At Dogs & Dirt, LLC, our mission is to guide people of all ages and backgrounds towards true fulfillment. We believe that any problem can be solved with the love of a dog and the magic of gardening. Our diversified media company is dedicated to helping individuals break free from the chaotic, isolating, and materially focused culture of today's world. Through pet ownership and regenerative gardening, we teach people how to reconnect with nature, their communities, and ultimately, themselves.Our programs improve mental and physical health, foster gratitude, and promote daily self-reflection. We guide people to discover what they truly value, leading to more dogs being adopted from shelters, increased use of organic and sustainable soil, and a reinvestment in local communities.Though our journey is just beginning, we've launched our social media platforms, with our podcast debuting later this month and our book and online course slated for early 2025. At Dogs & Dirt, we inspire positive change and nurture connections that make life truly fulfilling.

Spearheaded development, manufacture, distribution, and marketing of innovative organic / sustainable soil inputs, establishing a versatile product lineup. We explore ways to conserve water and reduce the usage of synthetic fertility and other chemical interventions. Our mission is simple: Make organic gardening easy and affordable. Improve soil health. Grow healthier food. Developed and managed consumer brand portfolios and and innovative product development capabilities, achieving +40% growth in 4 consecutive years. I personally manage all sales, marketing and distribution.Created brand identities and all product labeling, registrations, sales strategies, websites and marketing for multiple premium and sustainable lawn & garden brands:Organic REV: Enhanced plant health & soil vitality the easy way.Spray & REV: RTU plant nutrition.Dakota Crop Pro: Organic agricultural performance.Dakota Turf Pro: The leader in organic turf care.Eco-Organic 3-2-1: Converting food waste into liquid gardening gold.AMP Organic: Germination and seedling booster using marine microalgae.Dakota Peat: Reducing water and fertilizer usage with reed-sedge organic inputs.Dakota Smart Fertilizer: nanotechnology-fueled Intelligent fertilization solutions.

Organic Tejas is a Texas-based company specializing in the development and online sales of premium organic soil and plant health solutions. We cater to passionate balcony/porch gardeners, houseplant enthusiasts, and anyone who grows in pots. Our unique solutions are designed to enhance plant health while addressing the specific challenges faced by Texas growers.Our mission is to reduce chemical fertilizer use and conserve water and pesticide usage by making sustainable gardening easy, affordable and small-space friendly. All our products are always safe for pets, plants, and children, ensuring a healthy and eco-friendly environment for everyone.We offer direct-to-consumer sales with plans to expand into brick-and-mortar locations soon. As we grow, we aim to leverage our social media presence to become a hub for marketing, visibility, and commerce for other Texas-based growers, producers, manufacturers, and artisans.

Responsible for company-wide digital revenue streams, digital product development, vendor and partnership relations as well as all Strategic Account business development. Increased digital revenues to $30 million through recharged sales efforts and strategic partner and vendor relationships. Launched go-to-market strategies across six Texas media hubs to create the largest, combined audience in the state. Utilized 1st party data to create highly effective targeted solutions.

Responsible for leading and developing revenue strategies across all product lines as well as spearheading the company’s evolution from a transactional print organization to a dynamic solutions-driven digital media company. Led a best-in-class sales, marketing and operations team of 115 and spearheaded the development of a full service Event Marketing, Magazine and web development division. Managed a revenue budget of $140 million.

Responsible for digital strategy, revenue and product development for Ohio’s largest media organization. Spearheaded merger of three disparate news organizations into one unified digitally-focused brand and reimagined both the sales culture and product portfolio. Led print and digital sales for real estate, recruitment and entertainment verticals. Manage a staff of 85 salespeople, digital consultants and activation specialists. Formulated go-to-market strategies expected to generate digital sales revenue of more than $40 million.

Oversee all regional print and digital sales activities for the largest daily newspaper in Texas. Manage a staff of 60 split between nine sales teams and five territory offices. Responsible for advertising sales revenue of more than $70 million annually. Transitioned a print-focused media company into a true multi-media sales organization with a portfolio that exceeds 300 unique products.

Directed all activities and functions for healthcare consulting firm specializing in brand development for US biotech and OTC supplements looking to gain entry into emerging Asian markets. Managed business development offices in Minneapolis, Hong Kong, and Beijing.

Launched Client Partnership Division designed to provide commerce-enhanced programming and direct marketing solutions for Fortune 500 retailers. Managed team of 6 and held full responsibility for division P&L.

Led advertising sales and marketing for cutting-edge network of 20 web sites. Generated $10M in first year sales and creative services revenue.

Led ground-up development of NYC-based advertising/marketing firm with focus on Urban and youth markets, managing all client account management and business development functions while directing performance for staff of 30.