Professional BackgroundSalwa Afifi is an Etiquette Consultant, Trainer, and Life Coach, member of the International Association of Etiquette Consultants. After 20 years of successful work experience in the corporate, Salwa has shifted her career to focus on human development as the core of any growth on earth, and to fulfil her mission; helping people unleash their potentials, cultivate their competencies and skills to improve their life quality. She had occupied different positions at reputable organizations in Egypt and the GCC.

over 30 years of work experience in the corporate; banking sector, media, public and private sector

Professional Image Mentoring Programs for Executives, Businessmen, Businesswomen, Entrepreneurs, Managers, Middle Managers, Officials, Lawyers, and others.

Etiquette Consultant, an Assessor & Certified Executive Business Coach from m4levels.se – Sweden. We use a unique psychometric analysis tool that assesses even the values not only the behavior. We provide assessment and coaching for personal construct and organizational culture, as well as professional training in Personal, Social, Business and Dining Etiquette, leadership, Management & Soft Skills.

- Conduct training needs assessment- Training for employment training- Apparenticeship

- Establish new business - Develop business plan & budget- Develop channel identity and promotional materials- Set internal administrative systems, bylaw, manuals, guidelines- Interview and hire new staff- Prepare monthly payroll- Monitor the day-to-day work process- Track business performance and the integrity of related operations- Build and maintain business relations with clientele- Negotiate and manage business relationships with strategic investors- Close new business deals, negotiate agreements; and integrate contract requirements with business operations- Organize events, seminars, conferences, and contests- Represent the company in official events, and international exhibitions- Determine new projects and manage their implementation- Select and update promotional materials and giveaways- Review staff reports, and evaluate their performance- Prepare and develop periodical progress reports- Write and edit essays with the company news to be published on the website- Prepare and tailor business proposals for potential partners

Main Duties:- Handle training, marketing, and quality work- Participate in developing the annual business plan- Develop the annual training plan and budget based on TNA- Develop and implement strategies for new products and services- Negotiate, contract with other training institutes to establish new business- Build and maintain business relationships with hotels and other entities - Organize and supervise the implementation of events, training courses, seminars, conferences, and, and board meetings- Develop and update training materials and hand-outs- Provide lectures and speeches in certain subjects of the training- Participate in developing quality standards and evaluation scheme- Monitor the services’ quality in the clinics through field visits- Review and approve marketing plans of clinics all over Egypt- Update promotional materials- Supervise the implementation of media campaigns and community enhancement services

- Study, review & translate the project’s scope of work - Conduct meetings with other parties- Prepare proposals- Develop plan, budget, and time scheme for the project- Select project team members- Manage project details and implementation- Collect data and information needed for the project- Conduct field visits for assessment and SWOT analysis (if needed)- Conduct market researches and studies- Accomplish project objectives- Present project results, and discuss them with the clients- Prepare project’s final report

- Follow up daily news (political, economic, and social)- Covering important events in the State of Kuwait- Attending and covering the weekly session of the Kuwaiti Parliament- Conducting interviews with officials

- Handle the training work and responsible for the in-house training center- Organize and arrange in-house training courses - Send, collect and analyze staff training needs- Announce for new training courses- Make necessary arrangements and logistics of training courses- Communicate with the Institute of Banking Studies- Screen and filter new job applications- Conduct initial interviews with applicants- Prepare evaluation reports about interviewees- Edit and prepare job announcements (Advertisements & Circulars)

- Handle the office and administrative work of the Managing Director and the Board of Directors- Organize events, board meetings seminars and conferences- Develop filing and record-keeping systems- Participate in the establishment and furnishing of the company premises- Contract and deal with suppliers for purchasing asset to the company- Translate correspondence and agreements

- Handle the administrative and office work of the General Manager, including writing letters, filing, travel arrangements, seminars, etc.- Translate official correspondence, documents, contracts and agreements.- Attend all meetings conducted with the Ministry for Translation purposes, and for writing minutes.