Senior Director, Marketing
Current๐๐๐ ๐พ๐ผ๐๐๐ผ๐๐๐๐๐ก๐ถ๐ฎ๐น๐น ๐๐ผ๐ฟ๐ฎ๐ป โ โThe Showโ & โThe Show: The Encoreโ๐ง๐ต๐ฒ ๐๐ฒ๐ฎ๐๐น๐ฒ๐ โ โNow And Thenโ (The Last Beatles Song)๐๐ฒ๐๐ถ๐ ๐๐ฎ๐ฝ๐ฎ๐น๐ฑ๐ถ โ โBroken By Desire To Be Heavenly Sentโ๐๐ป๐ฑ๐ฟ๐ฒ๐ฎ, ๐ ๐ฎ๐๐๐ฒ๐ผ, ๐ฉ๐ถ๐ฟ๐ด๐ถ๐ป๐ถ๐ฎ ๐๐ผ๐ฐ๐ฒ๐น๐น๐ถ โ โA Family Christmasโ๐ก๐ผ๐ฟ๐ฎ๐ต ๐๐ผ๐ป๐ฒ๐ โ โVisionsโ๐๐ข๐ ๐ถ & ๐๐ ๐๐๐๐ โ โNOT TiGHTโ๐๐ผ๐ผ๐ฑ ๐ก๐ฒ๐ถ๐ด๐ต๐ฏ๐ผ๐๐ฟ๐โ โHomeโ๐ง๐ต๐ฒ ๐๐ฎ๐ฐ๐ธ๐๐ฒ๐ฎ๐ ๐๐ผ๐๐ฒ๐ฟ๐ โ โWaiting To Spillโโข Conceive and execute tailored, ambitious release plans for predominantly pop, singer/songwriter, alternative, rock, indie, jazz, and legacy artists under the Capitol Music Group rosterโข Oversee artist strategy and create roadmap from conception to launch and long-tail promotion in hybrid marketing director & project manager roleโข Serve as primary label representative for broader artist teams including artists, managers, agents, label partners, tour managers, and publishersโข Manage core artist teams and coordinate strategy with 100+ colleagues across all label departments including digital, A&R, creative, viral, international, commercial, eComm, PR, brands, sync, radio, video, research, tour marketing, production, and legalโข Analyze in depth listener data and streaming performance using SQL/BigQueryโข Developed physical product suite, D2C, and merch plans generating $10M+ in total revenueโข Spearhead artist content ideation and creation across shortform & longform platformsโข Create and manage budgets ranging up to $2,000,000 with a focus on exceeding projections and positive marginsโข Leverage CRM & social media platforms to foster superfansโข Regularly lead team meetings with artist managers, CEO, senior leadership, department leads, and international label partnersโข Managed 5 direct reports, oversaw hiring process for 5 team members, assist junior marketing staff, and inform departmental structure
