Sam Rothschild Email & Phone Number

New York, United States

New York, United States

• Lead campaign & brand strategy for the agency’s two largest, most profitable portfolios: (1) DIAGEO: Don Julio, Johnnie Walker, Ciroc, Baileys, Buchanan’s, Seedlip, Mr Black, Lagavulin, (2) AMAZON: Alexa, Prime, Prime Video, Ring• Cultivate deep relationships with interagency and cross-functional leads to build unified plans across program phases and channels, including PR, experiential, content, social, talent/influencers, giveback, & partnerships• Synthesize ongoing cultural, consumer, and competitive data into sharp insights, briefs, and brand platforms that bring unifying clarity and effectiveness to projects• Adeptly project manage across several complex workstreams, keeping teams aligned to timelines and building concise presentations that gain senior stakeholder buy-in• Oversee Gen Z, diversity, and LGBTQ+ insights-focused workstreams, serving as an authority on these projects to direct executions that connect with audiences while safeguarding brand reputation • Manage junior talent output, fostering environments where ideas are welcomed and team members feel empowered to bring new thinking to the table

Cultivated strategic briefs and yearly plans for PNC Bank to deliver record performance, including:🏦 Revenue: grew PNC Bank into the nation’s 6th most profitable bank🪪 Acquisition: netted the brand’s highest new member acquisition rates in 10+ years🆙 Growth: increased adoption of additional services and rolled brand out in seven new states🕵🏻‍♂️ Partnered with analytics to track key performance metrics, optimize plans, and build learning reports for future campaign planning💡 Led brainstorming & ideation processes, rooting creativity in insights to ensure campaigns married breakthrough creativity with KPI-effective💼 Built yearly comms & messaging plans across multiple business units, gaining senior client buy-in and translating this into media plans & hierarchies across channels

New York City

🗣️ Implemented consumer research to reposition FAGE Yogurt and expand associated usage occasions🔬 Led consumer focus groups for TD Bank to uncover unmet needs and launch corresponding offerings🎨 Orchestrated Belvedere Vodka’s brand relaunch in partnership with design, creative, and client teams

Nyc

🧮 Rebuilt Southwest Airline’s audience strategy to brief data-driven campaigns that fueled incremental bookings🔦 Led IKEA’s ongoing cultural, competitive, and consumer insight tracking to inform creative planning cycles📣 Galvanized IBM stakeholders around a brand foundations playbook & launch strategy for a new business unit

Nyc

Bba, Marketing, Film

Top 10% of class; Dean's list

Education record

Activities and Societies: Abroad Student.

Education record