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Saly M. is listed as UX Coordinator | UX Research │ Consumer Insights | Pesquisa de Mercado | Transformação Digital at Paraná Banco S/A, a with 739 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Saly M..
Saly M. previously worked as UX Coordinator | Research Coordinator | CRO at Paraná Banco S/A and UX Research Specialist at Paraná Banco S/A. Saly M. holds Bachelor’S Degree, Social Communication With Marketing Emphasis from Escola Superior De Propaganda E Marketing.
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Professional with strong experience with analytical skills and great passion for consumer behavior.Current career focused on User Experience and Market Research, providing discoveries and data collect based on human centricity. Delivery of actionable insights to pave innovation strategies with impact on product, business, technology and UX. Demonstration of consumer latent needs attached to KPIs (CSAT, NPS, churn rates) and OKRs.Past experiences into marketing, sales and commercial departments at relevant companies of different segments of Brazilian market (Service, Industry, Retail).Main qualifications:UX Research user tests, journey maps, personas | Client Service for companies with multiple marketing and communication needs │ Planning and Coordination of quantitative and qualitative market research studies (traditional and digital methods) │ Analysis and Insights generation based on consumer behavior and data evaluation │ Moderation of depth interviews, ethnographic immersion and discussion group │ Agile methods | Presentation of results with credible storytelling for key stakeholders at Corporation.
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São Paulo, São Paulo, Brasil
Head of Market and UX Research. Technical support for strategic and tactical researches in the company, insights generation based on consumer centricity, besides supporting CRO team in growth mkt (SEO), writing and brandformance.
Head of Market Research, defining frameworks, methodologies, planning and analyzing research data with all business units and stakeholders within the bank. Technical reference in UX Research, giving constant support for the UX Designer’s team, as well as dissemination of best practices to foster the research culture in the company.
São Paulo Area, Brazil
Responsible for coordination, execution and deliver of results for international clients based on quantitative and qualitative market research studies (traditional and online methodologies). Client service for Global brands such as General Mills (Yoki, Betty Crocker, Häagen-Dazs), Netflix, Spotify, Booking.com, Facebook and international agencies
Managing projects for several clients such as PEPSICO, Ypê, Netshoes, Gomes da Costa (Grupo Calvo) and M.Dias Branco, delivering strategical analysis of brand diagnosis, naming, brand (re)positioning and brand architecture.
Coordinating quantitative studies for Nextel and Danone: brand tracking, packaging and product evaluation
Responsible for brand tracking and advertising evaluation of alcoholic category to AMBEV (Antarctica, Brahma, Skol, Budweiser), one of the main client of the company
Responsible for qualitative studies, generating insights based on concept, advertising, product and packaging evaluation, providing guidance for brand strategies to companies such as Turner, Coca-Cola and Telefonica/Vivo
Responsible for textile Kids Segment (Baby and Toddler), managing the category on national level, developing and launching products over 120 stores in Brazil. Part of the team who imported the textile business model to Brazil from Carrefour Madrid
Key Account of Carrefour, assisting sales force in all client and factory demands
Responsible for Marketing department, managing the communication among all the branches of the company, developing internal and external advertising campaigns and logos. In charge as the main touch point with Public Relations in the market.
Planning and executing quantitative and qualitative market research studies for clients of financial segment in the Brazilian market
Other employees you can reach at paranabanco.com.br. View company contacts for 739 employees →
Geovana Campos De Souza
Colleague at Paraná Banco S/ASão Paulo, Brazil
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LM
Luna Mars
Colleague at Paraná Banco S/ACotia, São Paulo, Brazil
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CF
Cristiano Franco Martins
Colleague at Paraná Banco S/AColombo, Paraná, Brazil
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RB
Renata Boarin
Colleague at Paraná Banco S/ACuritiba, Paraná, Brazil
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VN
Vanusa Nuza
Colleague at Paraná Banco S/ACuritiba, Paraná, Brazil
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BQ
Bruna Queiroz
Colleague at Paraná Banco S/ASantos, São Paulo, Brazil
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DB
Deivily Bandeira
Colleague at Paraná Banco S/ACuritiba, Paraná, Brazil
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VS
Viviane Santiuca
Colleague at Paraná Banco S/ATelêmaco Borba, Paraná, Brazil
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EV
Eva Vanesa Bichman
Colleague at Paraná Banco S/ACuritiba, Paraná, Brazil
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RN
Rodrigo Nascimento
Colleague at Paraná Banco S/ACanoas, Rio Grande Do Sul, Brazil
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Activities and Societies: Member of Empresa Jr. ESPMBachelor's degree
Branding Immersion
Post Graduation: Final study approved with maximum score about “Building emotional brands centered in design”
Quick answers generated from the profile data available on this page.
Saly M. works for Paraná Banco S/A.
Saly M. is listed as UX Coordinator | UX Research │ Consumer Insights | Pesquisa de Mercado | Transformação Digital at Paraná Banco S/A.
Saly M. is based in São Paulo, Brazil while working with Paraná Banco S/A.
Saly M. has worked for Paraná Banco S/A, Aboutpeople, Troianobranding, Quantas Pesquisas E Estudos De Mercado, and Ipsos.
Saly M.'s colleagues at Paraná Banco S/A include Geovana Campos De Souza, Luna Mars, Cristiano Franco Martins, Renata Boarin, and Vanusa Nuza.
You can use AeroLeads to view verified contact signals for Saly M. at Paraná Banco S/A, including work email, phone, and LinkedIn data when available.
Saly M. holds Bachelor’S Degree, Social Communication With Marketing Emphasis from Escola Superior De Propaganda E Marketing.
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