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A driven and passionate executive leader with an excellent track record delivering world leading products and teams. Previously Global Product Development Director at Dyson and CTO at Pure Electric, now providing senior consultancy to companies wishing to deliver products that they can be proud of through 52 Degrees North.Current Projects:• Fish Friendly Hydro• EAV Solutions – Director of Engineering• Supersmith • Ampersand Energy• Mo & Marine -Board Advisor / CTOCompleted Projects:• Hero Motors (HMC HIVE)• Koko NetworksPreviously at Dyson owned the delivery of Dyson product portfolios including the Haircare Range, Fans and Purifiers, Hand Driers, Lights and Corded Vacuum Cleaners. Accountable for not only design but also business strategy, manufacture, commercial assets, customer support and quality. Managed the Dyson Research Department owning both internal and university research.At Pure Electric build the engineering team and processes from ground up. Delivered innovative, award winning, mass premium new e-scooters and ebikes to market. www.pureelectric.com/pages/discover-pure-advance. Has created and lead teams from conception to large highly efficient international departments in The UK, China, Singapore, Malaysia and the Philippines. Has lead manufacturing strategy and delivery of multiple products, having lived both in China and Malaysia. A solid technical background in mechanical engineering for research, design and manufacture.
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Founder And Director52 Degrees NorthHighclere, Gb
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Director Of Engineering, Board MemberEav Mar 2024 - PresentBanbury, England, GbDeveloping the next generation of small zero emission vehicles -
Founder And Director52 Degrees North Oct 2023 - PresentDeveloping physical products that stand out from the mass of commodity items that surround us is difficult. Creating and developing innovative ideas takes both time and inspiration yet there are paths that have been proven to be successful time after time.Once the idea is formed then there are many pitfalls through the development process that need to be avoided to get to manufacture. Cost, quality, performance, industrial design and the right manufacturing partners can all present issues if not considered during development.To maintain the direction and speed teams need to be structured to ensure that all the right skills are available, whether internal or outsourced, and the team must be able to communicate effectively.Sam Bernard has navigated these paths many times over a 25 year career as Global Product Development Director at Dyson where he latterly was responsible for the haircare portfolio; and as CTO at Pure Electric setting up the engineering team and delivering innovative e-scooters to market. He has setup 52 Degrees North in order to provide support to companies who want to make products that they can be proud of.
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Chief Technology OfficerPure Electric Nov 2020 - Oct 2023Bristol, England, GbPure Electric is a fast growing e-scooter company, designing in the UK, manufacturing in China and retailing in France, Spain and Belgium. It's third generation of products, 'Pure Advance', has recently been launched re-inventing the e-scooter concept with safety and usability at their heart.I started the Research, Design and Development team in 2020, building capability in Mechanical Design, Industrial Design, Electronics, Quality, Procurement and Program Management. Manufacturing, Supply Chain and Tooling is performed in China under our supervision through Contract Manufacturers. We have designed three generations of e-scooters which have won acclaim from riders and media reviews for their excellent performance (T3: Best Electric Scooter 2022). The most recent product has a novel format in both its riding format and how it can be folded away when not in use. The emerging micro-mobility category has enormous scope for disruptive technologies to radically enhance the user experience, Pure Electric is one of the few companies being truly innovative in this emerging market. -
Global Category Director/Product Development DirectorDyson Jul 2016 - Nov 2020Singapore, SgDyson is one of the UK’s fastest growing privately owned companies. Employing 14,000 people globally and operating in 82 countries, it is renowned for its devotion to R&D and innovation. I helped the company develop for 17 years from a largely UK based business into one that designs, manufactures and sells internationally.Responsible for the strategy and the delivery of the Dyson product portfolios: Haircare (Supersonic hairdryer, AirWrap styler, Corrale straightener) 2019 - 2020 Environmental Control (Purifiers, fans, heaters, humidifiers) 2017 - 2019 Hand-dryers and Lighting 2016 - 2017 Corded Vacuum Cleaners 2015 - 2016 Key Responsibilities:• Creation, growth and leadership of large (>250) skilled engineering teams in UK, Malaysia and Singapore.• End to end development of products delivering to market launch deadlines with world beating specifications, and demanding product cost.• Creation of category business strategies for presentation to the board.• Responsibility for significant OPEX and CAPEX budgets for product development and manufacture• Accountability for category global sales targets.• Accountability for product quality, affected through continuous improvement post start of production.• Coordination with manufacturing and logistics to ensure product supply met market demand.Key achievements:• Delivered multiple complex products per year to market including: Corrale cordless hair straightener, connected heater purifiers and purifier fans including new format PureCoolMe, CuBeam and Lightcycle lights, Big Ball cylinder vacuum cleaner and many evolution products.• Creation of new personal lighting category, incorporating Jake Dyson Lighting into Dyson.• Concurrently replaced entire EU vacuum cleaner range to comply with new energy label regulations. -
Head Of ResearchDyson Apr 2012 - Jul 2015Singapore, SgLead the development of technologies which are at the heart of all Dyson products, from concept through to proof of performance in a product package. Innovations delivered in the fields of fluid dynamics (high and low pressure flow), acoustics, mechanical engineering, thermodynamics (heating & cooling), chemistry and product mechanistics.• Leadership of over 100 scientists and engineers over multiple disciplines• Responsible for multi-million pound research collaborations with 30 academic institutions• Implemented TRL milestone process, sharepoint file management, and the use of principle engineers.
