Salva has made of his passion his career, after training as a computer engineer in Milan he has worked in various marketing and advertising companies starting in Eyewonder adserver and passing by Affiperf beeing Head of trading Iberia. His biggest challenge and achievement is now being an entrepreneur in DatMean as Chief Data & Technology Officer of the company helping companies to walk hand in hand toward the world of big data providing them an empirical vision of the world of data applied to the companies reality (thought its sap platform) thanks to his Business Translator profile that is at the base of the digital transformation. Salvatore is President of the Data Commission in IAB Spain, where he is evangelizing process, methods and technical standard definition in the Advertising industry by publishing papers and 2 edition of WHITE BOOK OF DATA.Integrated into REARC process with IAB-TECHLAB for post third party cookie solution.He is Academic director in the IAB SPAIN and he worked in the past with university to build the content of BigData and Growth Marketing careers Specialties: Large experience with many technologies and strong method to learn new ones. Excellent interpersonal skills with clients specailly when tech-business translator is needed. Team builder and team player keen to take on new challenges.Nowadays is leading the Retail Media revolution in spain with the retail media IAB commitee and with his personal project REETMO MEDIA a retail media adnetwork based on the value of the inventory and data aggregation for retailers and planning at scale for brands. On-site & Off-site solution for endemic and no-endemic brands based on got to market and the best expertise on how to delivery