Sam Baker is a results orientated, dynamic strategic marketer with over 7 years of experience across Financial Services, Travel and Telecommunication sectors. She also has experience working in e-commerce environments.Sam relishes the opportunity to identify and solve business challenges and has a proven track record of developing and delivering insight driven marketing strategies that have real commercial impact.Sam is a through the line communications specialist, with extensive experience in direct channel marketing including digital media channels. She also knows how to build and leverage a brand's strength to positively impact the bottom line.Sam operates and negotiates successfully with key stakeholders at all levels and enjoys building a great network of strong relationships to help deliver mutually beneficial results.Key Competencies:Data driven customer acquisition, retention and win-back specialistMarketing strategy and planningIntegrated communications planning and deliveryDirect marketing (on and offline)E-commerceBrandSocial