An entertaintment company focused on modern solutions to the way people are entertained and consume content and experiences.Lead several verticals including cultural entertainment locations around the world, and a modern network delivering gaming and culture content en masse.A continuation as we look to expand on OS NYC and the Operating System Network.

Project based consultant focused on delivering marketing and strategy solutions to major clients in sports and gaming, including Williams F1, MLS, Activistion Blizzard and Twitch

OS Studios is a marketing agency founded on the principle of community and power of content. A group of award-winning people, a young and dynamically led creative team, experienced and risk-taking professionals. A mission to provide creative and market leading services to brands wanting to take the lead in the expanding world of gaming and esports.Co-founded and led the growth of OS Studios in my role as CEO before it's aquisition by Project Worldwide in March 2021.

Having developed the wider esports strategy for the NBA, my role focuses presently on operationalising the NBA 2K League, the first professional esports league operated by a professional sports league. Core responsibilities include leading our media and content linears, as well as oversight on all digital, social and production. Manage a small but nimble team to deliver the fan facing part of the NBA 2K League, negotiating platform/ media partnerships and populating with world leading content and broadcasts. Also operate as the Executive Producer on all NBA 2K League live broadcasts.

Relocated to the NBA's head office to lead on all negotiations and projects associated with esports and gaming related content. Designed and negotiated the successful launch of the NBA2K League (announced February 2017) and currently focused on the operation of the first professional esports league using a sports video game title. Specific attention to partner identification, sponsor negotiation, content strategy, league marketing and scheduling/ game operations. Simultaneously negotiated the NBA's partnership with Twitch to deliver gaming related content to a new and engaged audience. Current focus on management and programming of the NBA's channel, working with key influencers, NBA Players, stakeholders and potential partners to deliver engaging and authentic content. Utilization of the channel as a means to promote and up-sell our wider gaming business while also attracting a new fan base to the NBA through gaming and lifestyle content.

Managing key licensees in Europe, Middle East and Africa, specialising in gaming and fashion. Complete management of global partnerships for the region including EA, 2K, Mitchell & Ness, New Era and Stance. Oversaw all stages of the partnerships from contract negotiation, through product review, to marketing and sales support. Worked to develop innovative and creative marketing activations to promote NBA consumer products to a casual audience interested in the peripheral elements of the brand. Specific success with content and event based marketing, as well as collaborations with locally relevant brands and talent. Delivered the NBA's first fashion showcase, look book and influencer events; as well as a focus to the NBA Esports' pilot programs run in the region.

Managing local licensee business for Europe, Middle East and Africa including but not limited to categories such as publishing, apparel, back to school and toys. Also grew the NBA's premiums business across the region by over 95% in two years, focusing on event activation and partner integration. Worked on global NBA partnerships including EA and 2K focusing on local grassroots marketing and support.

Elected with a majority over 65% to manage and deliver the sport offering at the University of York, managing a team of 10 part-time officers. Membership included 3000 students and 59 sports clubs. Delivered revenue well above budget in order to create and implement a new branding strategy as well as deliver Europe's largest inter-university competition. Maintained existing sponsorship, marketing and commercial contracts in order to focus on a new 5-year strategy targeting elite-athlete acquisition and securing £170k of funding to drive sports participation.