Sam Allen Email and Phone Number
Sam Allen work email
- Valid
Sam Allen personal email
Highly skilled and savvy Marketing Manager with specialist expertise in brand growth and extensive experience using insights to bring products and commercial concepts to market. I love working with people and use my ability to connect and have fun to create winning team environments.• Strategic and creative thinker, with the ability to lead and manage multiple priorities across complex programmes and channels of work.• Track record of successful development and delivery of brand strategy and campaign activity to connect insights, brand and organisational strategy.• Strong business acumen with experience in commercial management, and business retention and development.• Expertise managing and coaching teams, while working closely with Key Account Managers, agencies and stakeholders to ensure effective implementation of marketing, communications and events.• Extensive experience working in, and quickly adapting to changing, challenging and complex situations.
Tourism New Zealand
View- Website:
- tourismnewzealand.com
- Employees:
- 293
-
Global Manager, Industry And Product MarketingTourism New ZealandWellington, Nz
-
Global Manager, Industry & Product MarketingTourism New Zealand Jul 2024 - PresentWellington, New Zealand
-
Head Of Industry PartnershipsTourism New Zealand Dec 2023 - Aug 2024Wellington, Wellington Region, New Zealand
-
Marketing Manager - Business EventsTourism New Zealand Mar 2021 - Jan 2024Wellington, Wellington Region, New Zealand
-
Marketing ManagerTuatara Brewery Jun 2018 - Dec 2020Wellington & Wairarapa, New Zealand• Relaunched the Tuatara brand with new packaging, products and brand purpose, which turned an annual 16% decline into 41% growth• Was the product owner and developed the product portfolio strategy, including pricing, range architecture and approach to distribution• Introduced a digital led media and content strategy with strong engagement and reach results• Increased overall profitability of the Tuatara brand • Managed a diverse range of stakeholders on the brand transformation and integration journey• 2020 Finalist in TVNZ Marketing Awards – Brand Transformation -
Marketing Manager, Special ProjectsDb Breweries Nov 2017 - May 2018Wellington, New Zealand• Integrated the Tuatara Brewery into the Heineken Marketing framework • Changed internal processes to align with HEINEKEN methodology, including our approach to reporting, new product development and insights -
Senior Brand Manager, HeinekenHeineken Malaysia Berhard Jan 2017 - Nov 2017Kuala Lumpur, Malaysia• Using Developed new local brand insight• Managed business cases for significant investment in Supply Chain projects • Exceeded all commercial objectives, including distribution increases and profitability • Developed category strategy for the low/no alcohol category • Management of credentials and sponsorship campaigns (F1, UCL), with increases across all key measures and a focus on digital content/media
-
Marketing ManagerTiger Beer Usa Apr 2016 - Dec 2016New York, New York, United States• Managing the relaunch of Tiger, including the introduction of local activations and media• Maintaining Tiger’s double digit growth in an unpredictable and disruptive market• Creating a channel distribution strategy, including gaining distribution with key retail partners. • Led the transition from the current importer to HEINEKEN USA• 2017 Bronze at Cannes for Tiger Trading Co. activation -
Marketing Manager - International PremiumDb Breweries Jun 2015 - Mar 2016Auckland, New Zealand• Worked with the Global team to develop the Tiger insight for Western markets and the production of film and print assets. • Relaunched the brand in NZ • Increased profitability of Tiger, Desperados and Sol by reducing costs in the P&L. • Developed strategy to extend DB Breweries on premise footprint into Modern Premium outlets with has resulted in incremental growth
-
Brand Manager - International BrandsDb Breweries May 2014 - Jun 2015Auckland, New Zealand
-
Monteith'S Brand ManagerDb Breweries Sep 2012 - Apr 2014Auckland
-
Commercial ExecutiveNew Zealand Rugby Union Apr 2011 - Oct 2012 -
Marketing ExecutiveWellington Rugby Ltd / Hurricanes May 2009 - May 2011• Preparing and implementing marketing strategies and plans• Booking and scheduling all marketing media• Developing marketing collateral • Managing website, TXT, email and social media content • Managing four key brands and the application of sponsors brand guidelines • Project managing the 2010/2011 Membership campaign• Dealing with a range of suppliers to meet marketing demands• Working with sponsors to leverage their brand
-
Promotions ManagerThomson Reuters Jul 2008 - Dec 2008• Preparing and implementing marketing plans• Measuring, analysing and communicating results of marketing campaigns• Complete market research and work with Product Development to implement new ideas• Communicate and develop tools to enable customer facing staff to understand and sell products and services. • Developing concepts and copy for campaign collateral -
Production ControllerSweet & Maxwell Jul 2007 - Jun 2008• Maintaining the relationships with internal customers and external vendors • Supervising the complete production process of projects• Project managing the development and launch of new products• Presenting new concepts to internal teams • Negotiating outcomes with vendors • Keeping open and regular communication between all parties involved in a project
-
Marketing Co-OrdinatorChilli Marketing Dec 2005 - Jun 2006• Marketing project planning and management. Includes managing marketing projects that involve, Direct Marketing campaigns, events, campaign plans, brand development, product management and website development• Building relationships with suppliers on behalf of client• Developing project plans including timelines, budgets and outsourcing.• Managing tasks and resources to complete projects within timeframe• Maintain costs of projects and ensuring projects run to budget• Management of project suppliers, including printers and designers• Dealing with clients regarding their project requirements, quoting on these requirements and delivering on them• Developing client proposals and marketing plans -
Logistics Co-OrdinatorBrookers (Thomson Reuters) Oct 2001 - Feb 2005• Liaise with Brookers teams & external suppliers over prices and requirements of production.• Building ongoing supplier relationships• Maintain Logistics inventory system • Negotiating, planning and implementing the most cost effective and high quality purchases of books, looseleaf text, CD Media, packaging, thumb tabs, binders, marketing material, mailings and printed stationary• Scheduling direct mail or mail processing jobs, through Mailhouses• Assist internal customers on any aspect of print and distribution• Negotiating with suppliers over the price and turnaround time of jobs• Completing month end spend analysis• Seek new suppliers and evaluate their services, performance and price
Sam Allen Skills
Sam Allen Education Details
-
Marketing
Frequently Asked Questions about Sam Allen
What company does Sam Allen work for?
Sam Allen works for Tourism New Zealand
What is Sam Allen's role at the current company?
Sam Allen's current role is Global Manager, Industry and Product Marketing.
What is Sam Allen's email address?
Sam Allen's email address is sa****@****u.co.nz
What schools did Sam Allen attend?
Sam Allen attended Victoria University Of Wellington.
What skills is Sam Allen known for?
Sam Allen has skills like Marketing Strategy, Marketing Communications.
Who are Sam Allen's colleagues?
Sam Allen's colleagues are Claudia Tasker, Rachael Shadbolt, Lina Mariaty, Natasha Le Marinel, Sophie Rookes, Vitiya S., Kate Fenton.
Not the Sam Allen you were looking for?
-
Sam Allen
Building Better Tech Enabled Futures Together : 2021 Finalist In Nz Hi-Tech Awards For Best Contribution To Nz Tech SectorLower Hutt5rbnz.govt.nz, credit-suisse.com, defunc.com, rbnz.govt.nz, gmail.com3 +414433XXXXX
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial