Salus Liang Email & Phone Number

Shanghai, China

Shanghai, China

Portland, Oregon Area

• Spearhead Creative Direction and execute visuals for women’s basketball project, She Got Next.• Designed graphics FW19 Global Retail, Streetball Challenge LA, and Sales and Marketing Meeting used across digital, print, and environment. • Collaborate with Design Directors in establishing Creative Direction for adidas Sales and Marketing Meeting, 2020 Brand Direction, FW21 Product Campaign, 2020 Product Photography Direction. • Received first place in Intern Hackathon for devising business solutions to modernize adidas North America work culture.

Greater Los Angeles Area

• Lead and supervise LA-creative team in strategizing digital marketing campaigns to grow brand presence among more than 5000 followers on Instagram and Facebook and oversee Expat Georgetown and upcoming branches in Brentwood, New York, and Boston. • Responsible for content creation and creative direction in 20+ events to enhance member experiences and present consistent brand image across all digital platforms and Expat branches. • Self- taught Adobe After effects to optimize digital content and created record high engagement, receiving 750+ applications during recruitment.

Greater Los Angeles Area

• Pioneered Expat Society’ cultural awareness and Expat Table series on Instagram story to increase follower enagement• Collaborate with VP of Creative to construct and execute social media content strategy. Content creation includes social media graphics, merchandise, photographs, and other promotional materials.• Photograph events to increase Expat Society owned assets for promotional purposes and gain exposure of club at USC

Shanghai City, China

• Designed posters and created H5s for Wechat for new product campaigns for KFC, Estée Lauder, and Isobar Entertainment Marketing Solutions. • Participated in cross-disciplinary collaboration with Isobar Entertainment Marketing Solutions team to craft pitch deck for Qi Energy cosmetics and strategize for famous Chinese band Little Tiger 30 Year Reunion Tour.

Greater Los Angeles Area

• Co-founded USC’s first full service marketing agency and received nomination for “Most Oustanding Organization” at USC within second year of establishment• Mentored new members in club’s formative months in producing designs such as pitch decks, mock ups, magazine layout, and logo designs for clients including United Nations, Kaydabi, Meals for Refugees and Generator Hostel, and TRX

Greater New York City Area

• Conducted campaign recaps, social tracking, and influencer research for JBL, Kiehl’s and Heineken accounts• Automated and curated client database of 400 contacts, streamlining process for contact retrieval• Assisted in event coordination for HBO Ballers, Nike Cortez x IGC Pop up Shop, Warner’s 2017 Grammy’s After Party, Heineken + Pool events

Greater Los Angeles Area

•Created multimedia content for Daily Trojan’s online platforms (Facebook, Instagram, & Twitter) to promote publication• Photographed on campus activities such as sports events and guest lectures to raise awareness of university events- Created Daily Trojan's first #DidYouKnow post : • Reached 8,250 people, 349 likes, and 79 shares on Facebook. • Reached 2,200 people on Twitter • Liked 203 times (2nd highest like count to date) and set new engagement record with 13 comments on Instagram.

Greater Los Angeles Area

- Create graphics using Adobe programs to accommodate Daily Trojan articles and social media pages

Shanghai City, China

• Collaborated with strategy team in market analysis and brainstorming sessions and designed pitch decks for clients, such as Comfort, Lipton, and LiuYueXian• Co-designed and created creative assets for a pitch winning deck for Comfort’s perfume laundry detergent

Taipei City, Taiwan

• Assisted in multiple photo shoots and music video filming including advertisements for Breeze Center, a wedding photo shoot for artist, David Tao, and a music video for artist, Dino Lee• Directed lighting, make up, style, and model, and photographed at my own photoshoot

Bachelor’S Degree, Communication, 3.86

Activities and Societies: Alpha Lambda Honor Society, Trojan Marketing Group, Daily Trojan, Expat SocietyHonors: Dean's List, Alpha Lambda.

Communication And Media Studies

Jan 2018 - May 2018 London, United Kingdom Earned 16 USC credits in Communication

French

June 2017 CIEF Study Abroad program Earned 4 unit USC credit in French

Education record

Activities and Societies: Varsity Track and Field, Varsity Track School Record Holder for 4x400m, Varsity Basketball, Fitness Club.