Salvador Yanez's Location
Miami, Florida, United States, United States
About Salvador Yanez
A strategic and innovative product executive with over 18 years of experience spearheading product development, go-to-market strategies, and business transformation across global markets. Salvador currently works as Chief Product Officer for RappiBank, the bank of Rappi (the unicorn super app of Latam), overseeing a portfolio of consumer credit and debit products in 5 countries with 100s of thousands of customers.Expert in product innovation, go-to-market, monetization and payments. Seasoned leader with extensive experience directing moonshots, from ideation to successful launch. Excels in aligning stakeholders under strategic vision and leading cross-functional, multi-cultural teams towards launching ground-breaking products with measurable success.Salvador has a global vision and capabilities from living/working in 9 cities, 5 countries, and 3 continents. He speaks fluent English, Spanish, and Portuguese.Key Competencies: Product Management | Product Innovation | Monetization | Payments | Go-to-market | Mobile and Web Apps | API Integration | Internationalization | Monetization | Product Development | Design | Roadmap | Cybersecurity | Cryptography | Blockchain | Agile Development | Feature Optimization | Project Management | High proficiency in G-Suite and MS-Office | Working knowledge of SQL and C++.
Salvador Yanez Work Experience Details
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Chief Product OfficerTransnetwork LlcMiami, Fl, Us -
Vice President Of Banking ProductRappi Feb 2023 - PresentLatinoamérica, OoAs VP of Banking Product (CPO of RappiBank), I steer a diverse portfolio of credit and debit digital products across five countries, servicing hundreds of thousands of active customers. I've architected and executed a cohesive strategy that has brought to market revolutionary AI, ML and FinTech products, guiding the entire lifecycle from concept to launch. This strategy has catalyzed substantial user growth and increased product-market-fit, solidifying our leadership in each of the operating countries.• Boosted unit economics 55% through development and deployment of cutting-edge Gen AI and ML-based products for enhancing underwriting decision power, overhauling customer service model, and amplifying fraud management tools.• Increased total customers by 24% and active ones by 30% via launching six innovative fintech products, including tiered high-yield savings accounts, credit card BNPL financing, loans that convert credit lines to cash, and payroll advances.• Reduced ideation-to-launch timeline in 40% by spearheading a pivotal business transformation, from centralized model to hyper-local one, empowering 5 countries to operate as local startups, each with dedicated multidisciplinary teams. -
Product Lead, Global LatamStripe Jun 2021 - Feb 2023South San Francisco, California, UsLed Stripe's marketplace and local payment products across Latin America, while orchestrating Stripe’s strategic expansion into Colombia. Crafted and executed a tailored regional roadmap, addressing unique local market needs and optimizing product-market fit per country. Achieved significant business growth within all the main client segments in the region.• Spearheaded design, development and launch of localized payment installments and cash-flow anticipation products, projected to drive over $1 billion in additional payment volume within two years after launch.• Boosted Stripe Latam marketplace revenue by 30% by forging strategic partnerships for alternative funds flow availability, plus enhancements in product-market fit tailored for sophisticated B2B and B2C SaaS enterprise players.• Championed Stripe's foray into Colombian market, steering product and international expansion strategy towards cementing the brand's presence in Latam - expected to launch soon (timeline and revenue confidential). -
Product Lead, CreditNubank Sep 2019 - Jun 2021São Paulo, Sp, BrOversaw the world's largest neo-bank's first international expansion, crafting a comprehensive credit portfolio offering and starting local operations from the ground up. Managed all core credit card operations, leveraging ML for sustainable growth, and leading multidisciplinary teams in acquisition, customer engagement, payments, and lifecycle management.• Propelled Nubank Mexico to top 3 issuer and attracted 2M+ new customers by crafting a localized product portfolio offering, providing customers control of their money, intuitive app interactions, and outstanding customer support.• Increased growth rate 2.3x sustainably by pioneering machine learning products for overhauling pricing experiments, localizing underwriting models, enhancing credit line management, and integrating alternative data sources.• Directed 100% of all core credit card product functionalities, managing cross-disciplinary teams in acquisition, engagement, payments, chargebacks, and fraud management, towards driving a successful country launch. Secured strategic alignment, prioritization and execution by managing local stakeholder alignment with headquarters. -
Group Product ManagerSpring Labs 2018 - Sep 2019Marina Del Rey, California, UsDirected all product management activities at Spring Labs, a cybersecurity startup focusing on pioneering blockchain and cryptography for innovative data-sharing solutions. Developed and solidified innovative products and networks, leveraging a proprietary ethereum-fork blockchain infrastructure, leading to a significant increase in startup valuation.• Drove startup valuation increase in 240% compared to Series A by launching and scaling digital identity management, loan stacking prevention, and underwriting products built specifically for Spring Labs cryptographically-secure protocol.• Designed, developed and solidified 3 distinctive data-sharing networks from the ground up, with specific products for each that leverage the proprietary data-sharing solutions of the protocol developed.• Led 100% of the product development lifecycle for a cryptographically-secure, triple-blind data-sharing mechanism with a blockchain component, aimed at revolutionizing the US credit underwriting system.• Radically reduced client implementation of products in 3X by managing the creation of proprietary blockchain infrastructure, deployed via Docker containers with API-based communications, abstracting complexity for clients. -
Senior Product ManagerSnapchat, Inc. 2017 - 2018Santa Monica, California, UsManaged monetization products for Snap's self-serve ads platform, resulting in increased user adoption and revenue. Led enhancements in contracting positions with global businesses and developed strategies with local partners and processors.• Increased revenue $12M/year by spearheading expansion for self-serve advertisers platform, including expanding into new countries, integrating digital forms of payment, and implementing bidding localization features.• Saved $4M/year in operational costs by doubling number of international entities, improving contracting positions with global businesses, and developing enhanced working strategies with payment processors and local partners.• Managed team of engineers and cross-functional partners (design, finance, legal, and others) towards product ideation, roadmap development, MVP creation, A/B testing, generating product requirements documents (PRDs), developing system design, executing user acceptance testing (UAT), and launching products for Snap’s self-serve platform. -
Senior Manager, Google XGoogle 2016 - 2017Mountain View, Ca, UsSenior Product Finance and Operations Manager for X, Google's moonshot factory, specializing in product monetization.• Secured launch of 3 moonshots by championing business monetization decision making for go-to-market options. Moonshots launched: Waymo’s self-driving cars, Wing’s drone deliveries, and Chronicle’s cybersecurity.• Orchestrated 100% of financial operations delineation of X from Alphabet, evaluating trade-offs of organizational structure options and mediating key stakeholders towards optimal strategy for each Google X company.• Directed product pilots from cross-finance perspective, harmonizing cross-functional requirements and driving innovations for order-to-cash funds flows, from order placed to final settlement. -
Manager, New Products IntegrationGoogle 2014 - 2016Mountain View, Ca, UsNew Product Integration Manager focused on Google Play Store and pioneering special innovative projects.• Increased revenue $500M/year by spearheading cross-finance product requirements, executing testing and approving final setup for 20+ new country and digital payment method launches for Google Play app store.• Directed five ground-breaking projects from monetization perspective, harmonizing cross-functional requirements from ideation to implementation. Projects involved: Waze Carpool, Android Pay, Google Wallet and Pixel Hardware.• Championed cross-functional design and setup requirements for new product launches from financial standpoint, focused on Google Play and special projects. Partnered with engineering, product and design to launch multiple products.
