Lead Generation Specialist in variety of verticals: Finance, Online EDU, on campus EDU, Non-Profit and many more. Donor Acquisition and development. PPC/Search/SEO/SEM​Social Media MarketingBrand Mangement Increased revenue for our clients by over 200x.Specialized in growing businesses through branding and social media to maximize profit. Recruited and trained high performing employees to accomplish revenue goals.

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Leading a team of 23 people to grow revenue by 8% year over year.• Directed marketing initiatives from CPL/CPM/CPA campaigns to product sales and traffic acquisition, and general traffic to clients.• Coordinated media messaging across multiple media channels.• Managed all incoming revenue from ad sources, media, and collective ad sales reps.• Optimized campaigns from landing pages to click through rates.• Directed design and construction of html campaigns, ppc campaigns, and native ad campaigns.

Oversee digital marketing, strategy and national sales efforts throughout organization and extended network.• Drive revenue across websites, mobile platforms and social media through strategic marketing, advertising and promotional efforts.• Manage virtual team of sellers, agencies and direct partners in defining organizational plans to maximize audience outreach and develop cost-effective marketing.• Generate new business by leveraging existing relationships, prospecting, conducting market analysis and launching campaigns.• Maximize sales performance through delivering an exceptional customer experience, people management and cost control.• Create, develop and deploy integrated digital strategies while monitoring digital budget and revenue.• Cultivate and sustain relationships with advertising networks, media agencies and media buyers through multi-channel options, including online, email and print.

• Managed team of advertising sales representatives and account executives.• Specialized in creating dynamic, multi-channel and results-driven marketing campaigns for non-profit organizations and for-profit companies.• Developed and deployed strategic advertising, promotional and marketing tactics aligned with strategic goals such as brand affinity, awareness building and sales adoption.• Successfully closed new deals and maintained existing partnerships.• Identified and engaged targets and key prospects.

• Served in media buying arm of this advertising and market research firm, whose clients included national brands and major corporations.• Managed multi-million dollar advertising budgets for non-profit and for-profit clients. • Developed customized advertising proposals and tailored marketing plans.• Executed research- and results-driven campaigns using multi-channel approaches.• Conducted competitive intelligence to influence strategies and align best practices.

• Implemented national sales programs and promotions according to client demands and industry opportunities. • Positioned as lead manager, overseeing team of professional print and digital sales representatives at this boutique advertising and marketing firm.• Established sales objectives by developing annual plans and forecasting sales quotes, projected volume and ROI for new, existing and prospective accounts.• Recruited, selected, trained and developed team of sales professionals.• Advanced professional knowledge through proactive engagement in learning activities, industry organizations and educational events.