Sam Aich Email & Phone Number

Canada

Toronto, Ontario, Canada

- Responsible for developing and executing communications strategies to different stakeholders throughout the FI including Wealth Management, Delivery, Retail, Digital, Marketing, Legal, CSR, People Services and the roll out of the digital bank- Support the ongoing success of Meridian’s internal communications strategy to drive employee engagement with its corporate goals - Act as a strategic advisor to key stakeholders to develop communications strategies that support business goals and drive employee engagement; create engaging editorial content that supports key communication strategies and initiatives; and support executive communication initiatives, which include the design and production of multifaceted marketing communications materials including creative, corporate/brand videos, infographics, scripts etc. - Provide periodic analytics for digital campaigns and turning data into insights that will enhance user experience - Manage third party agencies and vendors including advertising, PR, branding and production

Toronto, Canada

- Help clients meet business objectives by improving their integrated marketing communications strategy- Analyze business situations, ensuring guidance, providing feedback, cultivating client relationships, and making recommendations to improve marketing strategies - Oversee the development of the agency, the assessment of market intelligence, the articulation of strategy and messaging, creative ideation and tactical plans- Participate in annual planning sessions, provide value-added services (client workshops, etc.) and ensure that the account team has the support and resources to deliver beyond client expectations- Extend and strengthen client relationships and build strategic alliances

Riyadh, Saudi Arabia

Key Markets/Operators: Maxis|Malysia, Aircel|India, VIVA|Bahrain, VIVA|Kuwait, Axis|Indonesia, Cyberia|Jordan, Cyberia|Lebanon, CellC|South Africa, Turk Telekom|Turkey, Avea|Turkey- Responsible for planning and execution of strategic communications and operational plans, as well as annual international communications budgets- Orchestrates developing a corporate social responsibility plan of action which includes the Group's proposed strategies and commitments towards the creation of a sustainable future at footprint- Advises and media-trains Chairman, CXOs and spokesperson- Provides strategic communication advice and counsel on all aspects of the telecom industry including investment strategies, mergers and acquisitions, marketing, product and service development, organizational restructuring and governance, technology plans and business development - Handles B2G communications including ministries and regulators- Identifies, selects and manages communications vendors and consultants, including advertising agencies and public relations firms- Responsible for negotiating and signing of the Group’s sponsorships, partnerships and events including, World Economic Forum, Harvard, Arab Alumni Association, Mobile World Congress etc.- Coaches, develops and leads international communications teams

Damascus, Syria

Key Accounts: Samsung, Nissan, MTN, Majid Al Futtaim Properties, The Syria Trust for Development, Palmyra-SODIC, Vestel- Planed strategic business objectives- Charted the blueprint of policies and implemented them for the improvement of the agency- Regulated, modified and implemented changes that were aimed to boost efficiency and garner profits- Led and managed the entry of third mobile operator with the ministry of telecommunications and information- Pitched and won two major accounts in the 1st financial semester- Won the MENA Cristal 2010/2011 for MTN CSR campaign “You Talk,They Hear”- Ensured culture is conducive and promoted positive workenvironment

Beirut, Lebanon

Key Accounts: Paris Gallery, Kellogg’s, Nissan, Al Durra- Started up Shift; a full fledged communications agency- Develop strategic marketing and sales plans to boost profits and efficiency- Established new business contacts, interacted with clients and recruited and trained employees- Inspired employees to think differently and do something innovative to attract clients- Managed financial and physical resources- Formed strategic alliances- Sold the agency for profit after 12 months

Damascus

Key Accounts: Honda, Henkel, Indomie, Delsey, Syria International Islamic Bank- Handled bottom-line improvement, strategy/mission and vision planning, team development, revenue and profit growth- Led client services team responsible for over 38 local/regional brands- Orchestrated compelling, proactive creative strategies that delivered against the brand’s overall growth strategy and brand architecture- Instituted an account planning discipline at the agency as well as account management training- Led creative product “visibility” by externalizing, creating buzz and elevating DDB’s reputation in the community- Worked closely with CCO to project DDB’s activities andaccomplishments in the Levant

Montreal, Canada

- Analyzed customer needs and offered adapted solutions - Met established productivity objectives

Montreal, Canada

- Provided multifaceted technical support- Onsite installation, ghosting and maintenance

Jeddah, Saudi Arabia

Key Accounts: Emaar, Microsoft, Intel, Hilton, LG Electronics, SNAS/DHL, Johnson & Johnson/Ethicon, Jeddah Economic Forum- Led annual plans development and presented plans to client- Proposed and provided strategic media analysis and counsel- Successfully renegotiated the LG account contract for Polaris PR increasing revenue by 30%- Provided superior writing and editing skills on all tasks including news releases, plans, speeches, emails and pitch letters- Handled total financial responsibility for specific set of accounts including forecasting and account profitability

Jeddah, Saudi Arabia

Key Accounts: Microsoft, IBM, Procter & Gamble, Savola Group, Al Baik- Researched, interviewed, wrote and edited news release, speeches, articles, corporate and product backgrounders- Planned and implemented press conferences and seminars- Created and verified daily, weekly and monthly reports- Reviewed strategies for press tours, trade shows and conferences- Developed new business opportunities and participated in new business presentations

Social Media Marketing, Digital Communication And Media/Multimedia

Certificat En Français Langue Seconde, Français Langue Seconde

Diploma, Public Relations Management

Diploma Programme De Francisation, Français Langue Seconde

Bachelor Of Business Administration (Bba), Mis