Sam has over two decades in years of experience in the research industry and serves as Behaviorally’s Chief Digital Officer. He is responsible for ensuring that the Company is efficiently organized, aligned with the firm’s behavioral framework, and that digital and physical operations support the overall business objectives consistent with the company vision. Previously, he held the role of Chief Operating Officer at PRS IN VIVO globally after leading the Quantitative Research Team in the Americas for eight years. He started his career as Research Director at PRS IN VIVO’s predecessor, Perception Research Services. His experience includes managing major client accounts, providing strategic direction on research methodology, project implementation/execution and interpretation of results.