Sam B. Email & Phone Number

Hong Kong

London, England, United Kingdom

- Writes original content to drive traffic from SERPs for a number of websites and brands.- Updates and optimises existing content to ensure SEO. - Assisted team in summer 2020 to complete content migration project, migrating and optimising over 500 articles on a rolling freelance basis.

Hong Kong

Hong Kong Sar

- Promoted to full-time role after successfully "Acting up" for two months. Key achievements:- Project managed content migration and strategy for new website launch in Hong Kong, leading editors in Singapore, Malaysia, Taiwan and the Philippines. Achieved a successful website migration and launch of TatlerAsia.com. - Project managed the launch of the new traditional Chinese language function on the site, managing two translators and writers and defining future content strategy.- Worked with editorial teams to define and develop new digital first content franchises across key content verticals. - Delivered social media best practice training and Google Analytics training for staff.- Project managed content launch of Asia's Most Influential launch in Hong Kong.- Project managed website and live social media coverage of the 2021 Tatler Ball.- Worked with regional team to write and launch the Best of Tatler weekly written newsletter.

Hong Kong, Hong Kong Sar

- Took on additional management of Tatler Hong Kong website and digital content function, including managing a team of 5 writers and a social media editor. - Project managed content pre-migration for new Tatler Asia website, working with teams across the region to prepare content, do UAT testing, and establish new content verticals and editorial best practices.

Hong Kong Sar

- Managed social media strategy for Tatler Asia across all five regions (Hong Kong, Singapore, Taiwan, Malaysia and the Philippines)- Implemented visual best practice for Tatler Asia social media accounts.- Managed editorial and commercial social media posting for Tatler Hong Kong and Tatler Dining on Instagram, Facebook, Twitter and LinkedIn.

Hong Kong

Manages the marketing function for Sassy Media Group (a consumer lifestyle media company) in Hong Kong focusing on brand awareness, digital best practice for all business functions & marketing activations for Sassy Hong Kong & Sassy Mama Hong Kong. Manages all paid social media campaigns (Facebook & Instagram) for owned channels and paid client campaigns. Key tasks and achievements:- Developed paid social media strategy for consumer marketing and paid clients, successfully reducing CPCs on Facebook & Instagram.- Implemented a new SEO strategy for both brands, managing staff training, evergreen strategy and implementing keyword tool planning. - Planned and managed May 2019 Spring Mama Marketplace event - small business marketplace event. Acted as event manager on the day.- Planned and managed marketing for the launch of Sassy Hong Kong’s first podcast, resulting in over 20,000 listens in the first six months. - Planned and executed key 2019 marketing campaigns - Sassy Hong Kong & Sassy Mama Best of Hong Kong Reader Awards. Worked with Art Director to plan the campaign and creative direction, managed the B2B & B2C Marketing strategy. - Lead liaison with the technical agency, ensuring that issues that affect SEO and user experience are reported & fixed by developers.- Developed and rolled out new consumer analytics reporting structure for web, email and social media channels as part of developing a data-driven business approach.- Developed and presented training for the entire business on Google Analytics and data interpretation, email marketing, Facebook and Instagram ads and best practice.- Planned and marketed consumer events - including Sassy X Lillet: Girl’s Night Out, a drinks event for young professionals, commissioned by Pernod Ricard to promote their flagship drinks brand to a Hong Kong audience.

London, United Kingdom

Managed the digital content strategy for Pan Macmillan (an international book publisher based in London), focusing on growing engaged audiences for websites, email and social media, and increasing conversion using data-driven content strategies and optimisation.Key Tasks- Managed the day to day running and content output of www.panmacmillan.com. - Developed a new SEO content strategy for the site resulting in YoY growth in organic search traffic by 120% (May ‘17- May’18).-Managed email marketing programme, including A-B testing strategy, improving open rates and conversion in line with KPIs. -Managed website using CMS, generating, optimising and updating quality written content to tap into consumer search and social media trends, ensuring all content was optimised for mobile.-Used Google Analytics data to refine and improve the content strategy and adopt a more streamlined approach to content production. -Worked with Social Media Manager to plan and create social media content to support digital objectives, and grow engaged audiences.-Worked with key stakeholders to share digital insights with the wider business, allowing for greater understanding of user behaviour to refine product and marketing approach. -Developed and managed a content team of Content Marketing Executive and Email Marketing Manager.-Managed multiple creative freelancers, including copywriters, videographers and photographers. -Managed digital marketing and content marketing budgets.-Worked with Web Operations Director to plan website development strategy to improve user experience, using A-B testing and UX insight tools including WhatUsersDo and HotJar.

