Enterprise Sales Director Iii
Little Rock, Ar, Us
Hired to combine strategic leadership with emotional intelligence and relationship-building to build and lead team of 6 at IT managed services provider. Facilitated culture of accountability, empowerment, and collaboration. Focused efforts on building Minneapolis market in coordination with marketing and events departments. Executed strategic recruiting, hiring, training, and mentoring to source high-performing, credible team members to build brand recognition. Managed funnel, sales forecasting, strategic planning, and go-to-market plans. Defined and implemented policies, procedures, sales infrastructure, and best practices. Partnered with marketing to craft email marketing campaign that became top campaign for entire company; conducted A/B testing to determine top-performing campaign across 4,000 sellers in 3 months. Collaborated with top industry CIOs to create monthly webinars with 1,000+ attendees to provide thought leadership on trending topics, such as cybersecurity and AI. Piloted multi-region sales tool with head of marketing that grew daily outbound calls by 4X; spearheaded project, created strategic plan, and tracked results to understand baseline and quantifiable results. Improved quota attainment from less than 20% to 100% in 6 months with effective staffing, strategic requirement, sales infrastructure, and departmental development. Achieved 123% conversion rate on $100K goal in 4 months after strategizing how to retain unstable recurring revenue. Planned and led company’s first booth event at Target Center with hundreds IT professionals in attendance that generated $225K in new monthly revenue the next day; oversaw branding, booth design, and customer interaction strategy, earning positive feedback from the market and enhancing overall brand recognition in industry.
