical documentation to establish requirements for development useDrives a vision for branded mobile customer experience that supports various connected vehicle strategies.Drove new creative user experiences and innovations of the owner applications.Leveraged metrics, primary and secondary research to drive change and continuous improvement of the applications. Developed and supported a long term vision for the owner applications that is consistent, aligned and works in concert with the vision for the owner site and connected vehicle products;Key Accomplishments: Launched and redesigned 7 mobile apps from conception to completion with 1 year to increase brand exposure for the organization and improve customer engagement Lead cross-functional teams, including Engineering, IT, Business Development and Marketing, to take features from conception through development and go-to-market launch

Successfully consulted Chrysler Group dealerships, totaling over $19 million in sales, on strategies and methods for increasing parts/service sales, retaining clients, managing parts, and opening alternative service centers in their Fixed Operations Departments.Developed and facilitated training for dealership employees on selling techniques, customer relations, and product knowledge. Conduct regularly scheduled follow-up to ensure methods are implemented and goals met.Coordinated wholesaling of parts to privately owned auto service businesses with Chrysler Group Parts Managers.Closely review financial statements and make recommendations for cost savings and added earnings.Mentor trainees on core job responsibilities, expectations, transition strategies, and sales techniques.Key Accomplishments:Consultation resulted in increased customer retention, improved customer satisfaction, and increased sales. Researched and implemented effective new business methods, i.e. Express Lane (convenient & fast oil changes).Consistently ranked in the top third in monthly sales targets. Ranked yearly in top five of twenty managers.

Developed and reviewed comprehensive budgets designed to maximize marketing effectiveness.Strategically solicited and secured celebrity and periodical endorsements for various promotional projects.Created an in-depth marketing plan, resulting in an increase in exposure for promotional events.