London, United Kingdom

Managed Pan Macmillan’s consumer website and email marketing programme, developing a content strategy to increase traffic and conversion and to support key business priorities. Key tasks: - Managed content strategy for www.panmacmillan.com, with full editorial responsibility for planning, commissioning and writing content. - Used SEO best practice to write content for a range of B2C and B2B audiences, increasing traffic across key website verticals.- Commissioned and proofread content from authors and freelancers, ensuring all content was on brand and adhered to brand guidelines. - Managed consumer email programme, ensuring content was targeted, mobile-first and that full data compliance was adhered to.- Created audience led content to promote books on social media channels, including Facebook, Twitter and Instagram.- Managed Digital Marketing Executive.- Promoted to a senior position eight months after joining the company.

London, United Kingdom

Managed best practice and strategy for social media and digital marketing activity for Little, Brown Book Group’s consumer channels. Supported marketing team on digital strategy for book marketing campaigns. Key Achievements - Developed and implemented Virago Press’ digital and social content strategy, increasing activity and engagement across Facebook, Twitter and Instagram. Increased website views by 40% YoY and increased Instagram followers from 450 to 2500 in 11 months organically, while maintaining 5-10% post engagement. -Developed relationships with key book influencers to increase Virago brand profile and engagement with key social media communities. - Developed Atom Books’ website and digital presence, successfully engaging the community and increasing engagement for book campaigns.- Developed social media and email marketing best practice guidelines, training 40 staff members on social media best practice and management from across all departments.- Developed reporting guidelines for social media and websites for use across Marketing team.- CRM migration project management: Designed and developed a range of mobile first, responsive templates for brands and authors using ESP, undertaking UAT testing for all team software. - Project managed website migration project, streamlining consumer website portfolio and managing developers and author/ agent communications.

London, United Kingdom

Supported all consumer marketing activity for Penguin Books UK brands including the Penguin website, social media channels, email and branded campaigns. Managed the Penguin Blog and logistics for the Penguin UK Newsletter, Think Smarter, Penguinspiration and the Dead Good Email newsletters. Key campaigns:- Penguin Christmas 2014- Secret Santa- Ladybird by Design- coverage of Ladybird's 100th anniversary on Penguin Digital Channels.- Supported on logistics and Penguin Blog's coverage of 'Summer of Penguin'- a month-long content campaign in partnership with TfL and Virgin Media to celebrate the 80th anniversary of Penguin Books.-Created concept for Penguin Valentine's social activity- #BookLove- working with a tattoo artist and in-house designer to create branded social media graphics. Other responsibilities:- Manages Penguin blog- scheduling, commissioning and creating content. - Manages logistics of Penguin monthly email newsletter, Penguinspiration newsletter, Think Smarter monthly newsletter and Dead Good newsletter.

London, United Kingdom

Manages and delivers promotion and growth strategy for a range of consumer and B2B magazines, events and online brands, including Digital Camera, Generate conference, and Creative Bloq. Uses a range of digital and traditional channels for activity and reporting, and manage performance vs activity closely throughout campaigns.

Bath, United Kingdom

Managed print and digital campaigns for brand launches across a range of digital and traditional platforms. Managed promotional solutions, budgets and schedules for craft and photography brands including Mollie Makes, Simply Knitting and N-Photo. Managed logistics of brands and sales presence at both consumer and media events, and contra partnerships.

Bath, United Kingdom

Managed promotional solutions for seven craft magazine brands. Achieved promotional activity within budget across thirteen issues and to high standard, always looking for ways to streamline and make the process more cost effective. Liaised with commercial buyer and International and UK suppliers over cost, quality control and immigration laws. Introduced bulk purchasing process for retail exclusive gifts to save on costs and staff time.

Bristol, United Kingdom

Created property reports for lettings department using internal systems as part of annual audit process. Worked to strict deadline.

Independently planned and implemented archiving project for social history collection.

Pgce, Primary Teaching

QTS (PGCE) Primary Education 5-11

Ba (Hons), History, 2: 1

Dissertation: British Women's Magazines, Clothing and Fashion 1939-1947

A Levels, History, English, Philosophy, A, B, B.

in History (A) English (B) Philosophy (B); in Government and Politics (A), Geography (B) Critical Thinking (C).

Gcse'S, 12 A*-C

12 A*-C Grades incl: Maths, English, Double Science, French, ICT.