Paid Social Manager (Entire Uk & Ie Regions)
✅ Generated 10,806 highly-qualified leads for high-value (£7,000+) services in 2023✅ Paid Social account management for circa 45 Orthodontic & Dental practices across the UK and Ireland✅ Strategised, built and optimised lead generation campaigns on Facebook, Instagram, TikTok, Snapchat & Grindr• Specialised in crafting compelling ad copy that resonates with diverse audiences, consistently achieving above-industry average click-through rates and engagement metrics.• Expertise in A/B testing and iterating ad copy based on data-driven insights, leading to continuous improvement in campaign performance.• Proficient in selecting and optimising images and videos for ads, ensuring high relevance and engagement, contributing to a lower CPL and increased brand recall. Collaborated closely with creative teams to produce visually appealing and on-brand multimedia content, driving higher conversion rates across various social media platforms.• Success in managing ad budgets across a range of scales, ensuring optimal allocation for maximum ROI and sustained growth in brand visibility and sales.• Adept in implementing CRO strategies, including landing page optimisation, user experience enhancements, and persuasive call-to-action placements, resulting in significant uplift in conversion rates.• Utilised advanced analytical tools such as Supermetrics to track user behaviour and conversion funnel metrics, leading to data-informed decisions and a continuous cycle of testing, learning, and refining for optimal results.
