Sam Al Esai Email & Phone Number

- Led a team of creative strategists, creative directors, and editors through internal, production, and client challenges and escalations with DTC brands and applications such as Brigit, iFit, Found Health, and Upstart- Collaborated with multiple departments to develop company-wide tools, training modules, and processes using Monday, Asana, Notion, Docs, Sheets, and Slides- Secured new clients through presale presentations by highlighting room for improvements, proposing new creative angles, and tailoring new creative strategies to brand goals

- Reshaped the process of the creative department by working with multiple stakeholders to develop new templates, workflows, and relationships between departments- Managed workload and tasks through scrums to delegate and prioritize tasks to the creative operations team- Highlighted key and potential workflow inefficiencies by conducting interviews within and outside of the department, reducing overtime hours by half

- Led a team of creative strategists, creative directors, and editors through internal, production, and client challenges and escalations with DTC brands such as Gainful, Wild Alaskan Company, Tovala, and Cerebral- Collaborated with multiple departments to develop company-wide tools, training modules, and processes using Monday, Asana, Notion, Docs, Sheets, and Slides

- Analyzed Meta and TikTok analytics to make data-driven creative decisions influence client KPIs with a deep focus on thumbstop, CPAs, and CTRs for accounts spending $1MM+ per month across platforms- Pitched net-new concepts and iterations for Meta, TikTok, and YouTube on bi-weekly basis to clients such as Wild Alaskan Company, NordicTrack, Real Truck, and Gainful - Developed and managed end-to-end production of assets and deliverables across multiple departments using briefs, shotlists, and scripts

- Analyzed Meta and TikTok analytics to make data-driven creative decisions influence client KPIs with a deep focus on thumbstop, CPAs, and CTRs for accounts spending $1MM+ per month across platforms- Pitched net-new concepts and iterations for Meta, TikTok, and YouTube on bi-weekly basis to clients such as Wild Alaskan Company, Truck Hero, and Brex- Developed and managed end-to-end production of assets and deliverables across multiple departments using briefs, shotlists, and scripts

Toronto, Canada

- Developed customized internal and external videos for clients by deconstructing project briefs and requirements, workshopping client ideas, encouraging creativity, and leading collaborative meetings- Allocated $20,000 average budgets into gear rentals, location rentals, and hiring contractors by creating detailed breakdowns and managing expenses - Directed pre-production, production, and post-production teams of up to 12 members through strict timelines by assigning clear deadlines and providing consistent follow-up

Oakville, Ontario

- Led a YouTube children's interview series between an adult host and four 8-14 year old film reviewers in a multi-cam shooting format, averaging 1,200 views per episode- Wrote engaging and comedic intro and outro sketches, increasing average view duration by 3 minutes based on YouTube and Facebook analytics- Delivered 10-15 minute long videos in 48 hours by utilizing multi-cam editing workflows and prioritizing tasks

Toronto, Canada

- Redesigned approach to live-theatre marketing by producing show-specific cinematic trailers for social media, increasing ad viewership by 2000+ views and 40+ shares based on Facebook Analytics- Built engaging video concepts in collaboration with show producers by prioritizing tone and visual style in congruence with show- Participated in company meetings to create social media release strategies to maximize viewership and adhere to season timelines