Sam is a writer-based Creative Director who has worked in some of the world's biggest agencies, including Clemenger BBDO and McCann Erickson, winning many awards at the world's most coveted shows (including a Silver Lion at Cannes Advertising Festival, and Best of Show at AFA Effectiveness Awards). Ranked by Campaign Brief in the Top 5 female creatives in Australasia, she left the big agency world to join her brother and father to start their own agency, Traffic in 2004. Having achieved great success in their independent careers, the aim was to deliver a best of breed agency with family values.Career highlights include:Creating the first Telstra Share Offer campaign (It's for you) which was an outstanding success - the creative idea was repeated for T2Creating the successful pro-bono TVC for the Deaf Blind Care Association Creating the internationally awarded Twisties TV campaign for Smiths Snackfood Company, plus award winning ads for DoritosTransforming the brand Goodyear Autocare, from store to advertising, to be more female friendly - ranked in the Top 5 best franchisesLead the team which transformed Teachers Credit Union into Teachers Mutual Bank with a through the line campaign that blitzed the 'Big 4' and achieved their best results everDelivering a new campaign for AMGA that saw a 26% increase in mushroom salesCreating successful campaigns for big brands, including Pepsi, Coca-Cola, Goodyear, Uncle Toby's, Ingham Chicken, Rice Growers, The Age, Myer, Kmart, Just Jeans, Jacqui E, Air New Zealand, Cathay Pacific, Lend Lease, Macquarie Bank, and many more.Despite 25 years in the industry, Sam still believes in being hands on with every client (she still works on every brief). She loves to foster great relationships with clients, invest the time to mentor rising stars, create campaigns that deliver ROI (not just awards), give back (pro-bono clients include WSPA, Mirabel Foundation) and most importantly, have fun.