Sam Allen Email & Phone Number

Wellington, Nz

Wellington, New Zealand

Wellington, Wellington Region, New Zealand

Wellington, Wellington Region, New Zealand

Wellington & Wairarapa, New Zealand

• Relaunched the Tuatara brand with new packaging, products and brand purpose, which turned an annual 16% decline into 41% growth• Was the product owner and developed the product portfolio strategy, including pricing, range architecture and approach to distribution• Introduced a digital led media and content strategy with strong engagement and reach results• Increased overall profitability of the Tuatara brand • Managed a diverse range of stakeholders on the brand transformation and integration journey• 2020 Finalist in TVNZ Marketing Awards – Brand Transformation

Wellington, New Zealand

• Integrated the Tuatara Brewery into the Heineken Marketing framework • Changed internal processes to align with HEINEKEN methodology, including our approach to reporting, new product development and insights

Kuala Lumpur, Malaysia

• Using Developed new local brand insight• Managed business cases for significant investment in Supply Chain projects • Exceeded all commercial objectives, including distribution increases and profitability • Developed category strategy for the low/no alcohol category • Management of credentials and sponsorship campaigns (F1, UCL), with increases across all key measures and a focus on digital content/media

New York, New York, United States

• Managing the relaunch of Tiger, including the introduction of local activations and media• Maintaining Tiger’s double digit growth in an unpredictable and disruptive market• Creating a channel distribution strategy, including gaining distribution with key retail partners. • Led the transition from the current importer to HEINEKEN USA• 2017 Bronze at Cannes for Tiger Trading Co. activation

Auckland, New Zealand

• Worked with the Global team to develop the Tiger insight for Western markets and the production of film and print assets. • Relaunched the brand in NZ • Increased profitability of Tiger, Desperados and Sol by reducing costs in the P&L. • Developed strategy to extend DB Breweries on premise footprint into Modern Premium outlets with has resulted in incremental growth

Auckland, New Zealand

Auckland

• Preparing and implementing marketing strategies and plans• Booking and scheduling all marketing media• Developing marketing collateral • Managing website, TXT, email and social media content • Managing four key brands and the application of sponsors brand guidelines • Project managing the 2010/2011 Membership campaign• Dealing with a range of suppliers to meet marketing demands• Working with sponsors to leverage their brand

• Preparing and implementing marketing plans• Measuring, analysing and communicating results of marketing campaigns• Complete market research and work with Product Development to implement new ideas• Communicate and develop tools to enable customer facing staff to understand and sell products and services. • Developing concepts and copy for campaign collateral

• Maintaining the relationships with internal customers and external vendors • Supervising the complete production process of projects• Project managing the development and launch of new products• Presenting new concepts to internal teams • Negotiating outcomes with vendors • Keeping open and regular communication between all parties involved in a project

• Marketing project planning and management. Includes managing marketing projects that involve, Direct Marketing campaigns, events, campaign plans, brand development, product management and website development• Building relationships with suppliers on behalf of client• Developing project plans including timelines, budgets and outsourcing.• Managing tasks and resources to complete projects within timeframe• Maintain costs of projects and ensuring projects run to budget• Management of project suppliers, including printers and designers• Dealing with clients regarding their project requirements, quoting on these requirements and delivering on them• Developing client proposals and marketing plans

• Liaise with Brookers teams & external suppliers over prices and requirements of production.• Building ongoing supplier relationships• Maintain Logistics inventory system • Negotiating, planning and implementing the most cost effective and high quality purchases of books, looseleaf text, CD Media, packaging, thumb tabs, binders, marketing material, mailings and printed stationary• Scheduling direct mail or mail processing jobs, through Mailhouses• Assist internal customers on any aspect of print and distribution• Negotiating with suppliers over the price and turnaround time of jobs• Completing month end spend analysis• Seek new suppliers and evaluate their services, performance and price