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Head Of Commercial Product DevelopmentDyson Jan 2011 - Sep 2012Singapore, SgResponsible for the development of the second generation of Dyson airblades, including the airblade tap and the V-Blade, and an upgrade to the dyson ‘classic’ hands in model. This was done leading design and engineering teams in the UK and Singapore. Created a platform design by integrating a new Dyson motor and Helmholtz acoustic dampening system which reduced both design and capital costs over all the projects.Introduced manufacturing techniques new to Dyson (metal laser welding and cutting)
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Engineering ManagerDyson Feb 2009 - Jan 2011Singapore, SgResponsible for the teams developing all cyclones, filters, air multipliers (for dyson fans) and air knifes (for hand dryers). Running design reviews and FMEAs to ensure that each assembly integrated into the product.Also re-formed the test department in the UK, after the function had previously been moved to SEA. Recruiting internally and externally, building test labs, and setting working practices.
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Technology Manager, MalaysiaDyson Sep 2008 - Feb 2009Singapore, SgDyson’s main test and manufacturing site is in Johor Bahru, Malaysia. I worked within the team to overhaul and update working practices.
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Test And Technology Manager, ChinaDyson Jun 2007 - Sep 2008Singapore, SgDyson expanded into China with a Design and Development facility in Guangzhou. Here I set up and managed the Technology and Test Department for the China operation. Starting with just two expats I built a 50+ team working on five projects over three sites. Electronics included internal HW and SW design, plus outsourcing some projects through a company based in India, with a representative integrated into the team. Mechanical systems included transmission, FEA internally, plus the design and build of a bespoke motor solution using a local motors company. The test team was capable of electronical and mechanical validation, approvals and product performance.To enable this we had to specify and build all the labs required, I also worked with architects to design the main design centre building.After this two year crash course I still have conversational level Mandarin.
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Pickup Team LeaderDyson May 2005 - Jun 2007Singapore, Sg
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Senior Mechanical EngineerDyson Jun 2003 - May 2005Singapore, Sg
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Mechanical Design EngineerGrogz Jun 2001 - Jun 2003
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Engineering ConsultantBabcock International Group Plc Jun 2001 - Jun 2003London, Gb -
Graduate EngineerRenishaw Oct 2000 - Jun 2001Wotton-Under-Edge, Gloucestershire, Gb -
Charity Volunteer, UgandaProject Trust Aug 1995 - Aug 1996
Sam Bernard Skills
Sam Bernard Education Details
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University Of SouthamptonMaster Of Mechanical Engineering
Frequently Asked Questions about Sam Bernard
What company does Sam Bernard work for?
Sam Bernard works for 52 Degrees North
What is Sam Bernard's role at the current company?
Sam Bernard's current role is Founder and Director.
What is Sam Bernard's email address?
Sam Bernard's email address is sa****@****son.com
What is Sam Bernard's direct phone number?
Sam Bernard's direct phone number is +4416668*****
What schools did Sam Bernard attend?
Sam Bernard attended University Of Southampton.
What skills is Sam Bernard known for?
Sam Bernard has skills like People Development, Engineering, Design For Manufacturing, Change Management, Design Engineering, Team Leadership, Business Strategy.
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