Sam Bell, the CEO of A W Bell, is the third generation of his family to spearhead the company. He was heavily involved in the business from an early age learning the basic concepts of investment casting, sand casting and production machining before proceeding to university. Sam completed his bachelor's degree in mechanical engineering and business administration with a major in business management from Swinburne University of Technology. After university Sam moved to Milwaukee, Wisconsin where he undertook a 12 month graduate program with Wisconsin Precision Casting Corporation. Since returning to Australia and A W Bell Sam has held the roles of production manager and process improvement manager at the company before stepping into the CEO position in 2014. Sam, in partnership with Dr Roger Lumley, has played a key role in developing A W Bells Aluminium Billet Equivalent casting process and was a recipient of the Australian Industry Research Group medal in 2015 for the commercialisation on the process. Sam, like his predecessors, is passionate about industry innovation and collaboration.