+Provide marketing consulting and business development services including project management, product development, business planning, fundraising, event production, sales, venue scouting, digital marketing strategy, asset development, branding, consumer experience, music programming and more.Interface with owners, agencies and in-house marketing teams.+Help clients connect strategy with local authenticity and relevance in the Miami market and beyond.+Clients include F1, Balmain, LiveNation, (RED), SCOPE Art, XBTO, Marriott, Property Marketing Group (PMG), FTX, NeueHouse, Fotografiska, PhotoPhlo, Exoceuticals, Bey_Bey, Mass Appeal, Casablanca, The Webster, Sona. CreateSafe, NFTNow, Showfields, RetroMarine, Ralph Lauren, Triller, The Block Media, AEX Lab Studios, Black Dove, Soundstage.fm, Kilgore Culinary, Chido, Dosist, Miami Swim Week, Nu Deco Ensemble, Seth Troxler, The Art Plug, @yesjulz, and more.

+Develop and implement strategy, supporting commitments of $25MM+Review and advise on marketing position of portfolio companies.+Created ongoing, global panel series discussing the medical, legal, social and business dynamics of the future of mental health; 6,000+ attendees and 100 expert participants.

+Business development, product/market fit, negotiation, concept development, and fundraising. Creative directed design and brand development, assembled team, and oversaw execution and opening. +Currently lead all marketing.

-Member of leadership team for Miami's 21st century genre bending chamber orchestra and music educational platform. -Executive Board 2023-2024-Chair of Marketing committee 2022-2024-In 2023, became #1 Instagram's most followed culture institution in Miami and #2 most followed orchestral organization in United States

+Redeveloped marketing strategy for brand's position in music, art, dance and fashion with a focus on winning entry point and hard to reach consumers. +Oversaw highest sales business unit globally across 11 states (Texas to North Carolina to Florida)+Lead 360 interdepartmental campaigns integrating OOH, BTL, media, influencers marketing, on and off premise marketing, partnerships, merchandising, and large scale events across key markets throughout the Southern US+Brought first multi-million dollar music flagship program to Atlanta +Created first Red Bull BC One Camp in US, expanding the multi day program to highlight female dancers and competitions, LGBTQ dance styles and collectives, and cultural education.+Lead most successful Red Bull Radio campaign globally, including the development of a global music show+Lead highest impact campaign in culture marketing in 2018, went on to become an international initiative+Lead first integrated "custom can" music campaign in US (FRKO Atlanta can)+Expanded Red Bull Sound Select to new markets and larger, multi-day events+Lead artist educational initiative RBMA Bass Camp at Bonnaroo Music Festival for 5 years, including artist selection, lecture series, concert series, brand partnerships, camp design, and festival integration. +Responsible for multiple national and global best practices for culture marketing+part of leadership team awarded "Bull of the Year" for best country team globally for Red Bull International.

+Marketing Manager for Culture in the South East Business Unit, consisting of 7 states+Rebuilt the culture marketing team across event marketing, artist & influencer marketing, art marketing, communications & PR. Built team structure and processes for a multi-state and interdepartmental team of marketing professionals+Launched national Red Bull Sound Select program in 5 markets, executing monthly music showcases with top curators, rising talent, national headliners and locally created creative merchandise. Featured ver 100 shows with customized campaigns, 400 musicians, and 350,000 attendees.+Redeveloped national Red Bull Music Academy application ambassador program, empowering local music scene insiders to educate high potential applicants and facilitate submission. Lead to successful selection of multiple candidates to each global academy in Japan, Paris, Montreal, and Berlin.+Produced National BC One Final, the #1 breakdance event in the United States, selling out all events with over 3000 attendees and 35K+ live stream views.+Oversaw all culture marketing campaigns including ATL & BTL advertising, creative, programming, content creation, digital marketing and communication+Led cross-marketing teams and campaigns, managed internal and external stakeholders, produced alignment and value across the organization

+Created and lead Miami based creative agency to produce and promote discerning counter culture via new media, events, and lifestyle alongside leading brands. Also a hub for artist management, record label, fashion collaboration and more.+created Basel Castle, a vanguard music and art fair which helped bring Art Basel events to Wynwood.+developed projects and campaigns for LiveNation, Miami Marketing Group (MMG/GROOT), The Fontainebleau, Jose Cuervo, Red Stripe, Red Bull, Pabst Blue Ribbon, The Opium Group, Aqua Art Fair, and more.

Ambassador and brand strategist for Jose Cuervo's ultra premium Reserva De La Familia tequilas, developing ways to introduce this premium product to new consumers in Miami through lifestyle activations. Developed music and art integrations as well as tastings and custom experiences to bring the brand to life.

+Developed and managed grassroots campaign execution for the leading tastemaker marketing agency +Named by Time Magazine among “Most Influential” in 2003 +Contributed content for zeitgeist music and culture magazine The Fader. +Began with a college internship at their HQ in NYC learning about campaign development, on-site execution, brand activation, partnerships and culture marketing strategy.

Oversaw development of all creative for Miami Beach nightclub including brand, interior design, promotion, marketing, and music programming. Named one of most influential venues in the crossover of downtown and South Beach subcultures in 2008.

Relaunched Miami Beach nightlife institution, including staffing, promotions, and music direction.