Samantha Perera. Email & Phone Number

Colombo, Wp, Lk

Western Province, Sri Lanka

•Fully responsible for the group consisted of eleven Companies marketing functions, Upliftment and expansion of branch network, supervision, including all aspects of business development, training, operations, human resources, logistics and warehousing, management information systems.•Ensuring new business developments strategies & launch premium business segments by persuading through modern retail channels and malls.•Leading changes and transformation across business areas through C- Level Relationship management and member of the executive committee.•Spearheading JBP with external agencies successfully. Business Plans, Execute marketing strategies, Development initiatives with the external agencies through new product launch management and contract negotiations.•Providing regular updates to the Chairman/Board on marketing activities, assessed performance management structures and implemented corporate communication to improve processes and strengthen the results.•Monitoring sales forecasts and carrying out sales promotions campaigns to achieve revenue goals.•Promoted positive customer experience through day-to-day supervision and management of workshop facility.•Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.•Managed branding campaigns and event marketing initiatives in print, video, web, and social media.•Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.•Redesigned user experience, site functionality and online merchandising to increase sales.•Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.

World Trade Center, Colombo 01

Professional Experience:successfully navigating diverse responsibilities, from consumer electronics retailing to advertising services, home appliances business development, and furniture manufacturing performance management, all while ensuring timely delivery and cost controls.Nature of Business.Consumer Electronics Retailer/Showroom Indoor and Outdoor Furniture Manufacturer•Ensuring new business developments of Consumer Electronic retailing and Advertising Services pursuit through modern retail channel.•Leading changes and transformation across business areas to deliver benefits and align company Indoor Outdoor Advertising Services•Spearheading successful Home appliances business development with a leading supermarket chain (xxxx) and Island wide dealers aligned with company's strategy and core competencies.•Assessed performance management of furniture manufacturing and implemented enhancements to improve sourcing ( BOQ) and strengthen the supplying chain for timely delivery.•Monitoring sales forecasts and projected financial planning for organization to achieve revenue goals.•Evaluating services of outdoor activities with Island wide agents and collaborating to ensure timely delivery, negotiated improvements and Continues Improvements.

Sri Lanka

Professional Experience:This role encompasses a wide range of responsibilities, from high-level strategy to day-to-day operations which comprises, Sales & Marketing Leadership, Supply chain and Manufacturing Oversights, Distribution Management, Promotions and Compliance, Strategic planning and market research

Sri Lanka

Professional Experience:I have been the driving force behind individual dealers, skillfully managing all facets—from business development and marketing to training, operations, and finance. Successfully establishing and overseeing five branches, standardized marketing procedures and implemented strategic objectives. •Fully responsible for the establishment, maintained and expanded branch supervision, including all aspects of business development, marketing, training, operation, finance, human resources, logistics, warehouse, management information systems, etc.•Established and managed the office team and distributor team, standardize marketing procedures and business development processes, implemented marketing objectives; guided and provided training for distributors.•Worked in accordance with the regulation of the company and regional development, cooperated and optimized business policies according to the branches business situation, expanded the distributor network and online users.

New Delhi Area, India- Based In Sri Lanka

Professional Experience:As the Country Business Head of Consumer Electronics, In this role, focused on distribution, building strong relationships with national distributors and modern traders to drive sales. Extended to crisis management, supply chain planning, and rolling forecasting. maintaining legal compliance. Firsthand knowledge of financial processes, credit limits, and market pricing structures. product launches, marketing campaigns, and online business strategies. Notably, also managed manufacturing operations for Samsung refrigerators and washing machines in Sri Lanka.• Maintained key accounts, national distributors and modern retail chains. Designed policies and legal frame work at strategic levels for the functional areas of Samsung Sri Lanka businesses to align with the corporate objectives.• Cooperated closely with multinational entities to develop new products successfully and launched product portfolios for local sales organizations.• Guided Global SCM Planning and rolling forecasting management, Production control and Sales & Inventory for Sri Lanka business.• Prepared the Annual Plan & Budget to the Samsung Head Quarters and top management of the Samsung India Head office.• Evaluated and proposed retail activities in all ATL / BTL, Distributor promotion, Consumer promotions and EMI sales proposals, and handled the ultimate responsibility and generated sales volume by developed credible long-term customer relationships.• Established and Enhanced Sales and Marketing Strategies for Marketing Department and controlled executed budgets in the SAP.• Expertise knowledge in joint market survey, online business strategies, implemented and controlled of market retail pricing & cost structures.• Monitored and Developed territory network as per the potentiality, reviewed store performance,

Sri Lanka.

• Recruited and hired new sales associates by assessing their enthusiasm, persistence, communication, selling, and closing skills.• Inventoried stock and reordered items to maintain the appropriate product levels of LG Electronics & Electrical appliances to showroom network.• Merchandised new items into attractive displays at the office and customer locations.• Monitored the KPI's, activities, training and performance of sales staff to immediately help with problems and maximize revenue.• Developed new accounts skillfully and penetrated new territories by following sales strategy based on in-depth understanding of current market conditions, opportunities, and competitor threats.

Sri Lanka

Consumer Electronics Sales -:Retail Sales, Showroom management and Credit management. Maintained and expanded branch and business development, marketing, training, operation, finance, human resources, logistics, warehouse, management information systems, etc.

Colombo

• Monitored and Developed territory network as per the sales potentiality, reviewed store performance, recognized B2B and Institutional Sales. Maximized B2B performance of Government & Private sector.• Cooperated closely with Island wide regional retailers to develop Singer branded Consumer Electronics products successfully.

Sri Lanka

Sales of Office Automation Products.

Sri Lanka

• Monitored and Developed territory network as per the potentiality, reviewed store performance, recognized and rewarded good staff performance and maximized team performance over 200 Sales outlets on a regular daily, weekly and monthly basis.• Cooperated closely with Island wideregional retailers to develop Philip Consumer Electronics products successfully and launched their product portfolios.

Sri Lanka

• Monitored and Developed Office Automation products sales & services, • Reviewed store performance, recognized B2B and Institutional Sales. Maximized B2B performance of Government & Private sector.• Cooperated closely with Island wide regional retaile.

Master Of Business Administration (M.B.A.), Business Administration And Management, General, Division First

Bachelor Of Business Administration - Bba, Business Administration And Management, Division First

Higher National Diploma In Business Administration, Business Administration And Management, General

Diploma In Business Management, Business Management, General

Gce Ordinary Level And Advance Level- Year 13, Commerce.