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Assistant Vice President, Customer Strategy And Decision ManagementCiti 2013 - 2014New York, New York, UsRegional Manager overseeing customer segmentation and growth strategies for improving banking products, as well as marketing campaigns.• Increased regional profits in 20% by developing innovative customer lifestyle segmentation, leveraging results to redesign products and campaigns with specific value proposition aimed at newly identified customer segments.• Established Latam as top region globally for ground-breaking customer segment analytics by leading 11 technical country teams in revamping their planning, development and execution of analysis on consumer metrics and trends.• Drove customer analytics and development of customer P&L throughout Latin America. Directed teams in region to generate analytical insights per country and drive execution of products designed at regional level. -
Rotational Assistant Vice President, Citi’S International Executive Development ProgramCiti 2011 - 2013New York, New York, UsSelected for Citizens (rotational program for top MBA graduates designed to cultivate the next generation of Citi leaders). Executed at Assistant Vice President level across rotations, transitioning business areas and countries every six months.• Awarded uppermost evaluations (top 10% global, 2 consecutive years) for outstanding performance in directing projects in 3 business areas: Global Transaction Services (US), Corporate Banking (Brazil), and Credit Cards (Mexico).• Global Transaction Services, USA: Increased regional transactional volume 5% by executing technical portfolio research and market analysis for Latam during last rotation. Performed in-depth metrics and competitive analysis to identify growth opportunities per country.• Corporate Risk Management, Brazil: Designed and approved top 5 public-sector deals for Costa Rica and Guatemala by executing technical portfolio research and competitive analysis, identifying risks/opportunities for growth, and assessing client economic profiles.• Consumer Credit Cards, Mexico: Improved operational efficiency 25% by designing and establishing a High Performance Banking Model at a national level through leading process mapping, PMO, external consultants coordination and business model standardization.
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Mba - Master In Business AdministrationYale School Of Management 2009 - 2011New Haven, Ct, Us• Top 20% of the class while attending 10% more modules than required to graduate. Specialization in Strategy, Behavioral Economics and Finance.• Co-Leader of the Latino Leadership Association and the Consulting Club. Student Government General Representative. -
Strategy ConsultantMastercard, Mastercard Advisors 2008 - 2009Purchase, New York, UsConsultant for MasterCard's consulting arm, focused on financial services firms that utilize Mastercard's payment network. Engagements focused on increasing business and revenue, via opening new businesses and increasing transactional levels in existing ones.• Increased customer response rate in 35% by designing and executing innovative marketing campaign pilots (from concept generation and profitability forecast to launch and performance management) for a major international bank.• Collaborated in generating 100% of feasibility analysis for a Mexican department store’s open credit card by developing the quantitative model and structuring the launch roadmap for the new card. -
Business AnalystDeloitte, Strategy And Operations Consulting 2006 - 2008Worldwide, OoGeneralist analyst consultant, collaborated in 6 engagement projects in multiple industries.• Increased sales 40% by executing growth strategy analysis for development bank. Implemented strategy doubled number of branches in forecasted optimal locations and reached new market segments.• Increased government support 65% by designing new localization strategy for Mexican government tourism agency. Developed comprehensive financial model for assessing future touristic centers’ sales and profitability by category, leading to development of two new tourist centers in the country.• Solved USD $600 K delta in inventory and reduced close of month lead time by 70% by performing as a Junior Project Manager for SAP implementation for major pharmaceutical company in Mexico, Brazil and Argentina.• Achieved annual savings of USD $45 K by generating quantitative model for minimizing distribution and storage costs in the LATAM area for major healthcare company.
Salvador Yanez Skills
Online Advertising
Advertising
Digital Marketing
Social Media Marketing
Digital Strategy
Email Marketing
Marketing Strategy
Salvador Yanez Education Details
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Yale School Of ManagementMaster Of Business Administration -
Instituto Tecnológico Y De Estudios Superiores De MonterreyBs In Industrial And Systems Engineering
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University Of WestminsterEntrepreneurship And Marketing
Frequently Asked Questions about Salvador Yanez
What company does Salvador Yanez work for?
Salvador Yanez works for Transnetwork Llc
What is Salvador Yanez's role at the current company?
Salvador Yanez's current role is Chief Product Officer.
What schools did Salvador Yanez attend?
Salvador Yanez attended Yale School Of Management, Instituto Tecnológico Y De Estudios Superiores De Monterrey, University Of Westminster.
What skills is Salvador Yanez known for?
Salvador Yanez has skills like Online Advertising, Advertising, Digital Marketing, Social Media Marketing, Digital Strategy, Email Marketing, Marketing Strategy.
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