* Responsible for defining and delivering Cart’s brand to drive awareness, market penetration, and client acquisition* Manage all marketing channels to be used as strategic vehicles for brand and content delivery* Own the strategy, creation, delivery and analysis of marketing content and campaigns targeted at established DTC brands* Research and analyze our business, ideal client, and competitors to recommend channel, budget, and targeting strategies* Spearhead the strategic and tactical execution of digital marketing campaigns, including design and implementation of tests, tracking, results from reporting, analysis, and recommendations

* Develop Creative, Strategy, Communications, Productions and Analytics for our brand * Develop Inbound Marketing approach for lead generation via SEO and gated content to take consumers from TOFU to BOFU Manage backlink building process via home-grown list of 450 sources * Direct all creative and content for any and all advertising efforts * Manage and maintain website database and social media to attract new consumers and define algorithms to generate new lead flows

* Worked with Global Brands on Digital and Traditional strategy (Frisch's, Watch Gang, OTR) * Managed and Designed multi-million dollar T-shirt business for NBC primetime television host * Create branding and imaging for fitness and health care industries * SWOT Analysis, Voice of Consumer and Opportunity strategy  Managed SEO, backlink-building and digital strategy for 5 Seasons Sports Clubs (6 locations)

* Drive awareness for and interest in Sheakley products and services * Lead targeting strategy to ensure we’re sending the most relevant message to segments within our prospects and clients *Develop key marketing messages for various promotional content develop marketing plans for key corporate partnerships and manage execution  Oversee product launches to ensure maximum impact and awareness * Gather and share competitive intelligence by researching, analyzing and communicating key insights related to specific competitors or market trends

* Project manage entire sales and marketing plans, including 7 different agencies * Work with Big Box stores on integrated marketing plan including geo-targeting, geo-fencing, Google ad words and SEO digital strategy * Manage Social Media team and create dynamic content with aggressive growth strategy * Management of marketing budget (2 million dollars) * Create and manage timelines for collaborative departments * Create plans to connect the brand to its key stakeholders and distributing partners

* Create and manage project timelines and manage agencies/personal fulfillment * Project manage all brand campaigns through multi-department collaboration * Management of social media and digital strategy (geo-targeting and SEO) * Establish and manage marketing budgets (3 million dollars) * Manage and organize trade and consumer shows

* Collaborate with Product Development and Sales teams to develop and deploy future product lines for the Rocky Brand (Includes market research, S.W.O.T analysis’s and voice of consumer research) * Manage creative team on any/all projects to create the emotional connection between consumers and our product * Manage Digital team and research emerging trends with SEO and geo-marketing per product * Project manage product lifecycle timeline and all collateral within each campaign