Sam Biederman Email & Phone Number

New York, United States

* Lead work for 20+ clients across higher education, real estate, national non-profits and major cultural institutions* Drive growth across sectors, winning $1.5 million+ in new business in 2024, and YOY growth of 70%+* Led strategy and outreach for Brooklyn Public Library’s Books Unbanned and Book of HOV campaigns, which gained coverage on CBS Sunday Morning and NPR, and in the Associated Press, New York Magazine, The Guardian, and more* Messaged and secured global, national, and… Show more * Lead work for 20+ clients across higher education, real estate, national non-profits and major cultural institutions* Drive growth across sectors, winning $1.5 million+ in new business in 2024, and YOY growth of 70%+* Led strategy and outreach for Brooklyn Public Library’s Books Unbanned and Book of HOV campaigns, which gained coverage on CBS Sunday Morning and NPR, and in the Associated Press, New York Magazine, The Guardian, and more* Messaged and secured global, national, and local coverage of 92NY’s repositioning and 150th anniversary, with major pieces in outlets including The New Yorker, The New York Times, Financial Times, WNYC, and NY1 Show less

Greater New York City Area

* Served as chief agency liaison to City Hall, partner agencies, City Council, and partner organizations including Central Park Conservancy, Metropolitan Museum of Art, and United Nations* Led team of 100+ across six departments: Marketing and Development, Government Relations, Citywide Special Events, Art and Antiquities, GreenThumb Community Gardens, and Partnerships for Parks/volunteer coordination* Represented City as member of non-profit boards including The Public Theater and the… Show more * Served as chief agency liaison to City Hall, partner agencies, City Council, and partner organizations including Central Park Conservancy, Metropolitan Museum of Art, and United Nations* Led team of 100+ across six departments: Marketing and Development, Government Relations, Citywide Special Events, Art and Antiquities, GreenThumb Community Gardens, and Partnerships for Parks/volunteer coordination* Represented City as member of non-profit boards including The Public Theater and the Museum of the City of New York* Led key COVID-19 emergency response projects including the siting of three 100-bed field hospitals, creating policies for safe park use, and the permitting of parks for school use* Raised total of $10M+ in grants from the Helmsley Trust, Mellon Foundation, Ford Foundation, and Craig Newmark Philanthropies to support outreach, programming, and major public monuments Show less

Nyc

* Oversaw public affairs strategy for 20+ city agencies, including Departments of Housing Preservation and Development, Parks and Recreation, Cultural Affairs, and the Economic Development Corporation* Managed public relations for Deputy Mayor Alicia Glen, including securing major profiles in the New Yorker, Marie Claire, Glamour, WNYC and more* Ensured positive stories in national and local media, and gained public support for officials and stakeholders across media through strategic… Show more * Oversaw public affairs strategy for 20+ city agencies, including Departments of Housing Preservation and Development, Parks and Recreation, Cultural Affairs, and the Economic Development Corporation* Managed public relations for Deputy Mayor Alicia Glen, including securing major profiles in the New Yorker, Marie Claire, Glamour, WNYC and more* Ensured positive stories in national and local media, and gained public support for officials and stakeholders across media through strategic relationships with key local and national journalists, elected officials, and community stakeholders * Designed and executed mayoral communication strategies, including rollout of public-private partnerships structure for NYCHA, NYC Health and Hospitals Corporation’s NYC public option plan, and groundbreakings/ribbon cuttings for manufacturing facilities, affordable housing developments and parks and public spaces* Launched NYC’s first comprehensive web resource (women.nyc) connecting women to resources for personal and professional advancement, with ~36k unique monthly visitors in first three months Show less

Greater New York City Area

* Led public relations, digital media, photo, video and content teams.* Create and execute system-wide strategic communications plan.* Coordinate external and internal communications across the five boroughs.* Innovated new, creative approaches to engaging the news media, including the Ribbon Cutting Relay, in which NYC Parks opened five new playgrounds in a single day.

Greater New York City Area

• Lead university-wide strategic messaging, media outreach, and internal communications. Primary institutional spokesperson and communications advisor to president, provost and deans. Oversee of staff of five and establish departmental goals, professional development opportunities, and budgets.• Increased university media coverage by approximately 20% year over year through targeted outreach and social media engagement with press.• Spearheaded media outreach, events, and press… Show more • Lead university-wide strategic messaging, media outreach, and internal communications. Primary institutional spokesperson and communications advisor to president, provost and deans. Oversee of staff of five and establish departmental goals, professional development opportunities, and budgets.• Increased university media coverage by approximately 20% year over year through targeted outreach and social media engagement with press.• Spearheaded media outreach, events, and press conferences marking the opening of 16-story University Center, with significant positive coverage in The New York Times, The Wall Street Journal, NPR, and Women’s Wear Daily.• Developed presidential and leadership messaging platforms and secured op-ed and interview opportunities in outlets including AP, The Chronicle of Higher Education, The Huffington Post, NY1, WNYC, and WNET.• Coordinated media for high-profile public appearances by city, state, national, and international elected officials.• Created media training program to prepare university leadership for major events and announcements.• Instituted first-ever university protocols for crisis communications. Show less

Greater New York City Area

• Led messaging and media relations for six of seven university divisions, jointlydirected university communications department. Oversaw university-wide internalcommunications.• Edited multimedia university blog with monthly unique readership of more than 25k.Increased visitors by average rate of approximately 100% year over year.• Developed and executed crisis communications during Occupy Wall Street andHurricane Sandy.• Drove content creation and central messaging… Show more • Led messaging and media relations for six of seven university divisions, jointlydirected university communications department. Oversaw university-wide internalcommunications.• Edited multimedia university blog with monthly unique readership of more than 25k.Increased visitors by average rate of approximately 100% year over year.• Developed and executed crisis communications during Occupy Wall Street andHurricane Sandy.• Drove content creation and central messaging for Webby-nominated Newschool.edu.• Produced and directed videos and podcasts shared by The Nation, Mother Jones,PolicyMic, and other outlets.• Contributed to management of university social media, including Facebook (22k+followers), Twitter (27k+ followers), and YouTube (8.6k+ subscribers) accounts. Show less

• Led strategic communications for four university divisions. Wrote speeches,editorials, and internal communications for university leadership. Created blog,newsletters, and promotional copy.• Secured major press coverage for university initiatives, student performances, andthesis work, including The New York Times, The Wall Street Journal, Women’s WearDaily, Paper, Surface, and Metropolis.• Created first-ever comprehensive strategy to promote faculty and student… Show more • Led strategic communications for four university divisions. Wrote speeches,editorials, and internal communications for university leadership. Created blog,newsletters, and promotional copy.• Secured major press coverage for university initiatives, student performances, andthesis work, including The New York Times, The Wall Street Journal, Women’s WearDaily, Paper, Surface, and Metropolis.• Created first-ever comprehensive strategy to promote faculty and student research. Show less

Greater New York City Area

• Develop strategic messaging for clients including Emily’s List, Planned Parenthood, the American Bar Association, NARAL, and others. Write video scripts, web copy, and publicity materials for advocacy campaigns.• Secured featured placements on the homepages of The Huffington Post, FunnyOrDie, and Buzzfeed.• Lead New York-based pitches, talent, and location scouting.

• Fielded press inquiries and served as company spokesperson.• Scripted and assisted production of internal events.• Wrote case studies for award nominations and new business pitches.• Composed speeches, editorials, and internal communications from CEO.• Pitched, scripted, and managed leadership appearances at national conferences.

* Wrote and designed press releases, brochures, and other promotional materials.* Oversaw upkeep and improvement of gallery and exhibitions.* Served as liaison to New York City Public Schools.

Ba, English (Creative Writing And Medieval Literature)

Activities and Societies: WVKR-FM, The Miscellany News, Phi Beta Kappa

Education record